Innovative CRM: the best way to have the best customer data

Companies with years of experience know how important it is to have a system with the data of each client.  The problem is that in most cases the software they use is very outdated. Truth be told, when it comes to business and technology, the rule of «better the devil you know than the good you don’t know» doesn’t really apply. Having an innovative CRM implies an advantage not only at a management level, but also at a commercial level.

CRM goes beyond being a data system like the one banks have, for example. Traditional data banks are not necessarily focused on communication and customer service. A key feature of these systems is the interconnection between the collection and review of data and the management of both customer service and marketing. CRM is more than an information bank, it is a business approach.

 

CRM: integrating every aspect of service

CRM humanizes companies and turns them into customer-oriented companies. This management system integrates everything: from problem resolution, to updating user data, to sales. It is a new and different approach materialized in a tool that manages the information of interest.

It may seem to be just a database, but this type of program is very intelligent. For example, from the CRM an operator can know the caller’s data, know if he has called before or if he is in the database. By knowing the phone number and name of the caller, you can even update the data.

Neotel’s CRM is based on the creation of a modifiable file with information about each customer. Their records appear with each contact and can be edited to update the information. This eliminates one of the biggest problems for most companies: outdated user data. Instead of waiting for customers to enter their new phone numbers or e-mail, the operator can do it with every call.

Smarter campaigns

But updating data is just one of the CRM’s functions. In fact, this tool makes it easier to organize information in a simplified way. At the same time, the program is designed to facilitate the use of this data in subsequent campaigns.

In short, this system, integrated with the call center software, allows for intelligent commercial work. Companies that have this program make better marketing campaigns because the program is structured to integrate each task. CRM is a software that contains a business philosophy based on customer service and expansion.

Companies like Neotel manage to integrate virtual PBX to their CRM and even to other third-party applications. Undoubtedly, up-to-date customer service technology is an asset that allows companies to expand their commercial sphere.