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Sending mass sms to cell phones as a marketing strategy

The use of text messaging as a marketing medium is making waves. Projections indicate that this technology is effective in reaching more customers. Sending mass SMS to cell phones is positioning itself as the perfect strategy for sales and user loyalty.

The use of text messages is paying good dividends in times of email marketing. The popularity of the Smartphone among users allows this format to remain in use. Its immediacy and simplicity are advantageous attributes to develop advertising techniques. Companies with an SMS sending platform have a great advantage over their competitors.

SMS marketing: an old concept with new strategies

The impact of text messages in advertising has generated a new trend: SMS marketing. Numerous researches made by consulting firms confirm the effectiveness of this resource for advertising. Sending bulk SMS allows reaching customers and users for many reasons.

Today it is known that the opening and retention rates of SMS advertisements are around 98%. In addition, the message is read quickly by users, just three minutes after being sent. Another important fact is that this medium guarantees a significant percentage of visits to the company’s website. This is guaranteed by the placement of links that lead to these sites.

It is worth noting that smartphone use is central to consumers’ purchasing decisions. According to several consulting firms, more than 55% of purchases are made after the buyer used their cell phone to research or finalize their decision. That is why bulk SMS for companies is a marketing advantage.

Send bulk SMS to cell phones with Neotel

Neotel offers an advanced module for sending bulk SMS. The system works in an automated way with the customer data that the company has. Simply write the text message and send it to the selected phone numbers.

Through this module you can send bulk SMS to cell phones with embedded links. In this way, the customer can be taken to the web page or any other desired site. In addition, the system allows to have a control of the SMS that have been sent. Likewise, this complement to the virtual PBX also generates communication analysis statistics.

Sending mass SMS to cell phones and knowing the results of the campaigns is possible thanks to this advanced module. Companies can acquire this automated system and incorporate it into third-party call center software. It is not necessary to contract the entire Neotel service to have this innovative application. The integration is seamless.

Entering the world of sms marketing to boost your business opportunities is now possible. Undoubtedly, it is an excellent alternative to reach the user. Today’s call center software goes far beyond telephone management.

Personalize the ivr with a professional voice-over service

A company’s call center is a fundamental part of its advertising image. When a customer calls, he/she is met with sounds, messages and voices that eventually identify the company. Firms that manage to turn these elements into a brand usually resort to a professional voice-over service.

The IVR is the system that interacts with the customer when calling a company. This is the voice we all hear when we call a bank and ask for our ID. This automated module is the same one that leads the user through the options they have to channel their call. The fact is that this can be enhanced to build the company’s image.

The ivr as a brand element

The ivr is what all customers come in contact with when they call the call center. Many companies make sure to set it up well so that the customer can easily handle their requests and complaints. However, many times they forget to customize the voice over of this system.

It is important to note that ivr is an automated customer interaction system. In other words, its function is not only to indicate which numbers a user should press to communicate with each department. In fact, the nature of this system is to get in touch with the clientele.

The most prestigious companies customize their ivr by using a professional voice mail service. In this way, they make their interactive voice response system part of their branding and advertising efforts. In this way, the message can be much warmer, friendlier and have characteristics that the company wishes to project.

Professional voice-over services

One of the most effective strategies is to use an operator with a female voice. The aim is to project to the customer the willingness to be served with kindness, affection and companionship. The way in which the speech is configured is fundamental to generate a good impression on users.

Another important contribution of the professional voice-over service is that it allows recordings to be made in other languages. This is essential for companies all over the world. In every country there are always users who only speak languages other than the local one. The service is facilitated and the image projected by the company to the outside world is strengthened.

Professional voice-over services can become a differentiating element in the long run. It is important to personalize the voiceover voice of the ivr in order to make a difference with respect to the competition. Hence, this element of the call center software can be understood as an advertising tool.

Ivr and professional voice-over services

Neotel offers both the installation of the ivr and the professional voice-over service to customize it. Both services can complement the virtual PBX contract. Companies can also order these modules separately. The voices are 100% human and each phrase is recorded in detail to be heard as desired by the contracting company.

Mobile rates: the advantage of no permanence

The offer of mobile rates is quite wide and that makes it much more difficult to make a decision. Some plans are expensive and others are very cheap, but most of them are related. In many cases, the difference must be established by cents.

