Advertising is an important part of any company’s business activity. Without advertising strategies and pieces, businesses basically do not exist in the eyes of consumers. Each part of the advertisements must be well thought out, since the idea is that the message arrives with aesthetics, conviction and convincing power. In this sense, the professional voice-over service is in charge of humanizing each marketing campaign.
Behind all the advertisements we see on television, radio or the Internet, there is an important background work. Part of this has to do with professional voice-over services. Behind the marketing there are experts in communicating what entrepreneurs need.
What is a professional voice-over service?
Professional voice-over services are responsible for producing the voice-over part of the advertising material. That is, what companies need professional narrators, or voice-over artists, to narrate. This includes the elaboration of dialogues and dialogues, their refinement and then their recording.
The commercials we see and hear every day are not improvised. In fact, the reach and success of those that stand out can only be explained by their planning, professionalism and the participation of professional voice-over artists, with technique and experience when it comes to voice-overs.
The professional voice-over service is essential to obtain the desired result. Sometimes, we see advertisements that have been recorded by people who have no knowledge in voice-over and recording, and inevitably it is understood that the advertising piece is of poor quality. Of course, consumers and viewers in general will not think that the problem is in the advertising.
The guarantee of a professional voiceover service
Professional voice-over services guarantee companies quality in their advertisements. This can be seen in aspects that not everyone would identify in detail:
Correction of the speech: Before recording the speech of an advertising piece, it is essential to verify how it is written or stated. It is not only about grammatical errors, but also about giving it the appropriate style according to the campaign and the product.
Good diction: Professional speakers know how to prepare voiceovers with outstanding diction. This is not something simple and, in fact, it is usually studied to achieve parliaments that, when recorded, are fully understandable.
Modulation: Speakers work with voice modulation to obtain speeches that are pleasing to the ear. All this involves conscious vocal work, techniques and sustained practice over time.
Professional recording: Recording an advertising piece involves using the appropriate equipment and spaces for recording.
All this cannot be achieved if you do not work with a professional and experienced voice-over service. Of course, this is not the only thing that such an engagement is about.
IVR and Call Center Calling Options
Voiceover services can work for any type of advertising piece. In fact, voiceovers are ubiquitous in a variety of company products and services. For example, voiceovers for call centers are very important, since they represent the company at all times.
When talking about switchboard voiceovers, we are talking about the voiceovers that a customer encounters when calling a company’s call center. These are the telephone options that are presented to the customer and all the advertising content that is introduced in the IVR. It is worth remembering that this is the system with which the client interacts when communicating, for example, with a bank, a clinic, or any other customer service.
The IVR and all the recordings that are transmitted from this automated system are central to forging the company’s image. It could be said that this is the face of the company and the most listened to advertisement by the clientele. Therefore, your voiceovers must be of high quality, well recorded and with excellent pronunciation. In fact, some companies invest money in hiring celebrities to do this type of work, as they understand the importance of these messages.
Voiceovers in other languages: a necessity
Businesses are becoming more and more transnational, so it is important to have IVR voiceovers translated into different languages. In Europe it is extremely necessary due to the close coexistence with customers who speak different languages. Each country is a potential market and approaching it requires adaptation and easy communication with customers.
In the case of service companies, translated voiceovers are often much more important. This has to do with the access to care that all people have as consumers. In Europe, this is an important issue with certain legal connotations. A good professional voice-over service offers to translate and record a company’s speeches in different languages.
Greetings and customer service center phone options are key issues. There are also IVRs that ask the customer what language they want to be addressed in and they simply choose their native language. From there, the user will simply listen to the menu of departmental options in their own language. This is how important it is to hire a voice-over service.
Female voiceovers: the preferred ones
Businesses that provide professional voice-over services are well aware of the preference customers have for female voices. For example, voice-operated cell phone assistants often have female voices. It is scientifically proven that both men and women prefer to listen to female voiceovers.
A good voice-over service has female voice talents to do the recordings. Of course, there is also a science to this type of work and that is why certain voices with particular characteristics are sought after, depending on the type of advertising and business. When it comes to voiceover, many aspects are handled with a great deal of precision to achieve the desired results.
Neotel’s professional voiceover service
Neotel’s professional voice-over service has everything companies need to get quality voice-over messages. Our experts in the field can correct the messages, record them with translation into other languages and, of course, with female voices. However, we perform additional tasks such as:
Infinite modifications: Many voice-over services do not allow so many modifications to the voice-overs. With Neotel, companies can get as many modifications as necessary, until the client is fully satisfied. For this, only a moderate surcharge is required.
Choose the number of foreign language voiceovers: At Neotel we have more than 12 languages to translate the IVR options. Russian, Mandarin, French, German, Italian and of course English. The contracting company only has to choose how many of these languages it requires for its voice locutions.
Multiple takes: Neotel’s clients can also request a service where certain aspects of the voiceovers, such as intonation and interpretation, are reviewed. In this way, the necessary corrections can be made, until the messages are truly representative of the firm.
Of course, this is in addition to the other innovative call center tools we have. The disadvantages of the virtual PBX simply do not exist, and even less so if you contract our software, which also incorporates a professional voice-over service to personalize the IVR.
How much does our voice over budget cost?
There are some proposals on the market for professional voice-over services. However, it is much better to have a company that offers the virtual switchboard, call center tools and customized voiceovers. Everything will depend on what each client requests for their recordings, although the basic service is very economical.
When contracting our virtual PBX, the basic voice recording service has a base cost of 7.50 euros. Of course, if you want more revisions, translations, languages and any particular request, the price goes up because it is really customized for the company. However, you can get a lot for an affordable surcharge and you have to remember that some of the recorded messages last over time.
At Neotel we offer you everything to improve communication for your client, so that you can listen to them and sell your services or products. Contact us to find out more about our professional voice over services.
Distribuidores de telefonía IP: una ingeniosa forma de ganar dinero
La economía colaborativa es un enfoque de intercambio cada vez más presente en Europa. Las empresas más innovadoras están creando líneas de distribución para aumentar su impacto en el mercado y por supuesto, el margen de ventas. Neotel no se queda atrás y ofrece al público su programa de distribuidores de telefonía IP. Aquellos que estén interesados en vender centralitas voz IP podrán generar ganancias extras con mucha facilidad.
La centralita virtual es un servicio que suele ser requerido por casi todas las empresas y negocios. A partir de este programa, se sustenta toda la comunicación telefónica y las labores de marketing empresarial. La venta de este tipo de software en una excelente oportunidad de generar ingresos.
Distribuidores de telefonía IP: ¿En qué consiste ser uno?
Neotel tiene sus propios medios para generar contrataciones y oportunidades de negocio. No obstante, para incrementar aún más su alcance ha creado un plan para reclutar a distribuidores de telefonía IP. Básicamente, cualquier persona que desee en su tiempo libre vender nuestros servicios puede dedicarse a hacerlo y generar ganancias.
La distribución VoIP no requiere cumplir un horario o tener un puesto de oficina en la compañía. En realidad, esta es una oportunidad que ofrece Neotel a los vendedores independientes y a cualquier persona que desee ganar dinero extra. El objetivo es ampliar nuestra red de vendedores asociados para generar más clientes y ganancias.
En palabras llanas, nuestros distribuidores de telefonía IP son personas independientes que ofrecen nuestros servicios a empresas y emprendedores. Un distribuidor puede tener su propio trabajo o ser un autónomo y entrar a nuestro programa de distribución VoIP. Cada vez que se consigue una venta del servicio, Neotel paga una generosa comisión.
Condiciones de los distribuidores de telefonía IP de Neotel
Los distribuidores de Neotel cuentan con total libertad para operar en función de su propio horario. Un distribuidor puede ir realizando sus actividades cotidianas y pautar citas o vender el producto vía telefónica a conocidos y empresas. Las condiciones de nuestra compañía para realizar esta labor son las siguientes:
Por supuesto, mientras más contrataciones logre cerrar un distribuidor, más ingresos genera. De igual forma, si los clientes que este consigue se mantienen por mucho tiempo, los ingresos generados se mantienen. Es decir, que cada venta puede seguir generando ingresos.
