Many entrepreneurs imagine call centers as huge rooms occupied by 50 telephone operators. Certainly, the largest firms tend to operate this way. However, even small businesses can have a small call center and all they need to do is rely on tools such as virtual IP PBXs and dialers.
Few people know it, but the stores that are booming right now are not just focused on their social networks. Even if it doesn’t come out in the open, the secret is to let regular customers know that the business is present at all times. In this regard, phone calls are often essential. Likewise, using some technological applications such as the progressive dialer will be of great help.
Every business needs a call center
There is a tendency to believe that having an online store and social networks is enough to become an entrepreneur. In reality, what is important right now is to have a fluid communication with customers and potential users. Internet platforms are fundamental, but they have a passive dynamic because they simply show the products. On the other hand, callcenter functions and tools allow you to go in search of the customer, in a productive way.
Whether you want to generate sales, request data or present a new product, the telephone call allows you to do so. Similarly, many companies also require departments to collect debts from their customers. This is very common, especially in companies of various services, and to tell the truth, it is a technique that makes it possible to recover income that was thought to be lost.
Doing all these things is possible even with a small customer service center of two or three people. If there are only a few people in charge, it is essential to have callcenter tools to increase productivity and get things done more quickly. Precisely, one of the most functional modules for this task is the progressive dialer. Now, the first thing to do is to understand what dialers are.
What is an autodialer?
As its name suggests, the dialer is a module that allows you to automatically dial telephone numbers. They are also known as call launchers, because their job is precisely to launch calls within a given list of phone numbers. This is a tool that is mostly used in inbound call departments.
The system is defined by a sequence of tasks. In principle, the initial task involves loading or programming a list of telephone numbers on the progressive dialer platform. From here, the program launches the calls to the customers. The last task of this business communication implement is to transfer the call to a free telephone agent.
The dialer’s main purpose is to make the outgoing calls work while maintaining productivity. While in some call centers the task of calling depends on the operators, with dialers this is done by an automated system. Of course, efficiency and continuous work are favored by this type of tool.
There are different types of call center dialers: predictive and progressive. Both have their own dynamics, operation and serve for a particular type of work. The progressive dialer is usually best suited for new or small businesses.
The progressive dialer is ideal for small businesses.
The progressive dialer performs its work progressively, as its name suggests. This means, it will launch the calls little by little, one by one in not so fast time intervals. For this, the system makes use of special algorithms and schedules that allow to maintain the proper operability within the outbound calls department.
Because of this dynamic, the progressive dialer is ideal for small outbound departments. This means that small businesses with very few employees can use it to increase their productivity. Even if there are only a few telephone operators available, this module of the virtual IP PBX allows you to get the most out of your calls and work.
This is why the progressive dialer is an excellent solution to start telemarketing or collections, even if the company is not very large. This is the opposite of the predictive dialer, which has been designed for customer service departments with a much larger volume of calls.
What types of companies can best take advantage of the progressive dialer?
All callcenter tools can be leveraged if you think strategically. However, some business activities benefit from the use of the progressive dialer in an obvious way:
Temporary service companies: All service companies should not only have a customer service department, but also dialer systems. This does not only apply to a cable TV service, or a bank. For example, a travel agency or a hospitality company will be able to take advantage of this tool just before the holiday season.
Niche marketers: People who are consumers of unusual products may welcome monthly calls from their suppliers informing them of new products. For example, cosmetics buyers or consumers of fishing tackle.
Subscription-based service companies: This includes insurance companies, banks, Internet services and other organizations with similar dynamics. In these cases, the progressive dialer is often used both for collection purposes and to offer discounts, new products, etc.
In fact, many companies use an automatic call dialer. Even traditional retailers may implement the calls with their list of trusted customers.
Tasks where progressive dialing can be useful
Dialing systems are useful for many tasks beyond telemarketing. In fact, this business module is quite versatile and can be implemented in many different functions:
Collections: This is one of the most recurrent tasks of inbound call departments. As this type of work is so tiring for operators, using dialers becomes an effective way to keep productivity afloat.
Updating data: It is always a good thing to keep customer data up to date. This is a necessity in service companies, although any business should strive for this. In this regard, the progressive dialer can be useful for calling customers and confirming useful and relevant personal information.
Offering deals or incentives: Many businesses need to call their customers to give or offer things. For example, banks call when they want to grant a new credit card. Similarly, there are companies that contact their users to invite them to participate in contests.
Regarding telemarketing, it is often seen as a somewhat tedious and unnecessary practice. However, it all depends on the way companies do things. Precisely, the progressive dialer allows to make calls in an orderly manner and to collect data on the people with whom communication has been established.
Independent salespeople can be successful
Regarding the use of telemarketing, everything will depend on the prospects. It is true that when service companies call their customers, many of them tend to respond somewhat negatively. However, this is not the common denominator, nor do all commercial initiatives have the same results. In this regard, the case of independent salespeople is enigmatic.
People who have personal ventures tend to use telemarketing often. This is so, because the personal business condition allows them to establish communication with their customers, without this being perceived as a nuisance. Of course, you can always mix the concept of personal branding with the implementation of telemarketers who call customers to offer new products.
To tell the truth, this is a practice that is currently done in many countries. In these cases, it is important to create a close relationship with each customer so that the calls are not understood in a negative way. This is precisely what makes it possible to exploit the resource of personal branding.
virtual IP voice PBX: everything for customer care
The progressive dialer is just one of the modules that Neotel’s virtual IP PBX has. If you want to start a small call center, it is always a good idea to incorporate a CRM as well. This is an interactive database that synchronizes all employees and guides sales efforts.
Similarly, the fact of acquiring a virtual IP voice PBX, has several additions such as the call recorder and the statistics module. These will allow to monitor the work of telephone operators and to verify the flow of incoming calls to the company. The latter is an import that can be useful in the creation of commercial strategies.
Neotel offers its services at an economic cost, with plans oriented to the possibilities of each type of entrepreneur. Undoubtedly, organizing the telephone communication and marketing of your company is essential for growth.