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Massive Email VS Massive SMS

The mailing’s saturated. And users send almost everything they receive to spam without even giving it a first glimpse.

Sms have a higher opening ratio than email. While people today no longer read advertising emails coming from companies, every person in the world has a mobile phone and it is estimated that it takes less than 5 minutes to open a sms on the mobile when you receive one.

Benefits of a mass SMS strategy

We must never forget our objectives or what niche our mass SMS campaign is aimed at.

In order to achieve our objectives with a massive SMS campaign we will apply the following strategies:

  • Timing: It is important to be timely, but also not to saturate the recipient with messages. Working a correct balance of this will make us be effective and take advantage of opportunities without overwhelming the customer.
  • Utility: Users seek solutions to the problems of their daily lives and not to receive stuffing content. Taking advantage of the characters in the sms format is vital to inform our customers about promotions, contests and offers.
  • Adequate language: Depending on the profile of our clients, we use a more or less formal volume.
  • Be precise: Our messages must be short and precise. Go to target.

 

SEND MASSIVE SMS TO MOBILE MASS SMS FOR COMPANIES SMS SENDING PLATFORM

Words like «cheap» or «offer» always sound attractive to customers. Take advantage of our offers and discounts and promotions thanks to sms information reach our customers and therefore create loyalty is something important to us.

The massive sms allows us to have a closer relationship with our customer and that this does not think is just one more person.

Why you should opt for a mass SMS strategy

It’s not about demonizing email marketing. On the contrary, we understand that both strategies complement each other and one is capable of reaching where the other does not.

Customer loyalty is something that is being built progressively. It doesn’t happen overnight. Combining our existing email marketing campaign now with a massive sms campaign we achieve impossible goals in another way.

Also an advantage of SMS campaigns is that if our information content is really good for the recipient there are many possibilities that they themselves decide to share our information with their circles in social networks with what we are getting advertising indirectly and for free.

It is very comfortable to carry a mobile with us on the street. That’s why we should take advantage of this medium with mass sms campaigns.

The latest marketing studies inform us that mobile device users are able to consult their phones an average of 2,600 times a day: to buy a product, view their social networks or review their messages. Are you really not going to use this wonderful communication channel to distribute your products?

SMS for specific audiences

One of the main characteristics of SMS marketing is that it enters through the screen of the most consulted device at present: our smartphone.

We are entering a circle where mass SMS campaigns must be targeted at their specific audience or target, knowing how to differentiate between the different existing generations.

Importance of establishing appropriate campaigns for everyone

Do not forget that when it comes to a massive sms campaign is essential to know how to reach the heart of the recipient. The one who is going to receive our short text message. Don’t forget that ours isn’t the only sms you’re going to receive that same day.

When segmenting the database of customers who will receive our sms, it is not a bad idea to have this previously built according to criteria such as the frequency of use of our services, their methods of payment, their musical tastes, segmented groups with their styles, … And not only by age. In order to collect this information, one way is to make use of telemarketing surveys.

Among the advantages of implementing a mass marketing campaign via SMS are the following:

  • We position our website in the main search engines indirectly.
  • We become a constant companion in the lives of our users.
  • We attract new consumers.
  • We turn our leads into high fidelity customers.

 

SEND MASSIVE SMS TO MOBILE MASS SMS FOR COMPANIES SMS SENDING PLATFORM

Who are Generation Z and how should the strategy be?

To be effective with our SMS campaigns, let’s use these tips:

  • Our campaign should include the use of hashtags, invitations to digital meetings, surveys, etc.
  • It’s never a bad idea to include a direct link to our social networks in our sms campaign. Generation Z is more than used to it and feels very comfortable when it moves through the world of Social Media. You have to give them what they ask of us.

Generation Z are digital natives, who can’t be even 5 minutes without consulting their smartphone.

According to several studies, Generation Z is postmodern, enterprising and interactive.

Who the millennials are and what the strategy should look like

When we plan our SMS marketing campaign for leads entering this group, let’s write:

  • To build trust.
  • In a casual way.
  • The young people’s reading mode is scan mode and their periods of concentration are getting shorter and shorter. An excess of information that comes mainly from the Internet is to blame for this. We must be entertaining, concise and brief with sms.

Remember that the greatest ally of younger consumers is the mobile phone. We must be smart enough to know how to make a niche for ourselves in their lives. Millennials use the smartphone to buy, share and communicate absolutely everything around them.

Attempting to reach this group of users using conventional marketing techniques and strategies is, to say the least, a waste of time.