Montar una centralita virtual es necesario
Ser distribuidores de telefonía IP es muy rentable porque este servicio es necesario a nivel empresarial. Las compañías y negocios mejor gestionados cuentan con centralitas voz IP y esto más que un agregado, suele ser un sistema central más allá de la actividad comercial que un emprendimiento desempeñe.
Una centralita virtual es un programa que permite gestionar toda la comunicación, interna y externa, de cualquier compañía. La misma funciona y se adapta perfectamente a negocios grandes, medianos y pequeños. La posibilidad de establecer comunicación telefónica mediante protocolo de banda ancha, utilizando los dispositivos de oficina, permite abaratar inmensamente la facturación.
Montar una centralita virtual es muchas veces una actualización necesaria que los empresarios simplemente no saben cómo realizar. De hecho, muchas empresas no cuentan con sistemas de este tipo porque no están bien asesorados o por total desconocimiento. Allí está precisamente la oportunidad de los distribuidores.
Neotel tiene las mejores herramientas para callcenter
Promocionar los productos de Neotel es muy sencillo porque la empresa tiene reconocimiento en el mercado. Nuestro software es uno de los más innovadores, estables y rentables, teniendo una experiencia de 20 años. Algunos de nuestros clientes nos han acompañado desde hace mucho tiempo, tanto en España como en el resto de Europa y algunos países de América.
La centralita virtual de Neotel es muy completa, fácil de usar y eso implica que también es fácil de vender. Es muy distinto vender un complicado software con especificaciones que solo un ingeniero en informática puede entender, que promocionar un programa con interfaz sencilla, diseñada para que cualquiera pueda entenderla y operar en ella.
Añadido a esto, nuestro programa tiene herramientas para callcenter muy útiles. Algunas de estas facilitan la atención al cliente, mientras que otras son plataformas muy efectivas para el marketing empresarial. Además, nuestra centralita virtual precios son bastante accesibles, manteniendo una excelente relación coste-beneficio.
Si estás interesado en ingresos extra, tienes habilidades para vender y algo de tiempo, puedes contactarnos y formar parte de nuestro equipo de distribuidores de telefonía IP, sin ataduras, horarios y con todas las facilidades que otorga nuestro producto.
Integrating PBX with third-party software: speed sells
The most successful companies in the world invest in their communication. This basically involves incorporating the best equipment and systems to generate a faster, more pleasant and immediate approach to their customers. However, sometimes all that is necessary to achieve efficiency is to make small adjustments that facilitate the work of customer service. This is precisely what any company or business gains by integrating PBX with third-party software.
Having integrated and organized systems is much more important than it seems. Even using very basic and simple programs, everything can be very chaotic for the telemarketers of a company if the digital tools are disordered. In the business world, chaos often equals wasted time and this in turn means less productivity. The following article can be very helpful for those companies that are forming their call center.
Designing customer service
When a company begins to have a considerable flow of customers, users or sales, it is time to organize the service. Any enterprise involves raising communication processes to produce more sales and generate solutions to the clientele. In fact, serving people and helping them to fulfill a certain need is precisely the origin of any business, its raison d’être.
Companies must not only serve their customers, but they must do so in the best possible way. To this end, call centers or customer service centers have designed processes. In this sense, it is essential that the systems, programs and equipment work in such a way that the greatest number of users can feel well attended. All of this is based on planning.
A fundamental part of this service design has to do with verifying how the programs necessary for management are executed. Basically, databases, applications to raise claims, electronic self-management systems, etc. All this is what the teleoperators of a company use to attend the users of the company. Those who have worked in call centers understand that the systems issue is vital.
Making a difference
A call center whose telemarketers use four or five programs in a haphazard, unintegrated and slow manner simply works poorly. At best, this type of working reality can always be improved. A big step towards improvement is to integrate PBX with third-party software. The concept of this technology solution is quite simple.
Integrating PBX with third-party software consists of adding both the softphone and the telephone answering system, as well as the rest of the programs used in the management in a single environment. In this way, the teleoperators’ work applications become a single great tool for call center management. In addition, this integration allows everything to work more efficiently, quickly and simply.
Websocket technology is often used for this purpose, which simplifies the work in the call center. The best virtual PBX is the one that generates greater productivity, and it is precisely this integration that facilitates this. However, to understand the significance of this, it is much better to look at specific examples.
What is a switchboard and call center like without integrated tools?
Those who have worked in call centers as coordinators or telemarketers can easily understand this type of reality. When the customer service department has non-integrated tools, what usually happens is the following:
Complicated and slow systems: In a call center without application integration, the teleoperator performs his work with difficulties to meet deadlines and goals. This is due to the fact that the programs are diverse, they work slowly and the management becomes more complex.
Difficulty in learning: In this scenario, new entrants who start working in the company may take a long time to understand how to perform their management. The more tools are disconnected from each other, the more difficult it is to approach the job. To this must be added the difficulties of meeting the times required by the company.
Unproductive call center: Poor performance, delays and slow learning on the part of new entrants only degenerates into low production. Fewer customers are served and this also brings other problems for the company.
Worse customer perception: Call centers with call queues and slow processes are poorly perceived by customers. This in turn affects the overall image of the company, which gets a bad reputation for poor customer service. This is precisely why the best companies invest in improving their communication and management processes.
As can be seen, the non-integration of systems in a call center degenerates into greater evils. It may seem a minor issue from the inside, but in reality, its worst consequence is the degradation of the service and the company’s image. It should be noted that all this ends up empowering the competition.
Integrate PBX with third party software: Functional Call Center
Although integrating PBX with third-party software does not solve everything, it is something that helps a lot. Telemarketers who work with integrated systems are usually much more productive than those who do not have this possibility. A call center that works with integrated applications works like this:
Functional systems: Integrating all the work applications into a single one is almost the same as using one tool to do everything. The programs open and appear quickly on the screen, simplifying the teleoperator’s management. Procedures are performed more quickly and smoothly.
Quick learning: Since you start from an environment where all the tools are present, the system is easier to understand. Operators have fewer steps to memorize and will know where to find each solution without much effort. New personnel can learn to manage more quickly, with less cumbersome processes.
Increased productivity: When new staff understand their management faster, service times improve. The time spent on adaptation is less and numbers improve faster. As processes are more understandable and faster, call center statistics are usually better.
Having a productive call center has many advantages for any business. Companies that sell services above all tend to be rated for their availability and good customer service. Precisely, integrating PBX with third-party software allows to facilitate the work in the room, which is a vital requirement to improve the service.
What is needed to integrate the PBX with third-party software?
In principle, the technology used to perform the integration is websocket. Basically, it is a connector that allows everything to be contained in the same virtual environment. When the teleoperator opens the virtual switchboard and other callcenter tools, he will be able to use each program from a program that brings them together. It does not matter if the applications are from other companies.
Of course, to achieve this it is necessary to have a modern virtual PBX, also adapted for this type of technological solution. The fact is that not all call center software has this possibility. The advantage of the Neotel PBX is that it has this input possibility.
With Neotel, integrating PBX with third party software is very simple. Our software is hosted in the cloud and to access it you only need a broadband Internet connection. Everything is very simple, without complicated installations and with a really functional, fast and complete system.
What does Neotel have in store for your business?
Neotel has one of the best virtual PBX on the market in Europe. It allows any company to enjoy IP telephony, which is cheaper, secure and of high quality. In addition, this program is used to manage and improve customer service and marketing.
In the case of Neotel, we have such useful systems as the platform for sending bulk SMS, the robot call, the click to call me back button and others. All this indicates that the virtual PBX is more than a call center program nowadays. Basically, it is a business communication application that every company should hire to aim at professionalization and simplification of tasks.
At Neotel we have the best plans and prices, so that any entrepreneur can run his business with the virtual switchboard and the best additional callcenter tools. With our software you will be able to manage all the communication of your business and integrate your PBX with third party software. This way, everything will be easier for your operators.
