When we refer to SMEs in Spain we know that we are talking about a high percentage of companies that make up the sector. If we had to highlight a big enemy for SMEs surely the big companies come to be the main enemy of these. When it comes to a SME to stand out about the customers and also the competition it is necessary for this small and medium company to convey image and professionalism and how to impress their customers. And this is where the Virtual PBX comes in. Below we show you what are the benefits of the virtual PBX that SMEs are already using today to reach their customers above the competition:
- Option menu
- Standby music
- Welcome message
If we use the menu of options we have to be aware of attending to the client in the most direct way possible, and that the client is going to be transferred to the first with the person indicated for his case.
Using the options menu, the person (client) waits less time and talks to the person directly responsible, which makes the user experience the most optimal. Besides that not only the customer wins, since for the agents that take calls the day is more productive and with the minimum loss of time possible.
As for the music of waiting the main thing here is that with the music that we are going to choose we can transmit a concrete image of our company, whatever it is that interests us. We try to calm and reassure the customer who is on the other side of the line during the wait.
It is proven that the feeling of waiting is less when the customer hears a certain music than if he does not listen. Usually, a customer who is kept on hold during a call, if he is kept listening to some music that is appropriate, when it is possible to attend the customer this will be calmer.
On the other hand, the welcome message is fundamental because it will be the first impression and image (hearing) that customers will perceive about our company. Any message does not serve us. An incorrect welcome message may mean that our client is going to hang up the phone with the existing risk that this may entail.
It is important to think of the welcome message we want for our company. To show professionalism and quality the welcome message has to be agreed.
Hiring a virtual switchboard we work so that the image that the client takes of our company is the best possible. Making use of the welcome message, the music waiting and the menu options are already giving an image of professionalism to the client and our competition.
Make use of a virtual switchboard if you want to see your sales increased
For most customers, when they call a company, if they find these characteristics that we discussed earlier (welcome message, music waiting, options menu), associate our company to a large company directly. Perhaps we are contacting a small business, however these little details mark big differences in the minds of customers.
Options menu, music waiting and welcome message … Improve the image your customers have about your company
Improving our image as a company is easy if you know how.
The fastest way to improve our image vis-à-vis the user is by hiring a virtual PBX.
If our means of communication with customers is via telephone, it is necessary to learn how to make the most of it.
This is a very studied marketing technique: we change and improve the image that customers have about our company and us to increase sales.
Improve the marketing of your company: contract the Virtual Center
We improved our image, and saved on costs. They are all advantages!