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If we take into account the strategic point of view of the crm we can see the success factors involved in its use
- Customer orientation factors: Place it at the heart of all company activities.
- Technological factors: crm systems allow companies greater control over general information.
The real success for a company lies in truly knowing the customer.
- What consumption habits do you have?
- How did you get here?
- How do you communicate?
- How is the customer informed?
- What does the client want?
- Who’s the client?