Integrar centralita con software de terceros: la rapidez vende
Las empresas más exitosas del mundo invierten en su comunicación. Esto básicamente implica incorporar los mejores equipos y sistemas para generar una aproximación más rápida, gustosa e inmediata con sus clientes. Ahora bien, en ocasiones lo único necesario para lograr eficiencia es realizar pequeños ajustes que faciliten la labor de la atención. Precisamente, esto es lo que gana cualquier empresa o negocio al integrar centralita con software de terceros.
Tener sistemas integrados y organizados es mucho más importante de lo que parece. Incluso utilizando programas muy básicos y simples, todo puede ser muy caótico para los teleoperadores de una empresa si las herramientas digitales se encuentran desordenadas. En el mundo empresarial, caos suele ser igual a tiempo perdido y esto supone a su vez menor productividad. El siguiente artículo puede ser de mucha ayuda para aquellas empresas que están formando su call center.
Diseñando la atención al cliente
Cuando una empresa comienza a tener un flujo de clientes, usuarios o ventas considerable, llega el momento de organizar la atención. Cualquier emprendimiento implica levantar procesos de comunicación para producir más ventas y generar soluciones a la clientela. De hecho, atender a personas y ayudarlos a cumplir cierta necesidad es precisamente el origen de cualquier negocio, su razón de ser.
Las empresas no solo deben atender a su clientela, sino que deben hacerlo de la mejor forma posible. Para ello, los call centers o centros de atención al cliente cuentan con procesos diseñados. En este sentido, es fundamental que los sistemas, programas y equipos funcionen de tal manera que la mayor cantidad de usuarios pueda sentirse bien atendido. Todo esto obedece a una planificación.
Parte fundamental de este diseño de la atención tiene que ver con verificar como se ejecutan los programas necesarios para la gestión. Básicamente, bases de datos, aplicativos para levantar reclamos, sistemas de autogestión electrónica, etc. Todo esto es lo que usan los teleoperadores de una empresa para atender a los usuarios de la empresa. Aquellas personas que han trabajado en call center entienden que el asunto de los sistemas es vital.
Haciendo la diferencia
Un call center cuyos teleoperadores utilizan cuatro o cinco programas de forma desordenada, sin integración y con lentitud, simplemente funciona mal. En el mejor de los casos, este tipo de realidad laboral siempre es mejorable. Un gran paso para lograr la mejora es integrar centralita con software de terceros. El concepto de esta solución tecnológica es bastante simple.
Integrar centralita con software de terceros consiste en añadir tanto el softphone y el sistema telefónico de atención, así como el resto de los programas utilizados en la gestión en un solo entorno. De esta forma, los aplicativos de trabajo de los teleoperadores pasan a formar una sola gran herramienta para la gestión en call center. Además, esta integración permite que todo funcione con mayor eficiencia, rapidez y simplicidad.
Para esto se suele utilizar la tecnología websocket, la cual simplifica el trabajo en el centro de atención. La mejor centralita virtual es aquella que genera una mayor productividad y precisamente la integración facilita esto. No obstante, para entender la trascendencia de esto, es mucho mejor observar ejemplos puntuales.
¿Cómo es una centralita y un call center sin herramientas integradas?
Quienes han trabajado en call centers como coordinadores o teleoperadores pueden entender este tipo de realidades con facilidad. Cuando el departamento de atención tiene herramientas no integradas lo que suele ocurrir es lo siguiente:
Como se puede observar, la no integración de los sistemas en un call center degenera en males mayores. Puede parecer un asunto de poca importancia desde adentro, pero en realidad, su peor consecuencia es la degradación del servicio y la imagen de la empresa. Cabe destacar, que todo esto termina por potenciar a la competencia.
Integrar centralita con software de terceros: Call center funcional
Aunque integrar centralita con software de terceros no lo resuelve todo, si es algo que ayuda bastante. Los teleoperadores que trabajan con sistemas integrados suelen ser mucho más productivos que aquellos que no tienen esta posibilidad. Un call center que trabaja con aplicativos integrados funciona así:
Tener un call center productivo tiene muchas ventajas para cualquier negocio. Las empresas que venden servicios sobre todo suelen ser calificadas por su disponibilidad y buena atención a los clientes. Precisamente, integrar centralita con software de terceros permite facilitar el trabajo en sala, que es un requisito vital para mejorar el servicio.
¿Qué se necesita para integrar centralita con software de terceros?
En principio, la tecnología que se utiliza para hacer la integración es websocket. Básicamente, se trata de un conector que permite contener todo en un mismo entorno virtual. Cuando el teleoperador abre la centralita virtual y demás herramientas callcenter, podrá hacer uso de cada programa desde un programa que los aglutina. No importa si los aplicativos son de otras compañías.
Por supuesto, para lograr esto es necesario contar con una centralita virtual moderna, además adaptada para este tipo de solución tecnológica. El hecho es que no todos los softwares de call center tienen esta posibilidad. La ventaja de la PBX de Neotel es que cuenta con esta posibilidad de entrada.
Con Neotel, integrar centralita con software de terceros es muy sencillo. Nuestro programa se aloja en la nube y para acceder solo se necesita de una conexión a Internet de banda ancha. Todo es muy sencillo, sin instalaciones complicadas y con un sistema realmente funcional, rápido y completo.
¿Qué tiene preparado Neotel para tu negocio?
Neotel tiene una de la mejor centralita virtual del mercado en Europa. La misma permite a cualquier compañía disfrutar de la telefonía IP, que es más barata segura y de calidad. Además, este programa sirve para gestionar y mejorar la atención al cliente, así como las labores de marketing.
En el caso de Neotel, contamos con sistemas tan útiles como la plataforma de envío de SMS masivo, el botón click to call me back y otras. Todo esto indica que la centralita virtual es más que un programa de call center en la actualidad. Básicamente, es un aplicativo de comunicación empresarial que toda compañía debería contratar para apuntar a la profesionalización y simplificación de labores.
En Neotel tenemos los mejores planes y precios, para que cualquier emprendedor pueda llevar su negocio con la centralita virtual y las mejores herramientas callcenter adicionales. Con nuestro software podrás manejar toda la comunicación de tu negocio e integrar centralita con software de terceros. De esta manera, todo será más sencillo para tus operadores.
The potential of 900 lines for the entrepreneur
Many well-known companies are characterized by contracting a 900 line to offer their customers free of charge. Contracting this type of telephone service is not a coincidence, nor is it an act of social responsibility on the part of the companies. In fact, and although it may seem otherwise, offering a free call service is more profitable than many entrepreneurs think. Undoubtedly, this can be a crucial element for business growth.
900 lines are much more than just offering a toll-free number. However, in order for them to generate the expected benefits, they must always be complemented with advertising actions and be used intelligently.
900 Lines: What is your secret?
In principle, 900 lines are those that allow customers to call a company and yet the call is free of charge for them. This implies that the contracting company is responsible for the telephony charges generated by the clientele. It may seem that this cost is very high, but in reality it is usually borne by most companies.
Contracting a 900 line is usually profitable because the expense in telephone consumption is always comparable to the monetary income of the company. For example, a large company usually has a lot of calls and this must mean that its structure can support the contracting and implementation of this type of free telephone service. In the case of medium-sized or growing companies, the flow of calls will probably be lower, but enough to support this service.
In addition, contracting this type of service is usually very economical. For example, at Neotel, the installation, implementation and line maintenance costs only 5 euros. Then, the amount of the invoices will depend on the number of minutes accumulated for all the calls received. In general, the cost per minute is usually relatively low. However, the important thing about 900 lines is that they can generate profits.
Contracting a 900 line generates more commercial opportunities
Certainly, companies must assume certain costs for implementing 900 lines. But this must always be contrasted with the benefits that companies usually receive thanks to the free service. In principle, users and consumers are often inclined to hire companies that have free customer services.
