WebRTC line: browser-based communication is the future

The call centers of the past worked only with traditional telephone calls. Today’s call centers incorporate new forms of communication that are much more innovative, complete and in real time. Behind all this approaching future is the WebRTC line.

Certainly, communications seek to establish more vivid, closer and quality interactions every day. This is only possible with the WebRTC line, which implements the Internet as a mechanism for enhanced communication. Part of this can be seen in social networks, but companies can also have their own digital tools to get closer to their customers.

An approach to the WebRTC Line

The WebRTC line is a type of technology and a technological support that facilitated the creation of communication apps in web environments. It is thanks to this system that, for example, people today have a section for exchanging direct messages, making video calls and more on their social network accounts. Likewise, this is what made possible the creation of web pages oriented to videoconferencing.

All applications that allow us to chat with other people are based on the WebRTC Line. Now, from the virtual switchboard that companies like Neotel offer, entrepreneurs can have their own digital environment to communicate with their customers. This is important, because it brings seriousness and formality to companies.

A company that communicates and sells through social networks is not as reliable. In fact, negotiating through these media usually involves some stress and distrust at the beginning, for many consumers. On the contrary, having a line for calls by navigation and own environments for chat and video calls is synonymous with professionalism. Of course, most people want to feel that they are dealing with professional companies.

 What is the virtual PBX?

If you were wondering what a virtual PBX is, it is basically a business communications management system. This program allows, for example, to unify different terminals under a single number, which is what happens in a call center. Nowadays, there is no need for large installations or equipment for several operators to attend a company’s customers. With this type of software, it is more than enough.

With this type of call center software you can monitor communications and know how is the flow of calls to the company. Likewise, the work of the operators in charge of customer service and telemarketing can be supervised. The functions and opportunities generated by this program are innumerable.

Today, the virtual PBX is more than just a call center software. In fact, this program comes with special modules for marketing, involving the use of text messaging, web pages and other automated systems that facilitate communication and sales. Interfaces such as Neotel’s integrate many applications that are both effective and easy to use.

How will the company of the future communicate?

Right now, companies are experiencing a change in their communication approach. Until a few years ago, calling the call center was the way for customers to raise their problems and requests. Similarly, many businesses used telemarketing calls to promote the purchase of their products and services. Today, more modern companies are beginning to offer higher quality communication.

For example, some of the most revolutionary companies are now serving their customers through video calls. In this way, they offer greater proximity to the user and, of course, much more fruitful and simple dialogues. It is not the same to explain to the customer how to repair something by means of a phone call, as it is to do it in a didactic way by means of a real-time video call.

The companies of the future will be much closer to their customers. Telemarketers will have to engage in much warmer, more assertive conversations that evoke the company’s values. Precisely the resources of the WebRTC line will be needed to do this with the level of professionalism required.

At Neotel we offer you the WebRTC Line service.

Having a WebRTC line is basically having a telephone line that works over the Internet. Likewise, it implies having virtual environments suitable for business communication. To obtain this, you only need to acquire our virtual switchboard service, a call center software with really useful tools. If you are interested, contact us and enjoy all our technological solutions.