It is clear that email marketing is one of the most used advertising resources today. As is well known, more than 3930 million people use email. In addition, 64% of those who trust a brand or company will simply open it.
Email marketing is a strategy that beyond the final purchase results, is always beneficial. The best thing is that it costs practically nothing and can be done without bothering customers or potential users. It is about proposals, offers and information that, finally, stays in the inboxes reminding the customer that your company exists.
However, this does not imply that a company should rely on email as the only advertising medium. There are other methods and tools that can be used to expand the entrepreneur’s range of action. One of them is call center software, which contains multiple useful functions for marketing.
What is call center software?
Call center software is a business communication manager. Previously, it was only responsible for managing the company’s outgoing and incoming telephone contacts. Many large companies have similar programs in their contact centers and with these they can perform various tasks to improve the quality of service.
A call center software is what allows a call center operator to transfer calls, put them on hold and so on. These are its basic tasks and are aimed at improving the customer experience in the middle of a call. At the coordination level, this type of program allows recording and monitoring contacts to verify the quality of service.
Now, this is what traditional programs installed in customer service departments used to do. What today’s call center software does goes far beyond phone calls. Applications such as Neotel’s open up a number of avenues for both marketing and customer service to the entrepreneur. Below, you’ll see some of the most useful modules in these programs.
Send bulk SMS: Reaching the customer’s Smartphone.
As with emailing, SMS marketing is all about sending advertising text messages. Statistics show that this can be a powerful medium. According to some consulting firms, 80% of Internet users have a smartphone and 45% of purchase inquiries start on these devices.
The best thing about SMS is that it appears in mobile notifications and is confused with others coming from social networks. In fact, today’s call center software offers a module that allows you to compose text messages and send them en masse.
This function allows us to create the advertising message, configure the sending to a list of customers and the system sends them. This automated function is an excellent way to take advantage of any company’s database. In this way, you can notify an offer, a new product, or motivate the customer to enter through a link that redirects to your website.
Why is it important to maintain a customer service hotline?
Nowadays, metrics are everything in marketing. In fact, the rise of social networks has made us aware of the value of statistics. The problem is that not all customers buy online or through apps. There are still many potential customers who do not fully trust the Internet.
In addition, telephone customer service is internalized and well regarded by users. According to some consulting firms, 69% of customers say that they can resolve their concerns and questions over the phone. 79% want to contact their customers over the phone. Seventy-nine percent want to contact their companies by calling the call center and not by other means.
Social media metrics are great, but they don’t tell the whole story. The good thing about having a call center software is that we can access new metrics. Having a hotline means opening another channel for purchases that is very attractive for many people. Likewise, it will be feasible to get to know customers better and obtain data such as phone number, email, among others.
The «click to call me back» button
The innovative virtual PBX goes far beyond phone calls. One of the modules that allows to reconcile the web page with the telephone communication is the so-called «click to call me back».
Click to call me back is a button that is added to the company’s website. When the user presses it, a box appears where he can leave his number so that a company operator can call him back. In this way, companies open up another means of online communication.
This module is very interesting because it breaks the usual barrier between the web page and the user. Many sites are very well organized, but do not have fast ways to communicate with the user. The important thing is for the entrepreneur to offer the relevant attention to Internet users who express their intention to communicate in this way.
How to obtain customer emails through call center software?
All of the above indicates that call center software is useful for collecting customer and user data. In fact, one of the data that can be obtained thanks to this tool is the emails of those interested in our products. This can be achieved through several of the tools mentioned above.
For example, by using the module for sending bulk SMS, you can invite the customer to provide us with his e-mail address. The implementation of a CRM allows us to create a database with emails of our clientele. All these tools can be contracted with a company that offers a virtual switchboard service.
The call center software simplifies the advertising work through various tools and ways. Nowadays, it is very simple and cheap to obtain this type of services. Entrepreneurs can put together packages tailored to their needs, budgets and strategy. The best thing is that everything can be managed from a smartphone and it works very well. The only thing needed to operate this type of system is an internet connection. Undoubtedly, a tool to consider if we want to promote a venture.
