Dynamic and selective signage: contact the customer more easily

The virtual PBX cloud has complementary modules that facilitate business work. Some companies have them available in their software and are simply unaware of their usefulness. This is the case of dynamic and selective signaling, additions that improve the company’s reach when communicating with its customers.

Today’s call center software goes beyond connecting several terminals to provide customer service. In fact, today’s programs are built to communicate and sell more. They implement automated solutions that have been designed to meet objectives. This, surpassing even human capabilities and behaviors.

What is the signaling module?

Signaling is an automated module that allows a company’s outbound call numbers to be modified. In this way, companies can use prefixes or an integer number that is reliable for their customers.


selective and dynamic signaling

It is also feasible to choose telephone numbers that are not recognizable by users. Everything will depend on the objective set by the outgoing calls department when making commercial calls. In this sense, this is one of the most strategic modules available to entrepreneurs.

In the past, the signaling module was a feature of specialized telemarketing software. Today, they are part of a complement to the virtual PBX. This is because these programs are highly complementary, taking care of functions inherent to both customer care and business marketing.

Signaling is a module that can be used in two ways, depending on the needs of the business owner. This is because, as mentioned above, it is a very strategic complement. Both modalities would be dynamic and selective.

Selective signaling

Selective signaling makes it possible to select the number to be used to launch calls. In this case, the selection is directed by the operator who chooses the prefix or the numbering he needs according to the type of campaign.

The purpose of selective signaling is to choose a single number to call all the numbers in a list. In this way, the operator can enter the complete number he wants the customer to recognize on the screen.

This is useful to inspire confidence in customers when verifying the call. All calls that involve evoking security from a familiar number can be made using this option.

Dynamic signaling

If selective signaling is chosen by humans, dynamic signaling is much more automated. In this case, the same system can throw up random numbers to contact different customers and keep changing.

Dynamic signaling is ideal for campaigns that require using the prefix of a specific city or region. If, for example, the company is located in Madrid and you want to call customers in Bilbao, the operator can use the prefix of the second location. This is precisely what this mode allows.

With dynamic signaling, several numbers can be selected, but with the same configured prefix. Or it could be with another numbering in case you want to use a totally different number from the usual one. It all depends on what you need to evoke in the customer when he sees the caller on the Smartphone.

Signaling: a strategic module

Few modules are as strategic as signaling in either of its two modalities. The main objective of this technological tool is to get customers to take business calls. This can be very difficult at times and that is why this type of function has been created.

The signaling is based on knowledge of customer psychology. As consumers, we all obey certain internalized biases and behavioral patterns. Precisely, this complementary application seeks to break those behaviors that are so automatic in individuals. In this way, the operator has a window of opportunity to communicate and close sales.

Depending on the message to be communicated, a different type of strategy and telephone number will be used. This is so, because some patterns that customers have when answering phone calls are known. The best thing about signage is that it can be used in different situations and campaigns to effectively reach users.

In what situations can signage be used?

Signage is useful in almost every type of outbound department scenario. However, some have been identified as probably the most recurrent. Perhaps the most repetitive case is when the company uses prefixes known to the user to gain their trust. However, there are other situations.

Dynamic and selective signaling tends to be widely used in collection departments. This is a type of call that is often refused by users. Generally, people remember or even save numbers they do not want to answer to avoid entering into conversation. In this case, the most useful application of the module is to generate numbers that are unknown to the customer.

It is also feasible to use the same number when approaching certain lists of users. This is positive when the calls have to do with matters related to data or security of the person. This happens a lot in banks, being much better to use a prefix and number recognizable by the customer.

A tool for the security of the entrepreneur

The use of signaling to ensure the trust and security of the clientele was mentioned above. However, this automated module can also be used to safeguard the security of entrepreneurs and salespeople.

If an entrepreneur wants to call his customers, he can use dynamic and selective signaling to change numbers. In fact, number changes can occur whenever the entrepreneur wishes. This is ideal because it makes it possible to manage business relationships without disclosing the personal number.

Today, many companies even use international lines when communicating with their customers. With signaling, this type of operation can be done without leaving a trace of a single number. The latter is much more effective and can be done without resorting to international numbers. In this sense, the entrepreneur feels more secure and the customer has more confidence in the numbering that appears on the screen.

Signage can become an effective mechanism to avoid scams, robberies and other situations that endanger the integrity of entrepreneurs.

Dynamic and selective signage is ideal for telemarketing

One of the problems of telemarketing departments is that their numbers soon become recognizable to users. Many people tend to memorize the phone and identify these types of calls as annoying. In fact, these contacts are often perceived as annoying simply because they are made from the same number every time.

With dynamic and selective signaling, the numbers can be modified. The goal is to overcome customers’ own biases to offer something that might suddenly appeal to them. This method works very well with service companies, for offering deals and new plans or rates. This module offers the opportunity to break down customers’ cognitive barriers.

That is why this tool is often very useful in telemarketing departments. Statistics show that most sales are closed after the fifth call. But if telephone agents call with the same number, the customer may feel pressured, reducing the possibility of purchase. Signage is ideal to try to break this dynamic and surprise the customer.

Neotel’s signaling module

Neotel offers an easy-to-use dynamic and selective signaling module. As part of the virtual PBX cloud, the interface of this add-on is very easy to configure. The system works with call lists, campaigns and everything is programmed in a few steps. All it needs to operate is an Internet connection.

Operators have full control over the use of this module and can change strategy whenever they want. The best thing is that this system can be complemented with other complementary applications such as call dialers. All the tools are easily integrated and everything will depend on the use of the telephone agent.

The use of signaling opens up better sales opportunities and the consolidation of the brand image. In the case of companies that use Neotel’s virtual switchboard, this module is included free of charge, with no additional costs. It is simply part of the software add-ons.

Neotel’s virtual PBX cloud contract provides users with a series of versatile tools for telemarketing. Added to the signaling is the robo call, telephone dialers, telephone surveys and video calling services in the cloud. In fact, this software goes beyond the boundaries of telephone communication to incorporate other technologies and methods.