Until the first decade of the 21st century, customer service was characterized by telephone conversations. Today’s customer service management is based on automation. Technological progress has led companies to offer tools so that their public can perform self-management tasks. To this end, the IVR has been a key tool that has been given little credit.
Every business relationship is an exchange, and in the case of services the issue is always complicated. A sale implies a faster interaction between the parties, but banks, telephone services, health care and the like imply a more permanent association. It is precisely interactive voice response systems that have facilitated this relationship between the company and its customers.
IVR: interactive voice response
Interactive voice response (IVR) is the voice we hear when we call customer service. This operator leads users through different options and asks questions to the customer to advance the management in an automated way. To make this possible, a system is designed with questions, channels and options through which customers try to find the right solution for their problem.
The system compiles the information provided by the user that is useful to speed up the service. The objective of this module is to be able to route the management from the moment a person calls. In this way, customers feel attended to even before a call center operator.
One of the problems of call center service is the disorderly flow of calls. This is basically about people who call and enter through channels or departments that have nothing to do with their management. Precisely the IVR is an essential tool to prevent this from happening.
When you hear how an IVR works, you might think that its installation is complicated. The truth is that this is an autonomous module, which does not require complicated software nor does it generate compatibility problems. The company simply has to hire a company expert in this technology and will not even have to change its call center software.
The IVR is a module is a menu that is presented to the customer in an interactive way. Of course, the most innovative versions guarantee a more complete interaction that gathers information from the user so that the operator can get ahead in his work. From this point of view, this system streamlines the service, allowing faster responses and better management times.
There are companies such as Neotel that offer this service in addition to their innovative virtual pbx. The important thing is to know how to adapt the parliaments to the work and service departments that each company has. Of course, the good communications companies that provide this module guide the contracting party in the preparation of the messages. The objective is to achieve a fresh, accurate, easy to understand and friendly first interaction.