Telemarketing surveys: an option for making business decisions
All businesses, regardless of their service, require something very important to function: information. In fact, the moment of creation of an enterprise occurs when we find problems that we can solve for a clientele and that can only be known by obtaining data. Unfortunately, many companies do not have reliable sources of information and that is one of the factors that motivate their decline. Fortunately, the telemarketing surveys of the virtual switchboard make it possible to obtain it.
Information is power, but obtaining it when running a business is not so easy. This happens because of multiple problems such as lack of communication with the outside world, advertising difficulties and, most importantly, the lack of reliable data sources. In truth, surveys are probably the best way to obtain these necessary inputs for business growth.
Theory: Why is information so important?
The problem with many merchants is that they believe that, just because they have a product, they will sell and make a good profit. Unfortunately, offering something is not enough to have a prosperous business of your own. A child can go to the beach, fill his bucket with many grains of sand and sell it without success. That is so, even understanding that sand is the second most demanded natural resource.
An enterprise has the mission of solving a problem for a set of customers. For the same reason, first you must know what are the problems of the niche to which the entrepreneur directs his product or service. But this is not the only thing that an entrepreneur must know: in fact, here only begins a long chain of research on how to solve those problems that the consumer has, in what form, with what aesthetics, at what price, how often, etc.
All this requires information, and as needs change, this information must flow constantly. That is why knowing preferences is one of the biggest headaches for all companies. It is in this data where commercial strategies are found, which are, at the end of the day, the most important within a company.
Telemarketing Surveys Why are they so important?
In principle, surveys have long been the best way for companies to obtain information. In the past, it was very common to go to shopping malls and stores to consult consumers directly. In fact, free food samples are often not only a product presentation, but also a way to get feedback from customers.
In fact, the survey is one of the most methodical, effective and legitimate ways to obtain information. Indeed, much academic research in the social sciences is based on the development of survey forms. In other words, surveys are the correct method for collecting important data.
Of course, telemarketing surveys can fulfill this function with effectiveness and validity. Basically, they are constructed in the same way as an academic survey or any other type of survey. Unfortunately, even many companies that have call center software do not take advantage of this useful module. In some cases, because their programs are outdated and do not have it. In other cases, because even if they do have it, their managers are unaware of the magnitude of making inquiries in this way.
Telemarketing surveys: How do they work?
Telemarketing surveys are a functionality of the virtual PBX. That is to say, in order to be able to be executed as they are, automated and systematic, the company or entrepreneur must have this type of program. In almost all these call center software, the questions are usually programmed as part of the IVR, or Interactive Voice Response.
The IVR is the system that greets us when we call a call center. It is also the one that asks for our personal data and leads us through the menu of options when we call. In addition to these basic functions, this system can also incorporate recordings and, of course, interactive recordings, which are telemarketing surveys.
Remember that the IVR is made to interact on the basis of a menu of options that are dialed on the numeric keypad. Similarly, this system allows to place recorded questions for customers to answer from the keys of the local or cell phone. This is how a company can make quick queries to its clientele.
Ask any question with telemarketing surveys
Through telemarketing surveys, customers can be asked practically anything. This is because there are many types of surveys and because the numeric keypad is large enough to provide several possible options for answering. The best part is that the answers are always reduced to simple choices and can still provide the kind of information that start-ups and established companies require.
A scenario in which companies require elaborate or lengthy responses from customers is highly unlikely. In reality, the information that a company values is that which accounts for preferences and inclinations. Companies need quality, relevant information and not just any information, or one that is very difficult to systematize.
Beyond this, telemarketing surveys can tell us which are the products most preferred or purchased by users, or what kind of new proposal they would prefer. It is also possible to consult how the customer’s experience with the company has been, to evaluate the customer service or simply to consult about what the company needs to be better. The good thing about this module is that you can achieve a very broad universe of respondents in each company and that is always desirable.
Telemarketing surveys ensure good quality of information
The information necessary for a company to make good business decisions has particular characteristics. The good news is that the telemarketing survey module ensures exactly the type of data that is required by the enterprises:
Relevant information: Not just any type of information is important to businesses. In fact, one of the business problems is that a lot of data can be perceived, but not all of it will be useful. Telemarketing surveys allow entrepreneurs to ask customers precise questions to find out just what they want to know.
Speed of delivery: Businesses require a lot of up-to-date information that arrives quickly. This is the only way to compete and stay ahead of competitors. By having telemarketing surveys activated, companies ensure a constant and fast flow of information. Surveys can always be set up instantly.
Cost-effective collection: For companies, information collection must be cost-effective in order to be profitable. Precisely, telemarketing surveys are economical and are part of the call center software. In Neotel’s case, they do not have an additional cost and are included in the virtual PBX package.
It should be noted that the surveys made by phone call have a positive degree of reliability. This is because they are done by the company itself, in an environment in which the interested parties participate. Above all, in the case of services, this is a point in favor.
Since telemarketing surveys are part of the virtual PBX, it is important to understand what this program is all about. The virtual PBX is a service that allows to manage and unify business telephone communications, as well as the migration to the economic IP telephony. In addition to this, nowadays this application is more than a call center software, it is an assistant for marketing and customer service.
Of course, it is important to hire a service that provides quality and functionality to the enterprise. Not all virtual switchboards are the same, as some are more innovative, advanced or functional than others. At Neotel we have optimized, guaranteed and updated software. Our product is inspired by the successful functionalities of always, but also incorporates some new features that are to the liking of our contractors.
When choosing the best virtual PBX, it is important to consider many elements. The most important are the stable operation of the program, the company’s experience, its capacity for innovation and also the fact that it has a simple, easy-to-use interface and intuitive processes.
Virtual PBX brings advantages for any type of enterprise
Telemarketing surveys are just a very useful module of the virtual switchboard. In fact, this program has many other applications and functions that can help businesses to grow. Both start-ups and large companies benefit from all the solutions provided by this communication tool.
The best thing is that at Neotel we offer different plans and costs so that all entrepreneurs, businessmen and traders can access the application. Undoubtedly, this is an investment that will improve customer relations, marketing effectiveness and obtaining quality information through telemarketing surveys.