Contratar línea 900 es ventajoso para la mediana y gran empresa
Algunos bancos, clínicas, industrias y aseguradoras tienen líneas gratuitas para la atención del público. Esto tiene su razón de ser y es que contratar línea 900 puede generar beneficios comerciales y publicitarios. Otro aspecto que mejora a partir de su contratación es la forma en la cual los clientes ven a la empresa.
Las líneas 900 forman parte de los números de red inteligente. Estos se diferencian del resto por tener tarifas especiales fijadas en función de las actividades y funciones de aquellos que los contratan. La línea 900 se caracteriza por ser gratuita para el usuario que realiza la llamada hacia uno de sus números telefónicos.
¿Qué ganan las empresas al contratar línea 900?
Muchos se preguntarán qué conduce a una empresa a asumir los costes de las llamadas entrantes. A decir verdad, contratar una línea 900 es más que un gasto, una inversión. Las compañías que contratan líneas de atención gratuitas aseguran una mayor comunicación con sus clientes.
Pero su atractivo va mucho más allá de entender que cuando llamamos a una línea 900 es gratis. Hoy en día se sabe que las empresas con este tipo de números tienen mejor imagen empresarial y son más recordadas. El uso de este prefijo y su repetición en publicidades permite que incluso personas que no son clientes los memoricen.
Contratar línea 900 también permite integrar todas las llamadas entrantes a partir de un solo número. Todo el sistema se integra a través del software call center, a partir del cual se gestiona y cuantifica la comunicación. Lo mejor es que poco importa si el cliente llama desde otra región o país. Esto último también favorece la imagen de la compañía y la hace ver como una entidad bastante receptiva.
¿Cómo contratar una línea 900?
Si te preguntas cómo contratar línea 900 la respuesta es muy sencilla. Empresas como Neotel ofrecen este servicio a un coste bastante bajo. Por supuesto, es importante analizar las tarifas que establece cada empresa a la hora de realizar la contratación.
En Neotel, la contratación base del servicio cuesta apenas 5€ y a partir de aquí se establecen costes por minuto de llamada. Las tarifas pagadas por el contratante son muy competitivas y están orientadas a la rentabilidad de las empresas.
Contratar una línea 900 no requiere de inversiones adicionales en instalaciones o equipamiento. Todo se gestiona a partir de la centralita virtual o software, con los equipos que cuenta habitualmente el cliente. La empresa telefónica se encarga del resto.
¿Quiénes pueden contratar línea 900?
Cualquier empresa o autónomo puede solicitar una línea 900 para atender sus usuarios. Por supuesto, suele ser una solución mucho más óptima para compañías medianas y grandes. Esto es porque su volumen de ingresos hace muy rentable la contratación de este tipo de servicios. Esta es una inversión que traerá nuevos clientes y ampliará las oportunidades de captar mejores ingresos. Sin duda alguna, un servicio que debe ser considerado por los emprendedores en expansión.
Data center products: Shared or dedicated server?
The most cost-effective for businesses today are virtual servers. However, entrepreneurs still have one last dilemma to solve when it comes to contracting storage services. The key question is which data center product is right for you: shared or dedicated server?
If you are still wondering what a server is, it is basically computers for data storage. All this is important when working with an online store or if you are setting up an information bank. Now, if it is a matter of choice, both shared and dedicated servers are efficient. Everything will depend on what they are going to be used for.
The shared server: A good start
When talking about data center products, it is impossible to forget the effectiveness of the dedicated server. However, it should also be taken into account that its hiring is usually a little higher in terms of price. To tell the truth, not all businesses need this type of virtual storage.
For example, start-up companies can rely on a shared server first. If the website or online store is not very large or complex, it can also work well with this type of server. Even a small call center service can operate this way.
