Telemarketing surveys: improve your offer with data
The virtual PBX has several solutions up its sleeve for business development. In fact, its modules facilitate multiple tasks that are decisive at the commercial level. One of these is the identification of customer demands and the creation or sale of new products that can in turn solve needs and generate good dividends. In fact, this can be achieved through the use of telemarketing surveys.
If there is something that generates problems at the moment for entrepreneurs, it is precisely obtaining strategic information. To be sure, few sources tend to be truly reliable and this diminishes the field of vision of company managers. In addition to this, buying data is very expensive and the worst thing is that it is not always accurate or useful.
Telemarketing surveys: Ask your customers what they want
Telemarketing Surveys: Consultation Nowadays, it is very fashionable to buy data from social networking companies. Although these companies collect a lot of data from millions of users, there is not always certainty that this information is useful. There are many method problems when resorting to this type of solution. It is much better to control the data collection and get it first hand, from the main stakeholders: your own customers.
Telemarketing surveys are a module that is installed in the IVR of the virtual PBX call center. Through these surveys, any company can consult its customers in order to improve its proposal. In fact, the survey has always been the tool used by companies to create and test their products or services. Of course, this telephone consultation format is much faster, quicker and friendlier than any traditional method.
With telemarketing surveys, it is the customers themselves who generate the information. This is important, because that is precisely the public that consumes your products and services. Then, no one better than them to establish what they require, or what can be improved. They are also the ones who have tested what the company has offered so far and, therefore, they are the ones who will be responsible for any possible improvement in the offer.
What can be asked through telemarketing surveys?
Telemarketing surveys can be used for any type of consultation. Of course, those of a commercial nature are the most important ones and this system allows them to be carried out very easily. To tell the truth, there are many companies that have a virtual PBX call center and, in spite of this, do not use their survey module to ask commercial questions. In general, many times they remain in the classic queries to measure the quality of customer service. This is important, but this complement can be used in a more strategic way.
With telemarketing surveys it is possible to ask about what features your products lack. In this way, it is possible to understand what is the low point so far, or where you can improve. From there, another product or service can be made that does have that attribute that was missing before. This is one of the best ways to create new commercial strategies that will boost the business.
Another question that can be asked is what is the customer’s favorite product. Knowing this allows you to understand which offering satisfies the most customers. This is also important because it helps to understand which products should be discontinued and replaced by others that generate more cash flow. This principle is also valid for service companies and, in fact, they can benefit a lot from this module of the virtual PBX call center.
Advantages of telemarketing surveys
As noted above, telemarketing surveys are quick queries directed to the relevant audience. Their speed is due to the fact that each survey is answered by options, using the numeric keypad. Consequently, customers will not take more than a minute to answer the question posed by the company. In addition, these can be placed at different times during the call, so as not to inconvenience users.
The system is designed to count and systematize the responses obtained in each consultation campaign. In this way, it will be much easier to take advantage of the information captured through telemarketing surveys. At Neotel, we have the most requested, innovative and functional virtual call center switchboard in the market. Remember that this is just one of the complements of our software. You can ask us any question in case you are interested.