The most innovative companies incorporate customer self-management as part of their operation. For those who are wondering what an ivr is, it is the voice system that is usually heard when calling some call centers. That operator who asks for information such as ID number, or who indicates options to dial is a tool that allows the customer to resolve their concerns and problems.
To define ivr is to talk about progress and innovation, and this tool offers increasingly better applications. Interactive voice response systems are becoming more and more open and allow better functions to be performed. In fact, they have gone from guiding the customer through the contact center menus to a more complete interaction. Everything will depend on how up-to-date the system is, but above all, on how the company knows how to take advantage of it.
What is ivr in telephony? Simplified interaction
The magic of ivr is that it allows the customer to be served without the need for a single operator. Some requests and inconveniences can be solved from the system itself. That is why this module is associated with self-management, especially in the field of service companies. Banks, insurance brokers and cable TV companies often implement it to make things easier.
Doing a credit card password change is that kind of thing that some ivr’s allow. The result of their implementation is the resolution of a myriad of problems in an automated way. In this way, a company’s operators concentrate on problems that require more personalized attention. It sounds simple, but the truth is that it generates solutions for both companies and their customers.
Now, perhaps the more appropriate question is, what is ivr today? The answer is that it is a very versatile tool that can be used even in telemarketing. This is probably a facet of ivr that is known in very few companies. Interactive voice response systems are automated tools whose scope and function depends on how it is used.
ivr creative work
One of the most profitable tasks that we can perform automatically with ivr is polling. This system can be used to ask questions about products and marketing. It is also possible to know the demographic and age composition of the customers. This is essential to be able to create a business strategy and services tailored to the most interested parties.
There are also systems with outbound ivr with which automated messages can be made. The same robot call offered by companies such as Neotel in its virtual pbx has to do with this type of module. Those companies that have this type of system can automate an endless number of notifications. In this way, operators can concentrate on resolving problems through incoming calls.
Perhaps the most innovative function is to motivate new purchases and even conduct contests with the ivr. For this purpose, this system is combined with the module for sending mass SMS messages. Messages for a new service can be sent and customers can be asked to call a number for activation. Likewise, surveys can be conducted by dialing and offering the user to participate in a contest. Undoubtedly, automation and self-management pay dividends.