The shared server can offer enough storage space at a reasonable cost and without the need to set up a datacenter. Of course, there are companies that, due to their volume of work or type of service, require dedicated storage. As the name implies, this format involves the use of the computer and all the space by a single company or contracting person.
Who needs a dedicated server?
Virtually any company with a massive volume of attention, sales or users requires a dedicated server. Stores with a large stock of products or with complex and heavy web pages should also contract this type of storage. This option is the most optimal among today’s data center products.
Dedicated cloud software allows everything to be stored in the cloud and this is how Neotel offers its virtual PBX. This type of service guarantees space, high performance and data security, a very important issue nowadays. The value of the dedicated server is perfectly profitable for a high-volume business.
The data center products to choose will depend on the business activity developed, the volume of work and the characteristics of the website. Neotel offers different plans oriented to the different needs of each client.
Neotel’s data center products
In addition to its call center software, Neotel offers storage services at very low costs. Linux virtual machine storage can start at a base price of 10 euros, for small websites. The transfer rate is unlimited and backups are offered at low cost.
A dedicated server is also available at a cost of 280 euros with everything you need for any type of business activity. Maintenance is provided by Neotel, as well as the repair of possible failures. The customer simply relies on the service, without having to set up an expensive data center.
Productos data center: ¿Servidor compartido o dedicado?
Lo más rentable para los negocios de la actualidad son los servidores virtuales. No obstante, los emprendedores aún tienen un último dilema que resolver a la hora de contratar el servicio de almacenamiento. La pregunta clave es cuáles productos de data center convienen: ¿El servidor compartido o el dedicado?
Si aún te preguntas qué es un servidor, se trata básicamente de ordenadores para almacenamiento de datos. Todo esto es importante cuando se trabaja con una tienda virtual o si se establece un banco de información. Ahora bien, si de elegir se trata, Tanto los servidores compartidos como los dedicados son rendidores. Todo dependerá de para que van a ser usados.
El servidor compartido: Un buen comienzo
Al hablar de productos de data center es imposible olvidar la efectividad del servidor dedicado. No obstante, también se debe tener en cuenta que su contratación suele ser un poco más elevada en cuanto a precio. A decir verdad, no todos los negocios necesitan este tipo de almacenamiento virtual.
Por ejemplo, los emprendimientos que están en fase inicial pueden contar primero con un servidor compartido. Si la página web o tienda virtual no es muy grande o compleja, también puede funcionar correctamente con este tipo de servidor. Incluso un pequeño servicio de call center puede operar de esta manera.
El servidor compartido puede ofrecer suficiente espacio de almacenamiento a un costo razonable y sin necesidad de montar un datacenter. Por supuesto, hay empresas que por su volumen de trabajo o tipo de servicio requieren de un almacenamiento dedicado. Como su nombre lo indica, este formato implica el uso del ordenador y de todo el espacio por parte de una sola compañía o persona contratante.
¿Quiénes necesitan un servidor dedicado?
Prácticamente cualquier empresa con un volumen masivo de atención, ventas o usuarios requiere de un servidor dedicado. Tiendas con un stock de productos amplio o con páginas web complejas y pesadas también deben contratar este tipo de almacenamiento. Esta opción es la más óptima entre los productos de data center de la actualidad.
El software cloud dedicado permite almacenar todo en la nube y así es como Neotel ofrece su centralita virtual. Este tipo de servicio garantiza espacio, alto rendimiento y seguridad de datos, un asunto muy importante en la actualidad. El valor del servidor dedicado es perfectamente rentable para un emprendimiento con alto volumen de ventas.
Los productos data center a elegir dependerán de la actividad comercial desarrollada, del volumen de trabajo y las características de la página web. En Neotel, se ofrecen distintos planes orientados a las diversas necesidades de cada cliente.
Los productos data center de Neotel
Además de su software call center, en Neotel ofrecemos servicios de almacenamiento a costos muy bajos. El almacenamiento en máquinas virtuales Linux puede comenzar en un precio base de 10 euros, para pequeñas páginas web. La tasa de transferencia es ilimitada y se ofrecen copias de seguridad a bajo coste.
