If we take into account the strategic point of view of the crm we can see the success factors involved in its use

1. Customer orientation factors: Place it at the heart of all company activities.
2. Technological factors: crm systems allow companies greater control over general information.

The real success for a company lies in truly knowing the customer.

1. What consumption habits do you have?
2. How did you get here?
3. How do you communicate?
4. How is the customer informed?
5. What does the client want?
6. Who’s the client?
7. Etc.