That is why to get the best phone plans it is essential to analyze much more than just the rates. One of the fundamental aspects to obtain a profitable agreement is to consider the permanence. This is related to the contract conditions of each telephone company.

Mobile tariffs without permanence are better

Many telephone companies plan contractual stipulations that are convenient for them. One such condition used by a few traditional companies is that of permanence. This obliges the customer to remain for a period of time with the telephone company, once they sign up for a plan.

The permanence usually has different lengths of time. Some companies only stipulate it for about three months, which is usually the minimum time. However, in other cases the customer is obliged to maintain the service and payments with the company for six months or even a year.

The permanence is usually signed even before starting to enjoy the telephone and data service. The problem comes when the customer starts using his plan and notices service failures. There is also the case of companies that raise the cost of their plans without even warning. In these cases, the contracting party must hold out until the stipulation that obliges him to remain in the plan expires.

At Neotel we work without permanence

The problem with many mobile tariffs with permanence is that they can be abusive and even misleading. In case the customer wants to be released from the service, he must pay some kind of penalty. At Neotel we are confident in the quality of our service and protect the customer’s freedom of choice.

In addition to having cheap mobile tariffs, all of them can be contracted without any permanence stipulation. In this way, the customer can cancel the service whenever he/she wants without any kind of penalty. Likewise, it is feasible for the business contracting party to eliminate some numbers if they wish to reduce their expenses when acquiring the call center software.

The best mobile rates are economical, of high quality and allow the customer to decide on their contracting. In this way, even a person with a small business can enjoy the benefits of the virtual PBX. The goal is to make customers feel comfortable and adapt their budget comfortably.

Unlimited calls

Another important factor when purchasing mobile tariffs is to choose those that allow unlimited plans. There are offers on the market that seem very profitable, but limit the minutes for telephone communication.

In conclusion, it is essential to verify each proposal on the market. To tell the truth, analyzing only the cost does not allow the customer to find the best service. Every aspect of mobile tariff contracts can have an impact on the user’s experience, which is why it is necessary to read even the small print.

Neotel’s call center software aims at automation

Automation is already a key factor for the company and the development of business activities. The implementation of artificial intelligence is being targeted in business models. If there is one application that is currently compatible with this logic, it is call center software.

One of the most up-to-date software in this area is Neotel’s virtual switchboard. This system offers interesting modules for telemarketing and customer service. It is not necessary to install a large call center room with 40 operators to enjoy the benefits of this application.

What are the automation modules offered by Neotel?

Neotel has developed automated tools that are very useful for companies. Probably the call launchers are the greatest evidence of this. The call launcher is a module that after analyzing some data controls the flow of incoming or outgoing calls.

The progressive dialer launches outgoing calls when an operator is available. In this way, productivity is no longer dependent on the employee. The predictive dialer, on the other hand, allows you to organize your work by analyzing the entire service system.

The predictive dialer analyzes data such as call flow or response and service time. From there, it designs the possible work and quality standards. Basically, the module ensures that the pace of contact is appropriate to guarantee efficiency.

CRM: key to data collection

Automation and business strategy require quality data to work. It is known that 90% of companies’ strategy is being built from 10% of the information. This affects their effectiveness and business opportunities due to the lack of reliable data.

CRM is a module that allows updating the customer database. It can be said that it is like any other company’s system, only that it can be easily edited. In this way, important data such as customer telephone numbers can be updated and used in telemarketing.

Neotel offers CRM to those who contract its virtual PBX. The system is quite innovative, complete and easy to use. This tool is in addition to the statistical module that allows to know the flow of calls and the productivity of telemarketers.

Call center software hosted in the cloud

The virtual PBX aims to manage communication like the call center software. However, this program is hosted in the cloud and operates over the Internet. That is why these services are now contracted for a fairly low cost. Another advantage is that the application can be used from any device, as long as the worker has a broadband connection.

The best thing about Neotel’s call center software is that it allows the use of several ways of communication. From this application, the employer can use video calls, text messages, fax, e-mail and other mechanisms to contact customers. It is worth taking a look at this technological bet.

Virtual fax and new uses of its technology

A couple of decades ago, companies introduced fax machines to office work. This invention facilitated communication and the sending of documents and notifications. Soon the computer and the Internet arrived, which eclipsed the rest of the technologies. However, many people still use the virtual fax and its predecessor.