También está a disposición el servidor dedicado con un coste de 280 euros con todo lo necesario para cualquier tipo de actividad empresarial. El mantenimiento corre a cargo de Neotel, así como la reparación de posibles fallas. El cliente simplemente cuenta con el servicio, sin tener que montar un costoso centro de datos.
Sending mass sms to cell phones as a marketing strategy
The use of text messaging as a marketing medium is making waves. Projections indicate that this technology is effective in reaching more customers. Sending mass SMS to cell phones is positioning itself as the perfect strategy for sales and user loyalty.
The use of text messages is paying good dividends in times of email marketing. The popularity of the Smartphone among users allows this format to remain in use. Its immediacy and simplicity are advantageous attributes to develop advertising techniques. Companies with an SMS sending platform have a great advantage over their competitors.
SMS marketing: an old concept with new strategies
The impact of text messages in advertising has generated a new trend: SMS marketing. Numerous researches made by consulting firms confirm the effectiveness of this resource for advertising. Sending bulk SMS allows reaching customers and users for many reasons.
Today it is known that the opening and retention rates of SMS advertisements are around 98%. In addition, the message is read quickly by users, just three minutes after being sent. Another important fact is that this medium guarantees a significant percentage of visits to the company’s website. This is guaranteed by the placement of links that lead to these sites.
It is worth noting that smartphone use is central to consumers’ purchasing decisions. According to several consulting firms, more than 55% of purchases are made after the buyer used their cell phone to research or finalize their decision. That is why bulk SMS for companies is a marketing advantage.
Send bulk SMS to cell phones with Neotel
Neotel offers an advanced module for sending bulk SMS. The system works in an automated way with the customer data that the company has. Simply write the text message and send it to the selected phone numbers.
Through this module you can send bulk SMS to cell phones with embedded links. In this way, the customer can be taken to the web page or any other desired site. In addition, the system allows to have a control of the SMS that have been sent. Likewise, this complement to the virtual PBX also generates communication analysis statistics.
Sending mass SMS to cell phones and knowing the results of the campaigns is possible thanks to this advanced module. Companies can acquire this automated system and incorporate it into third-party call center software. It is not necessary to contract the entire Neotel service to have this innovative application. The integration is seamless.
Entering the world of sms marketing to boost your business opportunities is now possible. Undoubtedly, it is an excellent alternative to reach the user. Today’s call center software goes far beyond telephone management.
Enviar sms masivo a móviles como estrategia de marketing
El uso de la mensajería de texto como medio para el marketing está dando de qué hablar. Las proyecciones indican que esta tecnología es eficaz para llegar a más clientes. Enviar sms masivo a móviles se está posicionando como la estrategia perfecta para la venta y fidelización de los usuarios.
El uso del mensaje de texto está dejando buenos dividendos en tiempos de email marketing. La vigencia del Smartphone entre los usuarios permite que este formato se mantenga en uso. Su inmediatez y sencillez son atributos ventajosos para desarrollar técnicas publicitarias. Las empresas que cuentan plataforma de envío de sms desarrollan una gran ventaja frente a sus competidores.
SMS marketing: un viejo concepto con nuevas estrategias
El impacto de los mensajes de texto en la publicidad ha generado una nueva tendencia: el SMS marketing. Numerosas investigaciones hechas por consultoras confirman la efectividad de este recurso para la publicidad. Enviar sms masivo permite llegar a clientes y usuarios por muchas razones.
Hoy en día se sabe que los porcentajes de apertura y retención de publicidades por SMS rondan el 98%. Además, el mensaje es leído rápidamente por los usuarios, a tan solo tres minutos después del envío. Otro dato importante es que este medio garantiza un porcentaje importante de visitas a la página web empresarial. Esto se garantiza con la colocación de enlaces que conducen a estos sitios.
