There is a lot of talk about the return of the call center to the corporate arena. In reality, the best companies have never stopped having customer service departments. What is regaining importance is the figure of the virtual switchboard. After the Internet and social network fever, which seemed to be enough to sell, the usefulness of call centers to increase revenue has been confirmed.
Since 2019, companies have resumed investing in virtual PBX services. However, it was during 2020 that the demand for these tools skyrocketed to unsuspected levels. So much so, that opinion polls conducted with executives indicate that within companies call center software is understood as a necessity. This would be so even in those places where there is no formal customer service office. Why? Basically, they help to increase sales.
How can a telephone switchboard help you sell?
First of all, it is important to know that the virtual PBX for companies is a program that allows unifying all the communications of a company through IP telephony. In other words, with this software, business calls are now supported by an Internet connection. But, in addition, this software also provides a series of very useful and professional communication applications for customer service and, of course, sales.
The fact is that most of the add-ons offered by the virtual switchboard for companies allow to increase sales. Applications such as the platform for sending bulk SMS, or the robot call allow you to present offers to customers quickly and easily. Some are even adapted to new realities, such as, for example, web pages. To be more precise, we could say that today’s virtual PBXs are marketing software, or at least the best of them are.
In addition to this, they also have applications that are ideal for telemarketing. For example, the Neotel PBX offers call launchers, which facilitate the functions of outgoing call offices. This is useful for selling, for charging or for offering offers to individual customers, a resource widely used nowadays to encourage consumption.
Getting to know some virtual PBX applications useful for sales
Almost all the add-ons that the virtual PBX has for companies have the objective of selling. Here are some examples:
- CRM: This implementation is much like any company’s database, only interactive. The objective of this interactivity is that workers from different departments can promote new sales, or escalate higher value services to certain customers who may have this need.
Bulk SMS platform: Not all telemarketing consists of making calls to customers to position products or services. There are also other much more effective mechanisms such as text messaging. This is widely used by service companies, but can be adapted to any type of business.
Click to call me back: This is a button that is placed on the company’s website and allows the company to communicate with customers who want information. Its incorporation provides a huge advantage over so many business sites that do not have good communication channels with their potential users. Neotel’s virtual switchboard service offers this plugin as a complement.
Videoconferencing application: Nowadays telemarketing is becoming more oriented towards video calls, both individual and group. Of course, it is not the same to make this type of communication with free applications, than to have a professional application only for the company. This is also useful for those who offer teaching services, therapies or similar practices.
What is the best virtual PBX?
The best virtual PBX is one that has proven functionality and offers a variety of solutions for customer communication. There are many programs of this type, but few that are well oriented for effective marketing. At Neotel we have a product with 20 years of experience and customers in different parts of the world. Over time we have incorporated several additional applications that facilitate the realization of effective sales.
Our virtual PBX is stable, easy to manage, secure and has the best add-ons on the market. In addition, we offer different plans so that each company or entrepreneur can start from scratch, with the best communication tools adapted to their budget. Contact us and discover the advantages of having this program.