The fax has certain very specific advantages that give it validity within some companies. In others, it has simply become a reliable and customary resource. Many businessmen may find it difficult to keep up with the technological update. In any case, today it is known that it is positive and necessary to have access to this type of equipment.

The traditional fax and its uses

It seems that the Internet, networks and email cover all communication needs. Nowadays, documents and information are sent and received quickly, expeditiously, at no cost and with a high degree of security. However, there are some particularities that only the fax ensures.

The fax allows to generate an acknowledgment of receipt that is really infallible, saving some errors of the technology. When the confirmation of the sent document arrives, you know that it was printed as it was sent. Although this is a somewhat archaic mechanism, it ensures rapid communication.

Another of its great advantages is that the traditional fax works with a telephone line. This means that if one day there is an Internet failure, it is feasible to use this mechanism. For this reason, many companies and even the public administration have not stopped using the bureaufax.

Virtual fax: a step towards integration

Nowadays faxes have merged with e-mail and the Internet. This application is known as virtual fax and basically allows you to send or receive communications via email. In other words, an email can be sent to a physical fax.

For this purpose, the module allows the incorporation of the fax number to which the fax will be sent. In the same way, the client is provided with a number so that he can send faxes and also send them to the email. Neotel offers this system in addition to its call center software.

The virtual fax opens an additional way to negotiate with some customers and companies that use this technology. In Spain, many small companies, businesses and entities still use this method very frequently to send documentation. When dealing with governmental institutions, this resource is essential.

Neotel’s virtual fax

Neotel’s virtual fax is a service that anyone can easily contract. The contracting party can use a number in Spain or an international one. The company can assign numbers from at least 200 countries worldwide.

Neotel has many other interesting modules such as the platform for video calls. Everything works by VoIP telephony and does not require complex installations. Each service is perfectly compatible with the company’s virtual PBX service.

Signaling module: vital in telemarketing and collections

Today’s call center software contains solutions for all kinds of circumstances. Technology makes it possible to go beyond the customer’s insecurities and prejudices to establish contact with him or her. One proof of this is the signaling module, which opens doors for companies.

Outbound call departments often deal with two barriers regardless of their function. The first is the distrust that many customers have when it comes to receiving business calls. The second is the disinclination when they have already managed to identify a business number and believe the information is useless. Both of these obstacles can be overcome through signaling.

What is signaling?

Signaling is an automated module that allows you to change the telephone number with which calls are made. This can be fundamental to generate confidence in the client so that the contact is attended. For example, if the company is located in a city other than that of the users, a prefix can be used that is from the territory to which they belong.

Another common problem occurs when customers begin to recognize the company’s number. Many times this identification motivates people to simply not answer. This happens a lot with collection departments. From this tool, the telephone numbering can be modified to create curiosity and certain expectation.

The objective of the signaling module is to motivate effective contact. To this end, it has two modes: selective and dynamic. The first allows the operator to manually set the number he/she finds convenient. The second is an intelligent automation programming made by the system itself.

A tool for telemarketing and collections

Telemarketing departments tend to change numbers to create customer curiosity. This is what allows a greater number of outbound calls to be received. From here, there is a small window to sell or introduce the customer to a product or service.

Something similar happens with the collection department where it is necessary to modify a little the prefixes and numbers. The operator can play with the possibility of changing part or all of the numbering. With the use of this tool, certain quite functional strategies are usually learned. Of course, like any other module, its application must be well thought out.

It is also often used by companies to add prefixes that are recognizable to users. In this case, signage becomes a tool that generates reliability. In the case of customer service and security management, this can be of vital importance.

A contribution to customer security

When reliable prefixes are used for people, they are taught to preserve the security of their data. In this way, the customer learns to recognize the number and to be wary of unfamiliar numbers. In this way, fraud can be avoided beyond the company’s location.

In the case of Neotel, the signaling module is integrated into the virtual PBX. Companies that contract the software can count on this service. Undoubtedly, another ingenious solution of automation applied to the business world.

Inbound call statistics tell a lot to the company

In all call center rooms, the importance of inbound call statistics is confirmed. These are usually central to each operator. However, reading them at a general level can show how the company manages customer service. Their analysis can even take the company’s image to another level.

