Customer services usually focus on marketing campaigns and support. However, there are alternative communication tools that can be of high value to companies. Telemarketing surveys are precisely one of these.
One premise of today’s world is that information is power. That is why communication with users is so fundamental today. Today’s managers and advertisers understand that any interaction can be key to business adaptation and improvement.
Telemarketing surveys: listening to the customer
Effective contacts with the customer always give an idea of what they think about the service. However, operators cannot systematize these opinions and convert them into data. Therefore, many of the users’ impressions cannot be used to make a quality leap in what is offered.
Telemarketing surveys allow customers to be consulted and to obtain this data in order to convert it into statistics. In this way, it is known what the impression of many users is with respect to the company.
The module allows you to program the questions you want to ask the public. Then the system launches calls where people will listen to the question asked and customers will answer by pressing the buttons on the phone. For example, it is possible to ask for the evaluation of a certain service, plan or call center attention.
What are the benefits of telemarketing surveys?
The following is that the system collects all the answers that will later be counted and analyzed. Telemarketing surveys reveal much about the perception of customers, their needs and that is synonymous with opportunities.
It is not only a matter of validating whether the customer is happy with the service. In fact, an entire commercial strategy can be designed based on user opinions. It is feasible to verify which services are more accepted and use the information to generate profits.
At present, knowing what customers want is a priority issue for companies. Social networks are often used, but not all customers make use of them. The opportunities are truly exponential.
Telemarketing surveys are easy to program. Communication companies like Neotel add this module among the services they offer. All this allows the company to generate its own data and get ahead of the competition.