As a result, customers are more likely to call companies with 900 lines for questions and approaches. In other words, entrepreneurs or companies that implement this type of line enjoy a clear advantage over their competitors.
The proof of this can be seen in high-impact companies such as banks and insurance companies. In general, these used to gain competitive advantages by implementing toll-free 900 lines for their clientele. Nowadays, laws in Spain require all basic service companies to have this type of free service, but this was not always the case. At some point, this served to compete and generate commercial opportunities.
The direct consequence is more customers
The more business opportunities open up, the more likely it is that more sales and customers will be closed. In this sense, a marketing maxim is the fact that greater communication and presence on the part of companies is fundamental to generate such opportunities. Precisely, contracting a 900 line allows a greater number of potential customers to communicate with the company and purchase products and services.
Basically, contracting a 900 line is a sales opener in itself. The fact that it is free of charge encourages users to communicate and is also a guarantee of availability and good service. Companies that use this type of telephone lines report a rapid increase in the acquisition of new customers.
Of course, requesting a 900 number alone will not make all the sales, or at least not at first. What is important to highlight is that this type of lines are part of the set of advertising actions necessary to promote a business. This is another advantage of contracting this type of free telephone service for customers.
The 900 line is an advertisement in itself
What 900 lines do do by themselves is to be an infallible advertising resource for any company. In addition to the free service, which also has an advertising purpose, the use of the prefix and the telephone number as a tool to identify the company is added.
Many companies manage to reach the public of a country, even at a national level, thanks to the fact of contracting a 900 line. There are even those who end up knowing a company thanks to some advertising piece with the 900 telephone number.
In addition, it is necessary to think very well about the telephone number with which we are going to request a 900 number. This can be crucial to support advertising and for people to learn it. A vital part of contracting this service is having the option to choose the desired numbering.
Some recommendations to get the most out of 900 lines
Contracting 900 lines can be very effective for companies. But to get the most out of them, they must be implemented strategically. Only a good advertising campaign will allow this communication resource to become an element of the brand. Here are some suggestions:
Have quality telephone agents: There is no point in guaranteeing free customer service if it is of poor quality. Good treatment, fast procedures and ease of communication are good signals to customers. In this sense, managing the call center with a software call center is the best solution. It allows you to monitor the work of the agents and make strategies to offer efficient services.
Choose a good 900 number: The most successful companies choose a number that is catchy or easy to learn. For example, you can try to place the name of the company with the numeric keypad. This way, people will not have to learn numbers, but a phrase. Remember that the numeric keypad is equivalent to a few words.
Have good advertising pieces: hiring a 900 line requires some investment in advertising pieces. It does not matter if they are published on television, radio or social networks. What is crucial is that the advertisement is of quality, well thought out and that it also discloses the company’s toll-free number.
Remind your customers of the number: It is very positive that the company discloses its toll-free number in every possible space. Websites, digital media articles, social networks and any other type of official communication.
In conclusion, requesting 900 number is very effective to achieve a higher revenue stream, as well as to popularize your venture. Of course, it is important to strengthen this communication solution with other actions. Good advertising campaigns and optimizing the performance of the customer service center with a virtual switchboard are priority issues. At Neotel we offer the best virtual pbx and also the best prices to hire a 900 number.
El potencial de las líneas 900 para el emprendedor
Muchas empresas consagradas se caracterizan por contratar línea 900 para ofrecer gratuidad a sus clientes. Contratar este tipo de servicio telefónico no es coincidencia ni tampoco un acto de responsabilidad social de las compañías. De hecho y aunque parezca lo contrario, ofrecer un servicio de llamadas gratuito es más rentable de lo que muchos emprendedores piensan. Sin duda alguna, este puede ser un elemento crucial para el crecimiento empresarial.
Las líneas 900 son mucho más que ofrecer un número gratis de atención. Ahora bien, para que estas puedan generar los beneficios esperados, siempre deben ser complementadas con acciones publicitarias y ser utilizadas de forma inteligente.
Líneas 900: ¿Cuál es su secreto?
En principio, las líneas 900 son aquellas que permiten que los clientes llamen a una empresa y que aun así dicha llamada sea gratuita para ellos. Esto implica que la empresa contratante se hace cargo de los montos por telefonía generados por la clientela. Podría parecer que este coste es muy elevado, pero en realidad suele ser soportado por la mayoría de compañías.
contratar línea 900 suele ser rentable porque el gasto en consumo telefónico siempre es equiparable a la entrada monetaria de la compañía. Por ejemplo, una empresa grande suele tener muchas llamadas y esto ha de suponer que su estructura soporta contratar e implementar este tipo de servicio telefónico gratuito. En el caso de las empresas medianas o en crecimiento, probablemente el flujo de llamadas sea más bajo, pero lo suficiente como para sostener este servicio.
Además, la contratación de este tipo de servicio suele muy económica. Por ejemplo, en Neotel la instalación el coste de su implementación y la tenencia de la línea cuesta apenas 5 euros. Luego, el importe de las facturas dependerá de la cantidad de minutos acumulados por todas las llamadas recibidas. Por lo general, el coste del minuto suele ser relativamente bajo. Ahora bien, lo importante de las líneas 900 es que pueden generar ganancias.
Contratar línea 900 genera más oportunidades comerciales
Ciertamente las empresas deben asumir ciertos gastos por implementar líneas 900. Pero esto siempre debe ser contrastado con los beneficios que los emprendimientos suelen recibir gracias a la gratuidad del servicio. En principio, los usuarios y consumidores suelen tener inclinación por contratar a empresas que tienen servicios de atención al cliente gratuitos.
Por ello, es más probable que los clientes llamen para hacer preguntas y acercamientos a empresas con líneas 900. Cabe destacar, que estas suelen tener buena fama entre otras cosas por ofrecer estos servicios de comunicación gratuita. Es decir, que los emprendedores o compañías que implementan este tipo de línea gozan de una clara ventaja por encima de sus competidores.
La prueba de esto se puede ver en empresas de gran impacto como bancos y empresas aseguradoras. Por lo general, estas solían obtener ventajas competitivas al implementar líneas 900 gratuitas para su clientela. En la actualidad, las leyes exigen en España que toda compañía de servicios básicos cuente con este tipo de servicio gratuito, pero no siempre fue así. En algún momento, esto sirvió para competir y generar oportunidades comerciales.
La consecuencia directa son más clientes
Mientras más oportunidades comerciales se abran, es más probable que se cierren más ventas y clientes. En este sentido, una máxima del marketing es el hecho de que una mayor comunicación y presencia por parte de las compañías es fundamental para generar dichas oportunidades. Precisamente, contratar línea 900 permite que un mayor número de posibles clientes se comuniquen con la compañía y compren productos y servicios.
Básicamente, contratar línea 900 es un abridor de ventas en sí mismo. La gratuidad empuja a los usuarios a comunicarse y también es una garantía de disponibilidad y buen servicio. Las empresas que utilizan este tipo de líneas telefónicas reportan un incremento rápido en la consecución de nuevos clientes.
Por supuesto, solicitar número 900 no hará todas las ventas por sí solo, o al menos no al principio. Lo que, sí es importante destacar, es que este tipo de líneas forman parte del conjunto de acciones publicitarias necesarias para potenciar un negocio. Esta es otra ventaja de contratar este tipo de servicio telefónico gratuito para los clientes.
La línea 900 es publicidad en si misma
Lo que si hacen por sí solas las líneas 900 es ser un recurso infalible de publicidad para cualquier empresa. A la gratuidad del servicio, que también tiene un fin publicitario, se le suma el uso del prefijo y del número telefónico como herramienta identificadora de la compañía.
Muchas compañías logran calar en el público de un país, incluso a nivel nacional gracias al hecho de contratar línea 900. Hay quienes incluso, terminan conociendo a una compañía gracias a alguna pieza publicitaria con el número telefónico 900. Por supuesto, llegar a este nivel implica hacer importantes esfuerzos de marketing.