The statistical modules of the call center software tell a lot about the company. For sure, the amount of extractable variables and data is quite wide. Some statistics are more important than others, but all of them together allow estimating the productivity of a contact center.

What can be known from inbound call statistics?

Everything that happens during, after and even before the call is in this data. Some of the most important are free time between contacts, call duration and daily, weekly and monthly flow. This is the most basic, but when you drill down into the numbers you can see a lot more.

For example, with an analysis of daily inbound contacts you can learn some customer habits. This is how call centers in large companies can forecast how many customers will be contacted on Wednesdays and compare with Fridays. It is also feasible to understand what are the times when they receive more calls.

The call center software should also allow you to break down calls by department. Two fundamental and interrelated data are the abandonment rate and the response time. Improving the latter should lower the former, which is a negative number if it is too high. The fact that many customers abandon calls implies that communication is difficult and this projects a bad image of the company.

Organizing the work of the call center

Many times we think that a call center is just about placing a group of employees and answering calls. To be sure, productivity in this type of department is only achieved through planning and strategy. Coordinators can have a more or less stable organization and create contingencies when necessary. The department has daily patterns, but also situations that can occur suddenly.

It is essential to have a virtual pbx whose statistical module is efficient and easy to read. Some programs present too little data or too much in a way that is difficult to understand. Therefore, it is key that the incoming call statistics are presented in a consistent, friendly and easy-to-approach graphical manner. The interface is often another important aspect when reading data.

Innovative companies like Neotel understand the importance of statistics. This module together with monitoring are the essential elements to improve the quality of service. It should be noted that customer satisfaction can also be measured as an objective variable. Organizing the call center so that the service is effective, fast and covers a large number of customers will be part of the good reputation of a brand.

The importance of monitoring in start-ups

Large call centers rely on procedure manuals and defined responses to problems. In contrast, new companies are not very clear about these guidelines due to a lack of experience and inexperience that are typical of any start-up. Fortunately, new entrepreneurs have monitoring as a key tool to define processes.

The success of any call center lies in the ability of its managers to produce standardized responses. These are usually accumulated in customer service manuals and are taught to each new employee. It seems a simple detail, but it is what allows work teams not to collapse in the face of customer demands. Precisely, the monitoring module of the call center software will make it possible to elaborate and find these procedures.

Efficiency is the goal of monitoring

Call center monitoring makes it possible to verify the performance of operators on each call. From this, the authorities of a call center can listen to the calls and even guide the teleoperator in the middle of a difficult situation. Companies with a track record only use this tool to evaluate the management of their employees.

Reaching optimal levels of service and response can take time and effort. However, new ventures can create their own service manuals by evaluating their customers’ calls. In this way, the call center will have a plan to carry out the work according to the real needs of the users. Therefore, monitoring can be key to ensure efficiency in the midst of growth.

The more customers buy products or services, the more difficult it will be to serve them. The right thing to do is to be able to generate good answers, fast, not cumbersome and that allow to serve a greater number of customers. Otherwise, the call center will be overwhelmed by a high number of calls and dissatisfied users. It should be noted that customer service is key to building a company’s image.

How can monitoring be leveraged in the new company?

Based on monitoring and the virtual call recorder, the first customer service procedures can be created. To do this, it is enough to take a sample of calls and verify which are the most common complaints. From here, you can design ways of responding and proceeding to solve the customer’s problem.

You can also analyze the dialogues of the operators to design a pleasant speech. There are academic proposals and essays on the subject, but it is also possible to act on input from customers. In this way, coordinators can create greetings, call closings and other resources to improve the customer experience.

These tips are very useful in service companies that have a customer service department. However, you can also study the development of calls in telemarketing and outbound departments. This is a reminder of how positive it is to have a virtual PBX: all data is hosted in the cloud and easily accessible.

Telemarketing Surveys: The Strategists’ Solution

Today’s entrepreneurs understand the value of business-related metrics. The explosion of social media in the business world has led companies to pay more attention to this type of information. However, network statistics do not cover all the data needed to analyze the impact of products and services. In this sense, telemarketing surveys can be the ideal ally to finalize strategies.

