Why is Video Calling in the cloud the future of business?

Telephone calls are supported and accepted by businessmen and customers. However, every day companies have better mechanisms for internal and external communication. One of the most valued modalities for communication today is the video call in the cloud, as well as videoconferencing.

In fact, the IP PBX goes beyond managing company phone calls. In fact, its complementary modules allow the use of text messages, fax and other means to expand the communicational impact of companies. In addition to this, the most advanced call center software also incorporates video calling and video conferencing modules, which are being highly valued.

What are video calling and video conferencing?

Video calls and video conferences are communication formats that allow people to interact through audio and video. They were perfected with the appearance of Google’s WebRTC Line. Today, we use them with some frequency through some of the most popular social networking platforms worldwide.


videocall in the cloud

Both video calling and video conferencing allow real-time audio and video communication. They work over IP connection, which means that they are supported over the Internet. It would seem that video calls are primarily intended for entertainment purposes. However, in business environments they are seen as the future of communication for business purposes.

The problem with cloud video conferencing and video calls in general at the enterprise level has to do with the applications that offer them. While it is true that social networks have developed them in an exceptional way, these environments are not ideal for supporting business and work-related conversations.

Videoconferencing in the cloud: ideal for the entrepreneur

The reason why video calls from social networks don’t work in the business environment is the same reason why many people don’t buy as much from sites like Facebook. Several statistics point to the fact that a large proportion of consumers and service users do not rely on the social network to make purchases.

Instead, means such as a phone call or an online store tend to generate greater trust. Similarly, not even company bosses would look favorably on meetings or appointments via a video call made by Instagram or WhatsApp. These work well but generate neither trust nor the formality required to negotiate, or conduct a business meeting.

There are social networks aimed at offering the service of video calls for the business and commercial environment. However, some of these applications are very limited, or have a very high cost. This led some communications companies to create video conferencing and video calling modules in the cloud.

What are cloud-based videoconferencing modules like?

The most innovative virtual PBXs incorporate modules for video calls and video conferencing. This is what happens, for example, in the case of Neotel software. In plain words, the call center program also incorporates the possibility of this type of communication. From this point on, the entrepreneur does not depend on social networks or third-party applications.

Everything that companies need to make video calls in the cloud is available in their own IP PBX. Sessions can be conducted from any device with a camera, such as a smartphone. The personnel with access only put their username and password to access this application. Everything works over the Internet and both the module and the information are hosted in the cloud.

The person generates a link and shares it with the people with whom he or she is going to conduct the session in real time. To be sure, everything works in the same way as other third-party applications aimed at this type of communication. The system is controlled by the company and can be used for internal or client meetings.

Video calls and videoconferencing projections

According to several consulting firms, real-time communication with audio and video generates high expectations in the business world. According to the 2019 Impact of Video Conferencing Report, 98% of people working in companies consider that video conferencing contributes to improve internal and external relations for companies.

In turn, 94% of the companies surveyed stated that video conferencing increases productivity. In turn, 89% said that this resource contributes to the completion of tasks and projects. In 2020, the business outlook will shift even more in favor of video conferencing and video calling in the cloud. The establishment of quarantines and social distancing rules as a result of the COVID 19 pandemic increased the applicability of these technological solutions.

In 2020, social networks specialized in videoconferencing services increased their number of regular users. The most innovative companies are increasingly adopting video calling and video conferencing modules in the cloud. Of course, it is much better to have such a module in-house than to use a partner network. The future is undoubtedly of real-time video and audio communications.

It is also known that almost 80% of Spaniards have made at least one video call as of 2020. Previously, one of the drawbacks for the massification of this technology was the lack of knowledge of this tool on the part of Internet users. The current circumstances have motivated even the elderly to learn how to make video calls.

What business activities can be carried out via video calls?

Workgroup meetings have been resized on the basis of video conferencing. However, many companies are even conducting business meetings using video conferencing. Today, there are many applications for this solution in communication material.

Training in the workplace has been strengthened by videoconferencing. For example, companies that lend their software to other companies are opting for long-distance training sessions via videoconferencing. In this way, support is provided, guaranteeing personalized attention without the need to leave the home or office.

Video calling is also gaining momentum as a mechanism for telemarketing. Many companies and services are selling their products through this method. In this way, trust and empathy are generated when it comes to closing deals. Videoconferencing is also proving to be very useful for attracting new talent and recruiting personnel.

Added to this, there are companies that are focusing on video calls and video conferencing in the cloud to offer their services. This is what is happening with professionals in education, psychologists, analysts, consultants, computer engineers and similar professions. Internet-based communication solutions are now permeating all company departments.

The positive effect of video

The real breakthrough of video calls lies in the incorporation of video. This element allows a kind of virtual presence that has a positive effect on customer behavior.  If telephone calls enjoy prestige and reliability, being able to see the interlocutor gives customers a better idea of the company or the salesperson.

The video call is much more reliable when it is made from an institutional software. This is another advantage of the module hosted in the IP PBX, in relation to social networks. The more formal the videoconference and everything that surrounds it looks, the more positive the prospects of customers will be.

Video provides reliability and closeness without losing formality, depending on how the sessions are planned. Of course, the company must create its own parliaments and work on generating good impressions from the visual elements. Beyond this, the cloud video call can even become a valuable tool for closing sales. Customers can feel more confident because they see the person they are talking to.

Everything said so far explains why video calling and video conferencing are above all the future of business.

Video call and video conferencing module in the cloud

Neotel offers a system for making video calls and video conferences hosted in the cloud from your IP PBX. This has no additional costs and is part of the modules incorporated into the call center software. This application does not require extra installations and is compatible with any operating system.

Our system allows you to send the link by email and also by text messaging.  In addition to this, the customer will be able to record his video calls, review the history and transfer them. This real time communication system is very fast and has been incorporated by important companies, and its quality has been proven. The best thing is the software interface, characterized by its simplicity of use.

Video calling and video conferencing in the cloud are just one of the many tools offered by Neotel’s software. In addition to this, the entrepreneur has countless modules such as automatic call launchers, telephone surveys and sending bulk SMS. All these applications can constitute effective telemarketing and customer service strategies.