Cabe destacar que el uso de smartphone es central en las decisiones de compra de los consumidores. Según varias consultoras, más del 55% de las compras se realizan luego de que el comprador utilizara su teléfono móvil para investigar o concretar su decisión. Es por eso que los SMS masivos para empresas son una ventaja a nivel de marketing.
Enviar SMS masivo a móviles con Neotel
Neotel ofrece un módulo avanzado para el envío de SMS masivo. El sistema trabaja de forma automatizada con los datos de clientes que tiene la empresa. Simplemente se escribe el mensaje de texto y se manda a los números telefónicos seleccionados.
A través de este módulo enviar sms masivo a móviles con enlaces incorporados. De esta manera, se puede conducir al cliente a la página web o cualquier otro sitio que se desee. Además, el sistema permite tener un control de los SMS que han sido enviados. De igual manera, este complemento de la centralita virtual también genera estadísticas de análisis de comunicaciones.
Enviar sms masivos a móviles y conocer los resultados de las campañas es posible gracias a este módulo avanzado. Las empresas pueden adquirir este sistema automatizado e incorporarlo a software call center de terceros. No es necesario contratar todo el servicio de Neotel para contar con este aplicativo innovador. La integración se realiza sin mayores inconvenientes.
Introducirse al mundo del sms marketing para potenciar las oportunidades de tu negocio ahora es posible. Sin duda alguna, se trata de una excelente alternativa para llegar al usuario. El software call center de hoy va mucho más allá de la gestión telefónica.
Personalize the ivr with a professional voice-over service
A company’s call center is a fundamental part of its advertising image. When a customer calls, he/she is met with sounds, messages and voices that eventually identify the company. Firms that manage to turn these elements into a brand usually resort to a professional voice-over service.
The IVR is the system that interacts with the customer when calling a company. This is the voice we all hear when we call a bank and ask for our ID. This automated module is the same one that leads the user through the options they have to channel their call. The fact is that this can be enhanced to build the company’s image.
The ivr as a brand element
The ivr is what all customers come in contact with when they call the call center. Many companies make sure to set it up well so that the customer can easily handle their requests and complaints. However, many times they forget to customize the voice over of this system.
It is important to note that ivr is an automated customer interaction system. In other words, its function is not only to indicate which numbers a user should press to communicate with each department. In fact, the nature of this system is to get in touch with the clientele.
The most prestigious companies customize their ivr by using a professional voice mail service. In this way, they make their interactive voice response system part of their branding and advertising efforts. In this way, the message can be much warmer, friendlier and have characteristics that the company wishes to project.
Professional voice-over services
One of the most effective strategies is to use an operator with a female voice. The aim is to project to the customer the willingness to be served with kindness, affection and companionship. The way in which the speech is configured is fundamental to generate a good impression on users.
Another important contribution of the professional voice-over service is that it allows recordings to be made in other languages. This is essential for companies all over the world. In every country there are always users who only speak languages other than the local one. The service is facilitated and the image projected by the company to the outside world is strengthened.
Professional voice-over services can become a differentiating element in the long run. It is important to personalize the voiceover voice of the ivr in order to make a difference with respect to the competition. Hence, this element of the call center software can be understood as an advertising tool.
Ivr and professional voice-over services
Neotel offers both the installation of the ivr and the professional voice-over service to customize it. Both services can complement the virtual PBX contract. Companies can also order these modules separately. The voices are 100% human and each phrase is recorded in detail to be heard as desired by the contracting company.
Personalizar el ivr con un servicio de locución profesional
El centro de atención telefónica de una empresa es parte fundamental de su imagen publicitaria. Cuando un cliente llama, se encuentra con sonidos, mensajes y voces que con el tiempo identifican a la compañía. Las firmas que logran convertir estos elementos en marca, suelen recurrir a un servicio de locución profesional.