Además, se debe pensar muy bien el número telefónico con el cual vamos a solicitar número 900. Esto puede ser crucial para apoyar la publicidad y para que las personas lo aprendan. Parte vital de contratar este servicio es tener la opción de elegir la numeración deseada.
Algunas recomendaciones para aprovechar las líneas 900 al máximo
Contratar líneas 900 puede ser muy efectivo para las compañías. Pero para sacarle mayor provecho, estas deben implementarse de forma estratégica. Solo una buena labor publicitaria permitirá que este recurso de comunicación, se convierta también en un elemento de la marca. A continuación, algunas sugerencias:
En conclusión, solicitar número 900 es muy efectivo para lograr un mayor flujo de ingresos, así como para popularizar a tu emprendimiento. Por supuesto, es importante fortalecer esta solución comunicacional con otras acciones. Realizar buenas campañas publicitarias y optimizar el rendimiento del centro de atención al cliente con una centralita virtual, son asuntos prioritarios. En Neotel ofrecemos la mejor centralita virtual y también, los mejores precios para contratar número 900.
Data Center Products: Startups work with the VPS
One of the current concerns of every entrepreneur is data storage. All companies need to back up if they have a website, a digital store or if they manage database systems. Fortunately, nowadays storing information is much easier, cheaper and more practical thanks to virtual servers. Beyond this, every entrepreneur should know a little about data center products.
Data center products are all those equipments that involve different modalities for data storage. In fact, there are several ways of storage and an endless number of brands and equipment to do it. Knowing a little about this will be vital to make good decisions when covering this business need.
Physical or virtual server: Buy or rent?
It is almost always discussed whether it is better to have a physical server and a virtual one. The question in these terms can be a headache for many entrepreneurs, especially if you do not know anything about technology. To tell the truth, the debate is much simpler than it seems. The difference between physical and virtual servers is between owning or renting them.
In other words, a physical server implies the purchase of storage equipment by the entrepreneur who is going to use it. On the other hand, virtual servers are those that work from Internet connections. Therefore, these are only data center products that are rented, basically a service for which you pay.
So, when we consider the issue of «physical vs. virtual server», what we are really studying is whether it is more convenient to buy the servers or sell them. In other words, it is a question of understanding whether it is better to build a data center in the office, or to hire data center services in Spain, or in any other country. Of course, even if you put it this way, it is not an easy issue to address without prior knowledge.
Why does almost any entrepreneur need servers?
Servers are basically computers that are used to store the digital information we have. For example, having a business website involves supporting the structure and content, including photos, comments, traffic, etc. Precisely, everything that is a website is about digital information that must be stored somewhere and that is the server.
The same goes for those companies that work with databases or systems of any kind. Everything that is stored in these systems must be stored in a digital space. Similarly, a call center with IP PBX or any communication system, stores calls and other digital information. For all this, you must have servers.
Most businesses today need hosting to function. And, to tell the truth, the best performing businesses and enterprises collect data. In the beginning, you may not notice the need for back up, hosting or communication systems. But with the passage of time and the arrival of customers, it is inevitable to think about these things.
The difficulty of having a physical server
It seems almost logical to say that having a physical server is the best solution for any company. The reality is that, in principle, having this type of storage is very expensive. Starting with the fact that the investment is not limited to the already substantial purchase of equipment. In fact, building a data center involves installations, remodeling, cooling equipment, etc.
If you are wondering what a data center is and what it is for, it is the technological and physical environment that physical servers must have in order to function. As explained above, it is costly, requires investment, overhaul, maintenance, juncture management and the like. The latter involves the hiring of computer experts, which implies the payment of salaries.
The acquisition and operation of physical servers is synonymous with spending a lot of money to obtain a system whose operation depends on the company. To tell the truth, not all entrepreneurs can afford this type of expense. That is why the virtual server has become a solution for most developing businesses.
Virtual Data Center products: an alternative
Since its inception, virtual storage was a solution to the complicated and expensive of having physical servers. From the VPS, websites and businesses were able to multiply from moderate or low investments. Some of the advantages of the virtual server are the following:
It is cheap: Anyone can get digital hosting at very low cost. In fact, there is a great diversity of plans and proposals when renting this type of services. In general, the companies that offer it have different prices adapted to the availability of each entrepreneur.
It is efficient and functional: It has always been said that cheap is expensive. However, the virtual server, even if it is cheaper than the physical one, is just as functional. Of course, the better the performance, the higher the cost of its hiring. But quality is also guaranteed with this technology.
No maintenance required: The best thing about hiring virtual data center products is that the maintenance and security tasks are carried out by the company providing the service. Thus, the contracting entrepreneur can forget about this responsibility and simply report any inconvenience.
It has exclusive services: Those companies that want a quality and exclusive virtual storage service can have it. In fact, there is a dedicated server for those large companies that wish to have a dedicated equipment just for them. Of course, this is more expensive, but it delivers great quality and security.
Data Center products can deliver as much quality, security and stability as a private server. Of course, everything will depend on the company with which the service is purchased and also, the contracted plan.
Large companies can count on the dedicated server
It is a myth that virtual servers do not meet the high requirements of medium or large companies. In fact, with this type of contracting in mind, the dedicated server service was devised. This type of virtual storage consists of providing the contracting client with his own computer.
Of course, this is much more secure and efficient than hard disk partitioning, a technique widely used for storage. The idea is to make available a good amount of resources from the Madrid data center and direct them to a single company. In these cases, efforts are usually redoubled and security is handled very carefully, because this type of client usually handles a lot of customer data, which is sensitive.
At Neotel we have several plans, services and Data Center products. The objective is to be able to guarantee storage to any type of company, small, medium or large. Of course, this is not the only advantage of hiring our services.
Neotel has the best data center in Spain
The best data centers are located in Spain. Precisely, Neotel is one of the companies with more experience in communication solutions for companies in the Spanish territory and also in Europe. As well as mastering the IP PBX or virtual PBX software, we also have years of experience working with virtual servers. Hiring us has the following advantages:
Zero repair costs: Working with Neotel means not having to pay extra costs for repairs or special situations. The whole system is managed by our experts, with no overcharges of any kind.
The best experts: At Neotel we hire high-level experts, with 24-hour surveillance of the Madrid data center. Likewise, our clients can count on a completely free customer service, ready to solve any inconvenience.
The best data center Madrid and Seville: Neotel has two of the best data centers in Spain. Our facilities have state-of-the-art technology, security protocols and everything necessary to maintain stability, security and speed in storage.
Deluxe Virtual PBX: Those customers who want to have an advanced IP PBX communication system, can also hire it with us. At Neotel, we have everything a company needs to innovate in communication and at good prices. In addition, we have the best marketing and customer service modules, such as the dialer or the platform for sending bulk SMS.
Undoubtedly, an extra advantage of contracting Neotel’s data center products is that we also have other services. Almost no company dedicated to the virtual server business can offer the virtual switchboard or other communication tools. On the contrary, we provide our customers with various technological solutions, trying to meet their needs in this area.
Productos Data Center: Los emprendimientos funcionan con el VPS
Una de las preocupaciones actuales de todo emprendedor es el almacenamiento de datos. Todas las empresas necesitan hacer back up si tienen una página web, una tienda digital o si manejan sistemas de base de datos. Afortunadamente, hoy en día almacenar información es mucho más fácil, económico y práctico gracias a los servidores virtuales. Mas allá de esto, todo emprendedor debe conocer un poco de los productos data center.
Los productos data center son todos aquellos equipos que implican distintas modalidades para el almacenamiento de datos. En realidad, existen varias formas de realizar el almacenaje y un sinfín de marcas y equipos para hacerlo. Conocer un poco de esto será vital para tomar buenas decisiones a la hora de cubrir esta necesidad empresarial.
Servidor físico o virtual: ¿Comprar o alquilar?
Casi siempre se habla si es mejor tener un servidor físico y uno virtual. Plantearlo en estos términos puede ser un quebradero de cabeza en muchos emprendedores, sobre todo si no se conoce del tema tecnológico. A decir verdad, el debate es mucho más sencillo de lo que parece. La diferencia entre servidores físicos y virtuales esta en tenerlos o alquilarlos.
