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Telemarketing surveys: improve your offer with data

The virtual PBX has several solutions up its sleeve for business development. In fact, its modules facilitate multiple tasks that are decisive at the commercial level. One of these is the identification of customer demands and the creation or sale of new products that can in turn solve needs and generate good dividends. In fact, this can be achieved through the use of telemarketing surveys.

If there is something that generates problems at the moment for entrepreneurs, it is precisely obtaining strategic information. To be sure, few sources tend to be truly reliable and this diminishes the field of vision of company managers. In addition to this, buying data is very expensive and the worst thing is that it is not always accurate or useful.

Telemarketing surveys: Ask your customers what they want

telemarketing surveys

Telemarketing Surveys: Consultation Nowadays, it is very fashionable to buy data from social networking companies. Although these companies collect a lot of data from millions of users, there is not always certainty that this information is useful. There are many method problems when resorting to this type of solution. It is much better to control the data collection and get it first hand, from the main stakeholders: your own customers.

Telemarketing surveys are a module that is installed in the IVR of the virtual PBX call center. Through these surveys, any company can consult its customers in order to improve its proposal. In fact, the survey has always been the tool used by companies to create and test their products or services. Of course, this telephone consultation format is much faster, quicker and friendlier than any traditional method.

With telemarketing surveys, it is the customers themselves who generate the information. This is important, because that is precisely the public that consumes your products and services. Then, no one better than them to establish what they require, or what can be improved. They are also the ones who have tested what the company has offered so far and, therefore, they are the ones who will be responsible for any possible improvement in the offer.

What can be asked through telemarketing surveys?

Telemarketing surveys can be used for any type of consultation. Of course, those of a commercial nature are the most important ones and this system allows them to be carried out very easily. To tell the truth, there are many companies that have a virtual PBX call center and, in spite of this, do not use their survey module to ask commercial questions. In general, many times they remain in the classic queries to measure the quality of customer service. This is important, but this complement can be used in a more strategic way.

With telemarketing surveys it is possible to ask about what features your products lack. In this way, it is possible to understand what is the low point so far, or where you can improve. From there, another product or service can be made that does have that attribute that was missing before. This is one of the best ways to create new commercial strategies that will boost the business.

Another question that can be asked is what is the customer’s favorite product. Knowing this allows you to understand which offering satisfies the most customers. This is also important because it helps to understand which products should be discontinued and replaced by others that generate more cash flow. This principle is also valid for service companies and, in fact, they can benefit a lot from this module of the virtual PBX call center.

Advantages of telemarketing surveys

As noted above, telemarketing surveys are quick queries directed to the relevant audience. Their speed is due to the fact that each survey is answered by options, using the numeric keypad. Consequently, customers will not take more than a minute to answer the question posed by the company. In addition, these can be placed at different times during the call, so as not to inconvenience users.

The system is designed to count and systematize the responses obtained in each consultation campaign. In this way, it will be much easier to take advantage of the information captured through telemarketing surveys. At Neotel, we have the most requested, innovative and functional virtual call center switchboard in the market. Remember that this is just one of the complements of our software. You can ask us any question in case you are interested.

Inbound call statistics: important for any business

The virtual PBX call center allows the management of a company’s communications. Part of this management involves knowing how this communication occurs at the telephone level. To achieve this, it is vital to analyze the statistics of incoming calls. In essence, this module is one of the most important parts of this type of software.

Broadly speaking, telephone statistics graph how the whole communication process with the customer occurs. This data is similar to the nowadays famous social network metrics. As with these, knowing how the flow of calls and the management itself allows the company to better organize the service to users.

Inbound call statistics What are they?

In the past, call centers implemented programs to quantify incoming calls made by customers. These tools not only counted each incoming call, but also allowed recording everything that happened with them.

 

incoming call statistics

To tell the truth, an important part of the PBX concept is to unify call entry for call control. Today, the process is much more accurate and simplified thanks to the implementation of IP telephony. This advance has made it possible to have much more accurate and detailed statistics. With the virtual PBX everything is stored in the cloud, making the installation of heavy and complex programs unnecessary.

Incoming call statistics are data and graphs that allow to verify everything that happens in the call center. However, it is not necessary to have a customer service department to know if the management is done correctly. This is another advantage of the virtual PBX: it allows you to check the telephone communications of any type of business, even if the calls come in on a Smartphone.

What is the statistics module of the virtual PBX like?

The statistics module is presented as graphs with different values and data. These can be verified according to a timeline, but also by checking the development of the calls. That is, if they are answered, if they are put on hold, or if they become losses.