El IVR es el sistema que al llamar a una compañía interactúa con el cliente. Esta es la voz que todos escuchamos cuando llamamos a un banco y nos solicita el DNI. Este módulo automatizado es el mismo que conduce al usuario por las opciones que tiene para canalizar su llamada. El hecho es que este puede ser mejorado para construir la imagen de la empresa.
El ivr como elemento de la marca
El ivr es aquello con lo que todos los clientes entran en contacto cuando llaman al call center. Muchas empresas se aseguran de configurarlo bien para que el cliente pueda gestionar con facilidad sus solicitudes y reclamos. No obstante, muchas veces se olvidan de personalizar la voz locutada de este sistema.
Es importante destacar que el ivr es un sistema automatizado de interacción con el cliente. Es decir, que su función no es solo indicar que números debe presionar un usuario para comunicarse con cada departamento. De hecho, la naturaleza de este sistema es entrar en contacto con la clientela.
Las empresas más prestigiosas personalizan su ivr utilizando un servicio de locución profesional. De esta manera, convierten su sistema de respuesta de voz interactiva en parte de su marca y su accionar publicitario. De esta manera, el mensaje puede ser mucho más cálido, amistoso y tener características que la empresa desee proyectar.
Servicio de locución profesional
Una de las estrategias más efectivas es utilizar una operadora con voz femenina. Lo que se busca es proyectar hacia el cliente la disposición a atender con amabilidad, afecto y compañía. La forma en que se configura el parlamento es fundamental para generar una buena impresión en los usuarios.
Otro aporte importante del servicio de locución profesional es que permite realizar grabaciones en otros idiomas. Esto es fundamental para las compañías de cualquier parte del mundo. En todos los países siempre hay usuarios que solo manejan idiomas distintos al local. La atención se facilita y la imagen que proyecta hacia afuera la empresa se fortalece.
El servicio de locución profesional puede convertirse a la larga en un elemento diferenciador. Es importante personalizar la voz locutada del ivr para marcar diferencia con respecto a la competencia. De allí que pueda entenderse este elemento del software call center como una herramienta publicitaria.
Ivr y servicio de locuciones profesionales
Neotel ofrece tanto la instalación del ivr como el servicio de locución profesional para personalizarlo. Ambos servicios pueden complementar la contratación de la centralita virtual. Las empresas también pueden solicitar estos módulos por separado. Las voces son 100% humanas y cada frase es grabada a detalle para que se escuche como lo desea la empresa contratante.
Mobile rates: the advantage of no permanence
The offer of mobile rates is quite wide and that makes it much more difficult to make a decision. Some plans are expensive and others are very cheap, but most of them are related. In many cases, the difference must be established by cents.
That is why to get the best phone plans it is essential to analyze much more than just the rates. One of the fundamental aspects to obtain a profitable agreement is to consider the permanence. This is related to the contract conditions of each telephone company.
Mobile tariffs without permanence are better
Many telephone companies plan contractual stipulations that are convenient for them. One such condition used by a few traditional companies is that of permanence. This obliges the customer to remain for a period of time with the telephone company, once they sign up for a plan.
The permanence usually has different lengths of time. Some companies only stipulate it for about three months, which is usually the minimum time. However, in other cases the customer is obliged to maintain the service and payments with the company for six months or even a year.
The permanence is usually signed even before starting to enjoy the telephone and data service. The problem comes when the customer starts using his plan and notices service failures. There is also the case of companies that raise the cost of their plans without even warning. In these cases, the contracting party must hold out until the stipulation that obliges him to remain in the plan expires.
At Neotel we work without permanence
The problem with many mobile tariffs with permanence is that they can be abusive and even misleading. In case the customer wants to be released from the service, he must pay some kind of penalty. At Neotel we are confident in the quality of our service and protect the customer’s freedom of choice.
In addition to having cheap mobile tariffs, all of them can be contracted without any permanence stipulation. In this way, the customer can cancel the service whenever he/she wants without any kind of penalty. Likewise, it is feasible for the business contracting party to eliminate some numbers if they wish to reduce their expenses when acquiring the call center software.
