Information is power and this is something that has become very clear in recent years. There is a whole debate generated by the way in which social networks collect data on the preferences of their users. To tell the truth, there are much more honest ways of getting to know customers and one of them is telemarketing surveys.
Knowing what large groups of consumers want can be key to a company’s growth. Regardless of the service or product offered, meeting the customer’s expectations as far as possible is fundamental. It is not only about what is offered, but how it is done and the image the company radiates.
Telemarketing surveys are efficient
In previous decades it could be annoying or boring for many to answer a questionnaire of questions. An example of this is the political telephone surveys of yesteryear that made many people uncomfortable. However, the nature of consumption and communication has changed a lot. Today, people want to participate and in fact giving opinions is an everyday occurrence.
Telemarketing surveys allow the customer to express opinions that can be turned into strategies. Nowadays, there are call center software modules that incorporate the possibility of surveying a large number of users. Companies can use lists of telephone numbers to make inquiries.
Automated telemarketing surveys can ask basically anything. A company can evaluate its products, the quality of service or the level of attention of a call center. But in addition, questions can also be asked to guide campaigns and the creation of new products.
Two ways to conduct surveys
Companies that offer virtual pbx services such as Neotel also offer the telemarketing survey module. This service is quite versatile because it has two options for conducting the survey. The first one is the usual system of launching calls with surveys in an automated way.
The second allows you to conduct surveys after the customer has made a call to the call center. This method is very innovative and effective because we already have the customer’s attention. It is difficult for the person to distrust because the survey is done naturally, through official channels. The best thing is that these do not generate a feeling of discomfort in the user, understanding that they form that continue a conversation that has been initiated by himself.
Everything is automated by operator voice and the module allows any question to be configured openly. The company only configures the question and the answer options. The customer simply listens and answers using the numbers on the keypad of his smartphone or landline phone. In this way, the data is easily quantified and then analyzed through graphs.
It is not necessary to contact a social network and spy on users to know their preferences. With the realization of surveys you can have a lot of information without generating reservations in the users. Undoubtedly, a solution that will be useful in the times to come.