Es decir, que un servidor físico implica la compra de los equipos de almacenamiento por parte del emprendedor que lo va a utilizar. Por su parte, los servidores virtuales son aquellos que funcionan a partir de conexiones a internet. Por ende, estos solo son productos data center que se alquilan, básicamente un servicio por el cual se paga.
Entonces, cuando nos planteamos la problemática de “servidor físico vs. virtual”, lo que realmente se estudia es si es más conveniente comprar los servidores o venderlos. En otras palabras, se trata de entender si lo mejor es hacer una central de datos en la oficina, o contratar servicios de data center España, o cualquier otro país. Por supuesto, aun planteándolo así no se trata de un asunto fácil de abordar sin conocimientos previos.
¿Por qué casi cualquier emprendedor necesita servidores?
Los servidores son básicamente ordenadores que se utilizan para almacenar la información digital que tenemos. Por ejemplo, tener una página web empresarial implica soportar la estructura y el contenido, incluyendo fotos, comentario, tráfico, etc. Precisamente, todo lo que es un website se trata de información digital que debe almacenarse en algún lugar y ese es el servidor.
Lo mismo ocurre con aquellas compañías que trabajan con bases de datos o sistemas de cualquier tipo. Todo lo que se guarda en estos sistemas debe almacenarse en un espacio digital. De igual forma, un call center con IP PBX o cualquier sistema de comunicación, guarda las llamadas y otro tipo de informaciones digitales. Para todo eso, se debe contar con servidores.
La mayoría de negocios de la actualidad necesitan alojamiento para funcionar. Y, a decir verdad, los emprendimientos y empresas que mejor funcionan recopilan datos. Al principio quizás, no se notará la necesidad de tener el back up, ni alojamiento o sistemas de comunicación. Pero con el paso del tiempo y la llegada de clientes, es inevitable pensar en estas cosas.
Lo complicado de tener servidor físico
Parece casi lógico decir que tener un servidor físico es la mejor solución para cualquier empresa. La realidad, es que en principio contar con este tipo de almacenamiento es muy costoso. Comenzando por el hecho de que la inversión no se limita a la ya cuantiosa compra de equipos. De hecho, construir un data center implica instalaciones, remodelaciones, equipos de refrigeración, etc.
Si te preguntas qué es un Data Center y para qué sirve, se trata del entorno tecnológico y físico que deben tener los servidores físicos para funcionar. Como se explicó anteriormente, es costoso, requiere de inversión, revisión, mantenimiento, manejo de coyunturas y cuestiones de ese tipo. Esto último supone la contratación de personal experto en computación, lo cual implica el pago de sueldos.
La adquisición y funcionamiento de servidores físicos es sinónimo de gastar mucho dinero para obtener un sistema cuyo funcionamiento depende de la empresa. A decir verdad, no todos los emprendedores pueden costear este tipo de gasto. Es por eso que el servidor virtual se ha constituido en una solución para la mayoría de negocios en desarrollo.
Productos Data Center virtuales: una alternativa
Desde su creación, el almacenamiento virtual fue una solución a lo complicado y costoso que es tener servidores físicos. A partir del VPS, las páginas web y negocios pudieron multiplicarse a partir de inversiones moderadas o bajas. Algunas de las ventajas del servidor virtual son las siguientes:
Los productos Data Center pueden entregar tanta calidad, seguridad y estabilidad como un servidor privado. Por supuesto, todo dependerá de la compañía con la cual se adquiera el servicio y también, el plan contratado.
Las empresas grandes pueden contar con el servidor dedicado
Es un mito que los servidores virtuales no sirvan para abordar los altos requerimientos de empresas medianas o grandes. De hecho, pensando en este tipo de contrataciones se ideó el servicio de servidor dedicado. Este tipo de almacenamiento virtual consiste en otorgarle aun ordenador propio al cliente contratante.
Por supuesto, esto es mucho más seguro y eficiente que hacer partición de disco duro, una técnica muy utilizada para el almacenamiento. Se trata de disponer una buena cantidad de recursos del data center Madrid y orientarlos a una sola empresa. En estos casos, los esfuerzos se suelen redoblar y la seguridad se maneja con mucho cuidado, debido a que este tipo de cliente suele manejar muchos datos de clientes, lo cual es delicado.
En Neotel contamos con diversos planes, servicios y productos Data Center. El objetivo es poder garantizar el almacenamiento a cualquier tipo de empresa, pequeña, mediana o grande. Por supuesto, esta no es la única ventaja de contratar nuestros servicios.
Neotel cuenta con el mejor data center España
Los mejores data center están ubicados en España. Precisamente, Neotel es una de las compañías con más experiencia en soluciones comunicacionales para empresas del territorio español y también, de Europa. Así como dominamos los softwares de IP PBX o centralita virtual, también tenemos años trabajando con servidores virtuales. Contratarnos tiene las siguientes ventajas:
Sin duda alguna, una ventaja extra de contratar los productos data center de Neotel es que también contamos con otros servicios. Casi ninguna empresa dedicada al negocio de los servidores virtuales puede ofrecer la centralita virtual u otras herramientas de comunicación. Por el contrario, nosotros proveemos a nuestros clientes de diversas soluciones tecnológicas, tratando de solventar sus necesidades en esta área.
Sending bulk SMS to mobiles: A proven success
Nowadays we talk about lovemarketing, email marketing, blogging and other marketing techniques. The advent of social networks has caused advertising efforts to focus on the Internet. However, there is a practice from previous decades that continues to have good results: Sending bulk SMS to cell phones.
Sending text messages for commercial or business purposes has been around for a long time. Some companies have maintained it for the last two decades precisely because of its effectiveness. Below, we will present some data that prove the scope of bulk SMS for companies, so that you can understand why it is necessary to implement it.
Open ratio of almost 100%: Its main advantage
Those who rely on commercial or advertising SMS services rely on their impressive open ratio. Sending bulk SMS to cell phones has an average open rate of around 98%. This means that, if a campaign is sent to 100 phone numbers, at least 98 people will see the message and open it to see what it says.
At a time when email marketing has become so fashionable among digital marketers themselves, text message advertising is much more effective. In fact, while SMS have a 98% open rate, promotional emails have an average open rate of only 20%.
But the open ratio is not the only statistic that demonstrates the effectiveness of sending bulk SMS to cell phones. In fact, text messages have a better link open rate with 20%. In other words, if a company sends this type of advertising, it is expected that this percentage of customers will click on the links sent through the message. This is a lot, compared to the 2% achieved by advertising emails, which are usually ignored and accumulated in inboxes.
SMS: The most read and the quickest to read
As much as email is related to the Internet, it simply cannot beat the ability to send bulk SMS to cell phones. While emails sent by companies may go unnoticed without even being opened, it is known that people tend to check a commercial SMS about 3 minutes after receipt.
In other words, text messages are not just advertising that is opened more. In reality, it is content that is opened more quickly. Even in cases where the customer takes longer to review them, they are more likely to be opened because of the format itself.
In addition, SMS marketing is believed to have a higher return on investment (ROI) than many marketing strategies. In this area, SEO is the best due to the fact that a blog is more economical and well worked, it can be seen by millions of people. However, the SMS sending platform also has good records in this field.
Sending bulk SMS to mobiles is a good format for advertising
Much of the success of sending bulk SMS for businesses has to do with the format of this messaging. To begin with, when a person receives a text message, it appears in the same notifications used by other Internet platforms. In other words, many times we might think that it is someone sending a WhatsApp message, when we are sent text messages. Therefore, we give it the same importance as other newer apps.
In addition, the way text messaging is verified makes it much more likely to be checked. With emails, it happens that most people are used to putting them aside, unless it is an important work or student matter. The reality is that human beings associate email with work or study. The worst thing is that we may leave an email for hours or days until we decide to open it, only if it is something important.