The best mobile rates are economical, of high quality and allow the customer to decide on their contracting. In this way, even a person with a small business can enjoy the benefits of the virtual PBX. The goal is to make customers feel comfortable and adapt their budget comfortably.
Unlimited calls
Another important factor when purchasing mobile tariffs is to choose those that allow unlimited plans. There are offers on the market that seem very profitable, but limit the minutes for telephone communication.
In conclusion, it is essential to verify each proposal on the market. To tell the truth, analyzing only the cost does not allow the customer to find the best service. Every aspect of mobile tariff contracts can have an impact on the user’s experience, which is why it is necessary to read even the small print.
Tarifas móviles: la ventaja de la no permanencia
La oferta de tarifas móviles es bastante amplia y eso hace mucho más difícil tomar una decisión. Algunos planes son costosos y otros muy baratos, pero la mayoría guarda cierta relación. En muchos casos, la diferencia debe establecerse por céntimos.
Es por eso que para conseguir los mejores planes telefónicos es fundamental analizar mucho más que las tarifas. Uno de los aspectos fundamentales para obtener un acuerdo provechoso es considerar la permanencia. Esto está relacionado a las condiciones del contrato de cada compañía telefónica.
Las tarifas móviles sin permanencia son mejores
Muchas empresas telefónicas planifican estipulaciones contractuales que les sean convenientes. Una de esas condiciones utilizadas por unas cuantas compañías tradicionales es la de la permanencia. Esta obliga al cliente a permanecer durante un periodo de tiempo con la empresa telefónica, una vez que contrata un plan.
La permanencia suele tener distintos lapsos de duración. Algunas empresas solo la estipulan durante unos tres meses, que suele ser el tiempo mínimo. Sin embargo, en otros casos el cliente es obligado a mantener el servicio y los pagos con la compañía durante seis meses o incluso un año.
La permanencia suele ser firmada incluso antes de comenzar a disfrutar del servicio telefónico y de datos. El problema llega cuando el cliente comienza a utilizar su plan y nota fallas en el servicio. También está el caso de compañías que elevan el coste de sus planes sin siquiera avisar. En estos casos, el contratante debe aguantar hasta que culmine la estipulación que le obliga a permanecer.
En Neotel trabajamos sin permanencia
El problema con muchas tarifas móviles con permanencia es que pueden ser abusivas y hasta engañosas. En caso de que el cliente quiera liberarse del servicio, debe pagar algún tipo de penalización. En Neotel confiamos en la calidad de nuestro servicio y protegemos la libertad del cliente para elegir.
Además de tener tarifas móvil baratas, todas pueden ser contratadas sin ninguna estipulación de permanencia. De esta manera, el cliente puede prescindir del servicio cuando quiera sin ningún tipo de penalización. De igual forma, es factible que el contratante empresarial elimine algunos números si así lo desea para reducir sus gastos cuando adquiere el software call center.
Las mejores tarifas móvil son económicas, de calidad y permiten al cliente decidir sobre su contratación. De esta manera, incluso una persona con un pequeño negocio puede gozar de las bondades de la centralita virtual. El objetivo es que los clientes se sientan cómodos y adapten su presupuesto de forma cómoda.
Llamadas ilimitadas
Otro factor importante al adquirir tarifas móviles es elegir aquellas que permitan planes ilimitados. En el mercado hay ofertas que parecen muy provechosas, pero limitan los minutos para la comunicación telefónica.
En conclusión, es fundamental verificar cada propuesta que existe en el mercado. A decir verdad, analizar solo el coste no permite al cliente encontrar el mejor servicio. Cada aspecto dentro de los contratos de tarifas móviles puede incidir en la experiencia del usuario y por ello es necesario leer hasta las letras pequeñas.
Call center software: A marketing tool
It is clear that email marketing is one of the most used advertising resources today. As is well known, more than 3930 million people use email. In addition, 64% of those who trust a brand or company will simply open it.