It is also possible to check how the call history of a specific agent occurs. In this way, you have an idea of how a telephone agent, or the manager of an online store, works. Therefore, telephone statistics are a tool to know if the work is being done effectively.

Some concepts are created around the statistics of incoming calls for the evaluation of customer service. Being able to know them is vital to better guide the service. The objective of the analysis is to ensure better availability to customers and, of course, greater opportunities to close deals.

Missed, answered and hung up calls

Missed calls are all those that entered the switchboard but for some reason were not answered. It may be that the agent was doing something else, or did not answer the phone. The statistics module allows you to see this data for each operator and at the global level of the department.

Answered calls are all those that could have been received by the telephone agents. These are synonymous with management and are also measurable by another factor: call time. In fact, there are other metrics related to effective conversations.

There are also the calls that do not even enter the virtual PBX, which we could call «hang-ups». This is what happens when a person is about to talk to the operator and suddenly hangs up for some reason. These are of little value in the analysis, unless they indicate that the communication is faulty.

Average attendance time

Average attendance time is one of the most important metrics for any call center. It is the average duration of all calls handled by an operator. This data is central because it allows to evaluate the effectiveness and speed of each agent when it comes to providing customer service.

Experienced call centers know the handling times according to the customer’s problem. For example, a bank’s call center knows how long it takes for an agent to unblock a debit card.

The average support time adds up all the calls of an operator and generates an average. Coordinators can then compare this data with the acceptable handling times determined by the company. This is how to evaluate whether an operator is fast or very slow in attending. In companies, response time is related to operator productivity.

Availability and calls in queue

The inbound call statistics module allows to know in real time how many calls are in queue and the number of available agents. This is essential for a call center strategy. In fact, verifying this data allows to improve the management of the department.

A supervisor can see this in real time thanks precisely to the virtual call center PBX. But statistics could for example provide an average on these metrics. In any case, graphs will always give an idea of availability and queued calls, allowing patterns to be established.

In plain words, companies can know at what times customers call more or less. Of course, this allows to organize the work better in order to offer a higher availability. This is collective data about the department that is very useful for establishing strategies.

Evaluating individual and collective management

All the above metrics are part of the inbound call statistics. This module generates reports at the individual level and data on the collective management of a customer service department. From there, it is possible to know everything that actually happens with telephone interactions.

This module is nothing more than a complete inbound call log. The data is presented by the program with graphs, averages and resources that allow you to draw conclusions about what is happening. In fact, statistics go beyond numbers to become a didactic and explanatory element.

The data allow to accommodate the management of each agent and also at the group level. Verifying patterns by hours and days is very useful for creating strategies. Undoubtedly, there is a lot of information and conclusions that can be drawn by studying these numbers.

Usefulness of inbound call statistics

As stated above, virtual PBX call center statistics allow you to improve productivity. To this end, both the individual data of the call takers and the department as a whole can be analyzed. It is important to understand that this module also applies to telemarketing offices and outbound calls.

From this data, call duration and quality standards can be set. This is indispensable for new companies and call center departments. Those who know little about telephone management will be able to draw advanced conclusions from inbound call statistics.

At the same time, the statistics can be used to generate strategies to improve service capacity. For example, a greater number of operators could be available on the line during peak call times. It is also possible to determine the number of agents that each department should have. This is an important resource for new and experienced contact centers.

The PBX and its statistics module is not only for call centers.

Many entrepreneurs believe that the virtual PBX is a program exclusively for call centers. To tell the truth, this software is useful for any business if it is understood that any sale is a communicational process. A digital store, a store with delivery, in all of them interaction can and must be managed.

Thanks to the statistics of incoming calls, the owner of an online store can check if his manager is doing the job properly. It can be two people or even one and this module will yield very interesting data. Using a Smartphone or WhatsApp alone does not allow to know how communication happens.

It is not the same to assume which are the hours of greatest sales or calls, than to see it graphed. Having an individual virtual switchboard service is very cheap nowadays and allows the entrepreneur to know many things about his own business. In short, this call center software is also useful for all types of business initiatives, regardless of their type or size.

Neotel offers practical and comprehensive statistics

Neotel’s statistics module is didactic, practical and easy to understand. The idea of this system is to provide both the operators and the call center supervisor with relevant data to improve customer service. Everything is broken down and graphed in a user-friendly interface.

All calls are verified and logged while the status of the waiting queue is checked. The information can be viewed in real time and also in logs. The statistics module in conjunction with the monitoring tasks, allows to increase the quality of the telephone communication. The result will be happy customers, more sales options and a better corporate image.