Text messaging, on the other hand, tends to have much less extensive inboxes that are easy to open, and it is even possible to see some of the key information just by checking the notification. It is much easier to go back to check an SMS than it is to check email and other formats.
Sending bulk SMS to mobiles: your best secret
In reality, sending bulk SMS to cell phones is also very effective and is well received for one key reason: it is not perceived as spam. Some studies indicate that up to 70% of consumers prefer to receive text messages from companies with which they are affiliated. According to a study conducted by the company Mobile Behaviour Report, 91% of consumers perceive this type of message as «useful».
Similarly, it is believed that only 10% of customers perceive bulk SMS for businesses as spam. Because of this perception or belief, sending bulk SMS to cell phones continues to be so profitable, effective and positive for businesses. Moreover, this may be one of the main reasons why this medium is one of the most used when it comes to building customer loyalty.
This is also one of its advantages over social media marketing and email marketing. In general, these two practices are often seen as spam. In the case of the former, even paid advertising spaces on the platforms become annoying for users. In the case of the latter, there is no doubt that the practice is even abusive for people.
Why are consumers happy to receive SMS from companies?
In principle, the bulk SMS format for businesses is likely to facilitate good receptivity. However, it is known that customers view bulk SMS for business positively for the following reasons:
Immediacy and relevance: for many people, business SMS is positive because it is immediate. Especially if the information is relevant to customers, it is usually well received.
Reminders: One of the most common uses that companies give to their SMS sending platform are reminders. This is precisely the type of message that customers want to receive from their companies to make their lives easier. The best part is that this type of content also builds loyalty.
Source of promotions: Text messaging is one of those few formats that have the approval of users to receive new promotions and offers. As mentioned above, many people believe that this type of message is less invasive.
It is now known that sending bulk SMS to cell phones generates more leads than many other marketing mediums. In fact, if compared to other modalities, text messaging would have an advantage of up to 10% when it comes to generating sales.
SMS sending platforms: they are call center tools
The SMS sending platform is part of a large list of call center tools that exist in the market. There are specialized programs for this function, but at Neotel you can find this application as a complement to the virtual switchboard. This is much better because the tool comes integrated, being even more economical than other proposals.
Installing a virtual PBX allows all the communication of a company to be done via IP telephony. For this, you only need this software, broadband connection and small connection equipment. Undoubtedly, this is something that suits any enterprise, because this communication protocol is much cheaper, practical and of high quality.
At Neotel you will find the best virtual switchboard
Neotel is a pioneer in virtual PBX services in Europe and the world. Our company has more than 20 years in the market of technological solutions. The software we offer is stable, fast, easy to use and its cost is adapted to the needs and possibilities of each entrepreneur. For this, we offer various plans with the intention that even new entrepreneurs can enjoy the advantages of this communication system. Contact us and contract this interesting service.
Enviar SMS masivo a móviles: Un éxito comprobado
En la actualidad se habla de lovemarketing, email marketing, blogging y demás técnicas de mercadeo. La llegada de las redes sociales ha originado que los esfuerzos en materia de publicidad se concentren en Internet. No obstante, existe una práctica de décadas anteriores que no deja de tener buenos resultados: Enviar SMS masivo a móviles.
El envío de mensajes de texto con fines comerciales o empresariales tiene mucho tiempo. Algunas compañías lo han mantenido desde las últimas dos décadas precisamente por su efectividad. A continuación, te presentaremos algunos datos que comprueban el alcance que tienen los SMS masivos para empresas, para que entiendas porque es necesaria su implementación.
Open ratio de casi 100%: Su principal ventaja
Aquellos que confían en los servicios de envío de SMS comercial o publicitario se fundamentan en su impresionante open ratio. Enviar SMS masivo a móviles tiene un promedio de apertura que ronda el 98%. Esto equivale a decir, que, si se hace una campaña para 100 números telefónicos, al menos 98 personas verían el mensaje y lo abrirían para ver que indica.
En tiempos en los cuales el email marketing se ha puesto tan de moda entre los mismos expertos en marketing digital, los mensajes de texto publicitario son mucho más efectivos. De hecho, mientras los SMS tienen un 98% de open ratio, los emails promocionales apenas cuentan con un promedio de apertura de 20%.
Pero el open ratio no es la única estadística que demuestra la efectividad de envíar SMS masivo a móviles. De hecho, los mensajes de texto tienen mejor porcentaje de entrada a enlaces con 20%. Es decir que, si una empresa envía este tipo de publicidad, se espera que todo ese porcentaje de clientes hagan clic a los vínculos enviados a través del mensaje. Esto es mucho, comparado al 2% que logran los emails publicitarios que, por lo general, son ignorados y acumulados en las bandejas de entrada.
SMS: Los más leídos y los que se leen más rápido
Por más que el email electrónico esté relacionado al Internet, este simplemente no puede superar a la capacidad de enviar SMS masivo a móviles. Mientras los correos electrónicos enviados por empresas pueden pasar desapercibidos sin siquiera ser abiertos, se sabe que las personas suelen verificar un SMS comercial unos 3 minutos después de su recepción.
Es decir, que los mensajes de texto no solo es publicidad que se abre más. En realidad, se trata de contenidos que se abren con mayor rapidez. Incluso en los casos en los cuales el cliente se tarda en revisarlos, estos tienen mayor probabilidad de ser abiertos por el propio formato.
Además, se cree que el SMS marketing tiene mayor retorno de inversión (ROI) que muchas estrategias de marketing. En este rubro, el SEO es la mejor debido a que un blog es más económico y bien trabajado, puede ser visto por millones de personas. No obstante, la plataforma de envío de SMS tiene también buenos registros en este campo.
Enviar SMS masivo a móviles tiene un buen formato para publicidad
Gran parte del éxito de enviar SMS masivos para empresas, tiene que ver con el formato de esta mensajería. Para comenzar, cuando una persona recibe un mensaje de texto, este aparece en las mismas notificaciones que utilizan otras plataformas de Internet. Es decir, que muchas veces podríamos pensar que se trata de alguien mandando un mensaje de WhatsApp, cuando se nos envían mensajes de texto. Por ende, le damos la misma importancia que a otras apps más nuevas.
Además, la forma en que se verifica la mensajería de texto la hace mucho más propensa a ser revisada. Con los correos electrónicos ocurre que la mayoría de las personas están acostumbradas a dejarlos a un lado, salvo que se trate de un asunto laboral o estudiantil importante. La realidad, es que los seres humanos asociamos el email con el trabajo o el estudio. Lo peor es que es posible que dejemos un correo por horas o días hasta que decidamos abrirlo, solo si se trata de algo importante.
En cambio, las mensajerías de texto suelen tener bandejas de entrada mucho menos extensas, fáciles de abrir e incluso, es posible ver parte de la información clave con solo verificar la notificación. Es mucho más sencillo volver para verificar un SMS, que hacerlo con un correo electrónico y otros formatos.
Enviar SMS masivo a móviles: su mejor secreto
En realidad, enviar SMS masivo a móviles también es muy efectivo y tiene buena receptividad por una razón clave: no es percibido como spam. Algunos estudios indican que hasta el 70% de los consumidores prefieren que las empresas a las cuales están afiliados les envíen mensajes de texto. Según un trabajo realizado por la compañía Mobile Behaviour Report, el 91% de los consumidores perciben como “útiles”, este tipo de mensaje.
De igual forma, se cree que solo el 10% de los clientes percibe el SMS masivos para empresas como spam. Debido a esta percepción o creencia, es que enviar SMS masivo a móviles sigue siendo tan rentable, efectivo y positivo para las empresas. Más aún, esta puede ser una de las razones principales por las cuales este medio es uno de los más utilizados a la hora de fidelizar.
Esta es una de sus ventajas también frente al marketing de redes sociales y el Email marketing. Por lo general, estas dos prácticas suelen concebirse como spam. En el caso del primero, incluso los espacios de publicidad pagados en las plataformas llegan a ser molestos para los usuarios. Y con relación al segundo, para las personas no hay ninguna duda de que la práctica es incluso abusiva.