Surveying customers has multiple benefits and it is much easier if it is done through call center software. It is not the same to place two surveyors in a shopping mall than to take advantage of the customer when he/she calls the company. Telemarketing surveys allow to know preferences and perspectives of users quickly and easily.

The telemarketing survey module How does it work?

The telemarketing survey system works in a very similar way to ivr. The customer listens to the survey when calling or being called and simply answers by pressing a number on the keypad. This operation usually takes no more than a minute and that is why it is so effective. The company configures in its module the question to be asked and the answer options.

One of the most common surveys is one that invites the customer to rate the service. An answer from 1 to 9 can be assigned on the keypad, giving the customer a good range of options for rating. However, there are better ways to use this automated module to boost business profits.

The automated telephone survey allows you to ask customers almost anything. You can rate products, self-management systems and even ask what kind of plans or services they prefer. Surveys can also be conducted to learn about customer demographics. This is vital because it allows you to understand the profile of the regular user. Knowing the age, gender or residential area is crucial to boost service in a targeted way.

Telemarketing survey and strategy go hand-in-hand

Telemarketing surveys should be targeted according to business needs and perspectives. They allow the entrepreneur to verify whether the direction he is heading in is the right one. User queries are directly related to the next steps to be taken. This is precisely what makes them useful tools for production and sales.

An excellent strategy is to run contests to motivate the customer not to run away from the surveys. The mere possibility of winning a prize motivates people to act with a certain commitment. That way, the entrepreneur is assured that many of the answers he will get are legitimate and sincere.

The best thing about this module is that there is no need to hire a telephone interviewer. The system is an annex of the virtual pbx and works with the voice of a recorded operator. Companies like Neotel offer innovation and upgrades in this type of add-on. It is inexpensive to obtain and pays good dividends in use.

videollamada y videoconferencia en la nube

Businesses use video calling and video conferencing in the cloud

The times when face-to-face office meetings were necessary have come to an end. Video calling and video conferencing in the cloud have become common forms of communication. Realities such as the COVID 19 pandemic and the rise of telecommuting have expanded the use of online media. Certainly, the advantages of these systems over telephone or e-mail are hard to ignore.

Face-to-face is still well valued but video calls demonstrate high efficiency in the work environment. Issues such as absence from work and adherence to schedules are no longer a variant that weighs on productivity. Video conferencing makes it possible to bring together entire work teams regardless of the location of their members. Therefore, it is important to orient these communication tools towards the company’s goals.

The rise of video calling and videoconferencing in the cloud

Several pollsters and consulting firms report high percentages of use of cloud-based video calling and videoconferencing platforms. At the enterprise level, there are data that support the good reception of WebRTC online media. Productivity, cost, versatility and focus are aspects that are gained from these communication formats.

The perception is that video calls strengthen social relations in the environment and bring dynamism. Employees no longer have to stay in the office outside the limits of their schedules to plan or complete work. Everything can be done at home, from work to meetings. Of course, this also increases the quality of life for individuals.

There is also a notion in many companies that video calls allow them to keep their focus on the essentials. Using this medium seems to generate more focused exposures to work planning and execution. The incorporation of video is an element that allows much more dynamism in presentations. It is an element that has made it possible to overcome the limits of the telephone call.

Other advantages of the use of videoconferencing in the company

A great advantage of video conferencing in the cloud is that it is recorded. This way, employees can go back to the meeting and check any remaining questions. The best part is that everything said is recorded and available for later verification.

The mere fact that the conferences are stored in the cloud is a plus. Participants never have to use up the storage capacity of their own devices. The only problem with the social networks that are becoming popular for offering these services is that they are either expensive or have limits on their use or storage.

For this reason, specialized videoconferencing modules or software should be contracted. Companies that offer virtual switchboard as Neotel also have plans to ensure this type of online media. Those companies that have innovative call center software can also integrate this type of system. This will be an investment that will have a positive impact on productivity.

Entradas

Sending mass sms to cell phones as a marketing strategy

Personalize the ivr with a professional voice-over service

Mobile rates: the advantage of no permanence

Neotel’s call center software aims at automation

Virtual fax and new uses of its technology

Signaling module: vital in telemarketing and collections

Inbound call statistics tell a lot to the company

The importance of monitoring in start-ups

Telemarketing Surveys: The Strategists’ Solution

Businesses use video calling and video conferencing in the cloud

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