The virtual switchboard has evolved to offer companies and businesses innovative marketing tools. Today it is known that telephone contact with customers is still very much alive and has not been replaced by social networks. In this order of ideas, one of the most used callcenter tools nowadays is the robot call.
The use of the robot call is very common in the largest service companies worldwide. Perhaps it is in the medium and small companies where it is less known and used. However, there are a lot of applications that can be given to this technological module. Of course, the first thing to do is to know what this tool is all about.
Robot call: more than a telephone dialer
Dialers are systems that allow several calls to be made simultaneously. This is a resource generally used for commercial purposes. In their traditional version, they process lists of telephone numbers and launch calls which, when answered by customers, are handled by a company teleoperator.
Up to this point, the telephone dialer did not replace the work of the human telephone operator. In the end, they were the ones who necessarily had to dialogue and negotiate with the customer. This is not an obsolete technology, as many companies use intelligent telephone dialers such as predictive and progressive dialers.
However, telephone dialers have advanced to offer a more advanced technological solution. That is precisely what Robot call is, a call launcher that does not require human telephone agents to deliver a message to customers. It is an entirely automated advertising tool.
How does the robot call do its job?
The robot call is a call launcher with messages voiced by a “robotic” operator. That is to say, when answering the call, the customer will not hear a person, but a recorded message. Therefore, it should be understood as a fully automated application.
It could be said that the call robot is a call launcher in two parts. In this case, not only the list of telephone numbers to be called is programmed. In addition to this, the message to be conveyed by the call is also entered into the system.
After programming the list of telephone numbers and the message to be transmitted, the calls are launched simultaneously. When customers answer, they basically listen to an operator who repeats the message that was written and programmed in the robot call. In this way, an advertising message can be delivered without the need to use telephone agents.
The great thing about the robot call is that it can be used for many types of advertising messages. Companies can set many objectives around this ideal tool for telemarketing.
Use the robo call to inform about new plans and offers.
The robot call is understood as an excellent way to inform and build loyalty. If the company or business has a new product or service, an excellent way to announce it is through voice calls. In this way, the clientele can know that there is a new plan that could favor him or her, be cheaper or more convenient for him or her.
Above all, in the case of offers, the robot call is usually very effective and generates interaction. Discounts and gifts are not only well received and capture the interest of users. In addition to that, this type of message can mobilize them to the company’s website. In fact, in these cases it is recommended to end the message with a phrase such as “see more on our website”.
Informing offers through the robot call has the advantage of predisposing the customer to attend this type of calls. From then on, many customers will be more open to receive this type of business messages to get information and look for offers that are convenient for them.
An excellent way to inform about billing
One of the problems that some service companies have is informing their customers about their billing. Nowadays there are self-management systems available on the Internet. However, it is always a good strategy to remind customers about their debt and cut-off date.
The robot call is a very useful tool to remind customers about their service billing. In fact, it can be much more effective to listen to this than to check it on the computer. Users tend to remember more accurately both the amounts and the billing dates.
Many cell phone companies, banks and insurance brokers use this method. This is because they know that it is an ideal strategy to avoid payment delays and outages that complicate the company-user relationship. Doing this work is important to avoid a bad impression of the customer and allows companies to keep in touch.
Robot calls are perfect for building customer loyalty
Not all advertising messages are aimed at selling or collecting payment. In fact, companies must also communicate empathetically with customers and potential users. For this, the robot call can be a viable alternative.
For example, Christmas messages and special day greetings are an excellent way to build customer loyalty. If it is a service company, it is also feasible to celebrate the anniversary of the user’s stay with the company. Caution messages can also be sent during the vacations.
There are many loyalty messages that companies can use to keep in touch with customers. These are more important than they seem, being key in creating an emotional connection with the company and its products.
Can businesses use the robot call?
Experience shows that the companies that make the most use of the robo-call are those that offer services and not products. This is because this telephone dialer is very useful for mass communications. However, even a retailer or a virtual store can take advantage of this module of the virtual switchboard.
For example, a virtual store can use the robot call to notify its most trusted customers about the arrival of new merchandise. It can also inform about a new offer, promotion and also send loyalty messages.
Similarly, it is feasible to use the robot call to invite customers to a special event. If, for example, a shopping fair or exhibition is held, this is a good way to promote the activity to encourage attendance. It all depends on the creativity of the business owner or marketing manager.
Advantages of the robot call
The robot call has several advantages when compared to other similar telemarketing systems, such as the telephone dialer. Of course, each of the callcenter tools has its own function, and all of them are good for something. However, it is important to mention the good things that this particular module has:
Greater control of the advertising message: when a telemarketer makes a sale or offers a promotion, many factors can come into play. In addition, there are people who develop selling skills and others who do not. With the robot call, the advertising message is designed and programmed in advance.
Everything is automated: This call launcher is ideal to perform tasks without employing telephone operators. This is because the robot call is fully automated. Its operation only requires the elaboration of the message and the programming of the telemarketing campaign.
It is a mass telemarketing module: Telemarketing campaigns with human operators are limited. They depend on the number of agents available and usually require more time covering a small number of customers. In contrast, the robot call can reach many people quickly and simultaneously.
It is less annoying: Many customers perceive calls with recorded voiceovers as less annoying. This is because their informative message is usually short and precise. This is an advantage compared to telemarketing calls.
Neotel has the cheapest and newest virtual pbx
The robot call is one of the additional modules offered by Neotel’s virtual switchboard. Our system is state-of-the-art, easy to understand and with an intuitive interface. Anyone can program messages to be broadcast by voice call.
The message can be written or recorded and then simply broadcast through simultaneous calls. Neotel offers different cost packages for the use of the robot call. This is intended so that every company can enjoy this automated system, depending on their budget. For example, a small company can opt for the 10-channel plan for as little as 25 euros per month.
Robot call is just one of the callcenter tools that Neotel offers to amplify business communication. Our program offers a series of technological solutions for customer service and telemarketing. We have the cheapest and most innovative virtual switchboard on the market.