There comes a time in the life of every business when things start to grow. Users become consumers, sales go up and suddenly, entrepreneurs are faced with large numbers of calls and orders. In case you start to live this process, having a virtual PBX with the predictive dialer module is the solution.
Nowadays, small individual stores and personal brands are very fashionable. In fact, a single person can start a business and make it profitable. Over time, one learns to improve in aspects such as marketing, customer service, merchandise purchasing, among others. However, those who have a good product in hand may be overwhelmed by demand. In these cases, callcenter tools will help shoulder the burden.
The problem of individual businesses
Many people start a business alone, with some merchandise, a computer and their smartphone. Of course, getting started is the most important thing and it doesn’t matter if the startup is done with few resources. However, there comes a time when 10 weekly orders become 200 and even more. Attending to social networks, calls, orders, packaging and shipping them without something going wrong, is a job that cannot be tackled by just one person.
The same is true for marketing, whether by phone or digitally. Many marketers rely on active communication strategies to increase sales. This implies that the entrepreneur sends out promotions, new products and keeps in touch with his group of consumers and users. This type of technique is often very effective, but involves an investment of effort.
When the volume of sales and customers increases, the first thing to do is to hire personnel. The more the company grows, the greater the number of people in charge of the different work areas will have to be. The second thing to do is to ensure the productivity of the people in charge of customer service and telemarketing. In the case of the latter, the predictive dialer is the best solution to obtain good results.
What are call launchers?
Call launchers, or automatic dialers, are systems that dial customer telephone numbers on their own. This type of application is capable of making multiple contacts in multiple ways. For this purpose, lists of telephone numbers are programmed and calls are authorized.
Depending on the method chosen for making calls, these programs are divided into progressive and predictive dialers. The spacing between each call release will be defined by the operation of the system. For example, the progressive call function allows contact to be established little by little, depending on the availability of the operators. This application is designed for small departments, where there is a moderate communication flow.
In the case of the predictive dialer, the launching of calls is usually faster. As its name suggests, the automation of this tool has the task of predicting. Now… What should it predict?
Predictive Dialer: Predictions to get better and better
The predictive dialer is an intelligent call launcher. This is so, because its function is to predict how often it can launch calls for the operators to attend the contacted customers. To make this calculation, the software uses a logarithm that crosses different statistics specific to the department where it is used.
In general, the system takes into account statistics such as average call time, intervals in which there are operators on the line and the number of calls made per day, among others. Knowing this data, the predictive dialer establishes or predicts a more efficient call launching, which allows to meet the objective of improving productivity. This is how, little by little, outbound contact or telemarketing departments can improve over time.
Calling programs of this type use artificial intelligence principles. In fact, this is a very advanced program and even more complex than the progressive dialer. Of course, both callcenter tools are targeted for different types of companies.
Predictive dialer: For whom is it most useful?
As stated above, the predictive dialer is ideal for large call centers with high customer and call volume. Basically, any large company can use it and improve their outbound productivity. The following companies can take full advantage of this tool:
Service companies: The predictive dialer is ideal for firms that sell services. This group includes banks, insurance brokers, subscription television services, among others. This is because this is the type of business that tends to have a larger clientele and an emerging need to maintain contact with users.
Companies with large customer portfolios: A company that is not very large, but has numerous telephone contacts take advantage of this resource to make more sales, promotions and other similar activities.
Firms with collections departments: Many firms can increase the productivity of their collections departments with the predictive dialer. In these cases, recurring calls can be made to debtors. This is a very widespread and permitted tactic in some countries.
Predictive dialer functions
Call launchers have the basic function of dialing calls. However, each type of dialer has its own particular characteristics. The predictive dialer performs the following functions in the outgoing calls department:
Launches calls automatically: The idea of a software to launch calls is to avoid that such work depends on human operators. In this way, a continuous productivity is ensured at the time of performing the task and achieving the objectives of each campaign.
Statistical measurement: The predictive dialer operates by performing a mathematical analysis of the activity of each call center. In other words, its dialing is intelligent, effective and adapted to the reality of each office. This is also what predictive dialing is all about.
Improves department performance: The predictive dialer is fundamental to the overall performance of the call center. However, beyond maintaining it, it is about launching calls with the objective of increasingly improving productivity. In short, performance improvement is part of its regular operation.
How does this system get the statistics it needs?
The predictive dialer is a module that is part of PBXs. In fact, this is the base software offered by companies such as Neotel. It is important to note that the virtual PBX unifies and manages all business communication, which also occurs via IP telephony when this type of program is implemented.
By using the Internet protocol, all call records and data are stored in the virtual PBX. In fact, one of the basic functions of this software is the verification of data in call center and telemarketing departments. This is made possible by the unification of all communication and its migration to Internet calls.
It is thanks to PBXs that call programs such as predictive dialers can obtain the data for their operation. Generally, an algorithm unifies several predefined call center statistics, performs calculations from formulas and this enables productivity-oriented call dialing. Basically everything is interconnected and this indicates the importance of call center software, even if you don’t have one.
The best part is that these are just some of the functions and programs used in call centers. To tell the truth, the virtual PBX has many more efficient and useful functions applicable to business communication.
PBXs: Neotel has the most innovative one
Virtual PBXs organize and change the way you work with customer service. Using them allows to better control and manage the communication of outgoing or incoming calls. It doesn’t matter whether the contracting entrepreneur wants a customer care center or marketing tools: these softwares can cover both facets.
In fact, PBXs are much more than call center software. In fact, it is more a compendium of tools that solve different business problems. Among our modules we have databases, plugins for web pages, advertising mechanisms and of course, migration to IP telephony. The latter is a great solution for any type of company, because it lowers the cost of communication.
At Neotel we have different plans for those entrepreneurs interested in our callcenter tools. From the smallest or just starting up to the most recognized firms, everyone can count on a service adjusted to their budget. If you want more information, contact us.