Email marketing is a strategy that beyond the final purchase results, is always beneficial. The best thing is that it costs practically nothing and can be done without bothering customers or potential users. It is about proposals, offers and information that, finally, stays in the inboxes reminding the customer that your company exists.
However, this does not imply that a company should rely on email as the only advertising medium. There are other methods and tools that can be used to expand the entrepreneur’s range of action. One of them is call center software, which contains multiple useful functions for marketing.
What is call center software?
Call center software is a business communication manager. Previously, it was only responsible for managing the company’s outgoing and incoming telephone contacts. Many large companies have similar programs in their contact centers and with these they can perform various tasks to improve the quality of service.
A call center software is what allows a call center operator to transfer calls, put them on hold and so on. These are its basic tasks and are aimed at improving the customer experience in the middle of a call. At the coordination level, this type of program allows recording and monitoring contacts to verify the quality of service.
Now, this is what traditional programs installed in customer service departments used to do. What today’s call center software does goes far beyond phone calls. Applications such as Neotel’s open up a number of avenues for both marketing and customer service to the entrepreneur. Below, you’ll see some of the most useful modules in these programs.
Send bulk SMS: Reaching the customer’s Smartphone.
As with emailing, SMS marketing is all about sending advertising text messages. Statistics show that this can be a powerful medium. According to some consulting firms, 80% of Internet users have a smartphone and 45% of purchase inquiries start on these devices.
The best thing about SMS is that it appears in mobile notifications and is confused with others coming from social networks. In fact, today’s call center software offers a module that allows you to compose text messages and send them en masse.
This function allows us to create the advertising message, configure the sending to a list of customers and the system sends them. This automated function is an excellent way to take advantage of any company’s database. In this way, you can notify an offer, a new product, or motivate the customer to enter through a link that redirects to your website.
Why is it important to maintain a customer service hotline?
Nowadays, metrics are everything in marketing. In fact, the rise of social networks has made us aware of the value of statistics. The problem is that not all customers buy online or through apps. There are still many potential customers who do not fully trust the Internet.
In addition, telephone customer service is internalized and well regarded by users. According to some consulting firms, 69% of customers say that they can resolve their concerns and questions over the phone. 79% want to contact their customers over the phone. Seventy-nine percent want to contact their companies by calling the call center and not by other means.
Social media metrics are great, but they don’t tell the whole story. The good thing about having a call center software is that we can access new metrics. Having a hotline means opening another channel for purchases that is very attractive for many people. Likewise, it will be feasible to get to know customers better and obtain data such as phone number, email, among others.
The «click to call me back» button
The innovative virtual PBX goes far beyond phone calls. One of the modules that allows to reconcile the web page with the telephone communication is the so-called «click to call me back».
Click to call me back is a button that is added to the company’s website. When the user presses it, a box appears where he can leave his number so that a company operator can call him back. In this way, companies open up another means of online communication.
This module is very interesting because it breaks the usual barrier between the web page and the user. Many sites are very well organized, but do not have fast ways to communicate with the user. The important thing is for the entrepreneur to offer the relevant attention to Internet users who express their intention to communicate in this way.
How to obtain customer emails through call center software?
All of the above indicates that call center software is useful for collecting customer and user data. In fact, one of the data that can be obtained thanks to this tool is the emails of those interested in our products. This can be achieved through several of the tools mentioned above.
For example, by using the module for sending bulk SMS, you can invite the customer to provide us with his e-mail address. The implementation of a CRM allows us to create a database with emails of our clientele. All these tools can be contracted with a company that offers a virtual switchboard service.
The call center software simplifies the advertising work through various tools and ways. Nowadays, it is very simple and cheap to obtain this type of services. Entrepreneurs can put together packages tailored to their needs, budgets and strategy. The best thing is that everything can be managed from a smartphone and it works very well. The only thing needed to operate this type of system is an internet connection. Undoubtedly, a tool to consider if we want to promote a venture.