¿Por qué los consumidores ven bien recibir SMS de las empresas?
En principio, es probable que el formato de SMS masivos para empresas facilite su buena receptividad. No obstante, se sabe que los clientes ven con buenos ojos los SMS masivos para empresas por las siguientes razones:
Hoy en día se sabe que enviar SMS masivo a móviles genera más leads que muchos otros medios para el marketing. De hecho, si se le compara con otras modalidades, el mensaje de texto tendría una ventaja de hasta 10% a la hora de generar ventas.
Plataformas de envío de SMS: son herramientas de call center
La plataforma de envío de SMS es parte de una gran lista de herramientas de call center que existen en el mercado. Existen programas especializados para esta función, pero en Neotel se puede encontrar este aplicativo como un complemento de la centralita virtual. Esto es mucho mejor porque la herramienta viene integrada, siendo incluso más económica que otras propuestas.
Instalar una centralita virtual permite que toda la comunicación de una compañía se realice vía telefonía IP. Para ello, solo se necesita este software, conexión de banda ancha y pequeños equipos de conexión. Sin duda alguna, esto es algo que conviene a cualquier emprendimiento, porque este protocolo de comunicación es mucho más barato, práctico y de calidad.
Además, las centralitas virtuales tienen muchos módulos complementarios de gran utilidad para los emprendedores. Es decir, que, así como estas tienen plataforma de envío de SMS, también facilitan herramientas como los lanzadores de llamada y demás recursos para el marketing empresarial. Sin duda alguna, instalar una centralita virtual es una ventaja para cualquier negocio, contando además con una excelente relación coste-beneficio.
En Neotel encuentras la mejor centralita virtual
Neotel es una empresa pionera de los servicios de centralita virtual en Europa y el Mundo. Nuestra empresa cuenta con más de 20 años en el mercado de las soluciones tecnológicas. El software que ofrecemos es estable, rápido, fácil de utilizar y su coste se adapta a las necesidades y posibilidades de cada emprendedor. Para ello, ofrecemos diversos planes con la intención de que hasta los nuevos emprendedores puedan disfrutar de las ventajas de este sistema comunicacional. Comunícate con nosotros y contrata este interesante servicio.
Professional voice-over services: the secret of big business
Advertising is an important part of any company’s business activity. Without advertising strategies and pieces, businesses basically do not exist in the eyes of consumers. Each part of the advertisements must be well thought out, since the idea is that the message arrives with aesthetics, conviction and convincing power. In this sense, the professional voice-over service is in charge of humanizing each marketing campaign.
Behind all the advertisements we see on television, radio or the Internet, there is an important background work. Part of this has to do with professional voice-over services. Behind the marketing there are experts in communicating what entrepreneurs need.
What is a professional voice-over service?
Professional voice-over services are responsible for producing the voice-over part of the advertising material. That is, what companies need professional narrators, or voice-over artists, to narrate. This includes the elaboration of dialogues and dialogues, their refinement and then their recording.
The commercials we see and hear every day are not improvised. In fact, the reach and success of those that stand out can only be explained by their planning, professionalism and the participation of professional voice-over artists, with technique and experience when it comes to voice-overs.
The professional voice-over service is essential to obtain the desired result. Sometimes, we see advertisements that have been recorded by people who have no knowledge in voice-over and recording, and inevitably it is understood that the advertising piece is of poor quality. Of course, consumers and viewers in general will not think that the problem is in the advertising.
The guarantee of a professional voiceover service
Professional voice-over services guarantee companies quality in their advertisements. This can be seen in aspects that not everyone would identify in detail:
Correction of the speech: Before recording the speech of an advertising piece, it is essential to verify how it is written or stated. It is not only about grammatical errors, but also about giving it the appropriate style according to the campaign and the product.
Good diction: Professional speakers know how to prepare voiceovers with outstanding diction. This is not something simple and, in fact, it is usually studied to achieve parliaments that, when recorded, are fully understandable.
Modulation: Speakers work with voice modulation to obtain speeches that are pleasing to the ear. All this involves conscious vocal work, techniques and sustained practice over time.
Professional recording: Recording an advertising piece involves using the appropriate equipment and spaces for recording.
All this cannot be achieved if you do not work with a professional and experienced voice-over service. Of course, this is not the only thing that such an engagement is about.
IVR and Call Center Calling Options
Voiceover services can work for any type of advertising piece. In fact, voiceovers are ubiquitous in a variety of company products and services. For example, voiceovers for call centers are very important, since they represent the company at all times.
When talking about switchboard voiceovers, we are talking about the voiceovers that a customer encounters when calling a company’s call center. These are the telephone options that are presented to the customer and all the advertising content that is introduced in the IVR. It is worth remembering that this is the system with which the client interacts when communicating, for example, with a bank, a clinic, or any other customer service.
The IVR and all the recordings that are transmitted from this automated system are central to forging the company’s image. It could be said that this is the face of the company and the most listened to advertisement by the clientele. Therefore, your voiceovers must be of high quality, well recorded and with excellent pronunciation. In fact, some companies invest money in hiring celebrities to do this type of work, as they understand the importance of these messages.
Voiceovers in other languages: a necessity
Businesses are becoming more and more transnational, so it is important to have IVR voiceovers translated into different languages. In Europe it is extremely necessary due to the close coexistence with customers who speak different languages. Each country is a potential market and approaching it requires adaptation and easy communication with customers.
In the case of service companies, translated voiceovers are often much more important. This has to do with the access to care that all people have as consumers. In Europe, this is an important issue with certain legal connotations. A good professional voice-over service offers to translate and record a company’s speeches in different languages.
Greetings and customer service center phone options are key issues. There are also IVRs that ask the customer what language they want to be addressed in and they simply choose their native language. From there, the user will simply listen to the menu of departmental options in their own language. This is how important it is to hire a voice-over service.
Female voiceovers: the preferred ones
Businesses that provide professional voice-over services are well aware of the preference customers have for female voices. For example, voice-operated cell phone assistants often have female voices. It is scientifically proven that both men and women prefer to listen to female voiceovers.
A good voice-over service has female voice talents to do the recordings. Of course, there is also a science to this type of work and that is why certain voices with particular characteristics are sought after, depending on the type of advertising and business. When it comes to voiceover, many aspects are handled with a great deal of precision to achieve the desired results.
Neotel’s professional voiceover service
Neotel’s professional voice-over service has everything companies need to get quality voice-over messages. Our experts in the field can correct the messages, record them with translation into other languages and, of course, with female voices. However, we perform additional tasks such as:
Infinite modifications: Many voice-over services do not allow so many modifications to the voice-overs. With Neotel, companies can get as many modifications as necessary, until the client is fully satisfied. For this, only a moderate surcharge is required.
Choose the number of foreign language voiceovers: At Neotel we have more than 12 languages to translate the IVR options. Russian, Mandarin, French, German, Italian and of course English. The contracting company only has to choose how many of these languages it requires for its voice locutions.
Multiple takes: Neotel’s clients can also request a service where certain aspects of the voiceovers, such as intonation and interpretation, are reviewed. In this way, the necessary corrections can be made, until the messages are truly representative of the firm.
Of course, this is in addition to the other innovative call center tools we have. The disadvantages of the virtual PBX simply do not exist, and even less so if you contract our software, which also incorporates a professional voice-over service to personalize the IVR.
How much does our voice over budget cost?
There are some proposals on the market for professional voice-over services. However, it is much better to have a company that offers the virtual switchboard, call center tools and customized voiceovers. Everything will depend on what each client requests for their recordings, although the basic service is very economical.
When contracting our virtual PBX, the basic voice recording service has a base cost of 7.50 euros. Of course, if you want more revisions, translations, languages and any particular request, the price goes up because it is really customized for the company. However, you can get a lot for an affordable surcharge and you have to remember that some of the recorded messages last over time.
At Neotel we offer you everything to improve communication for your client, so that you can listen to them and sell your services or products. Contact us to find out more about our professional voice over services.