Many well-known companies are characterized by contracting a 900 line to offer their customers free of charge. Contracting this type of telephone service is not a coincidence, nor is it an act of social responsibility on the part of the companies. In fact, and although it may seem otherwise, offering a free call service is more profitable than many entrepreneurs think. Undoubtedly, this can be a crucial element for business growth.
900 lines are much more than just offering a toll-free number. However, in order for them to generate the expected benefits, they must always be complemented with advertising actions and be used intelligently.
900 Lines: What is your secret?
In principle, 900 lines are those that allow customers to call a company and yet the call is free of charge for them. This implies that the contracting company is responsible for the telephony charges generated by the clientele. It may seem that this cost is very high, but in reality it is usually borne by most companies.
Contracting a 900 line is usually profitable because the expense in telephone consumption is always comparable to the monetary income of the company. For example, a large company usually has a lot of calls and this must mean that its structure can support the contracting and implementation of this type of free telephone service. In the case of medium-sized or growing companies, the flow of calls will probably be lower, but enough to support this service.
In addition, contracting this type of service is usually very economical. For example, at Neotel, the installation, implementation and line maintenance costs only 5 euros. Then, the amount of the invoices will depend on the number of minutes accumulated for all the calls received. In general, the cost per minute is usually relatively low. However, the important thing about 900 lines is that they can generate profits.
Contracting a 900 line generates more commercial opportunities
Certainly, companies must assume certain costs for implementing 900 lines. But this must always be contrasted with the benefits that companies usually receive thanks to the free service. In principle, users and consumers are often inclined to hire companies that have free customer services.
As a result, customers are more likely to call companies with 900 lines for questions and approaches. In other words, entrepreneurs or companies that implement this type of line enjoy a clear advantage over their competitors.
The proof of this can be seen in high-impact companies such as banks and insurance companies. In general, these used to gain competitive advantages by implementing toll-free 900 lines for their clientele. Nowadays, laws in Spain require all basic service companies to have this type of free service, but this was not always the case. At some point, this served to compete and generate commercial opportunities.
The direct consequence is more customers
The more business opportunities open up, the more likely it is that more sales and customers will be closed. In this sense, a marketing maxim is the fact that greater communication and presence on the part of companies is fundamental to generate such opportunities. Precisely, contracting a 900 line allows a greater number of potential customers to communicate with the company and purchase products and services.
Basically, contracting a 900 line is a sales opener in itself. The fact that it is free of charge encourages users to communicate and is also a guarantee of availability and good service. Companies that use this type of telephone lines report a rapid increase in the acquisition of new customers.
Of course, requesting a 900 number alone will not make all the sales, or at least not at first. What is important to highlight is that this type of lines are part of the set of advertising actions necessary to promote a business. This is another advantage of contracting this type of free telephone service for customers.
The 900 line is an advertisement in itself
What 900 lines do do by themselves is to be an infallible advertising resource for any company. In addition to the free service, which also has an advertising purpose, the use of the prefix and the telephone number as a tool to identify the company is added.
Many companies manage to reach the public of a country, even at a national level, thanks to the fact of contracting a 900 line. There are even those who end up knowing a company thanks to some advertising piece with the 900 telephone number.
In addition, it is necessary to think very well about the telephone number with which we are going to request a 900 number. This can be crucial to support advertising and for people to learn it. A vital part of contracting this service is having the option to choose the desired numbering.
Some recommendations to get the most out of 900 lines
Contracting 900 lines can be very effective for companies. But to get the most out of them, they must be implemented strategically. Only a good advertising campaign will allow this communication resource to become an element of the brand. Here are some suggestions:
Have quality telephone agents: There is no point in guaranteeing free customer service if it is of poor quality. Good treatment, fast procedures and ease of communication are good signals to customers. In this sense, managing the call center with a software call center is the best solution. It allows you to monitor the work of the agents and make strategies to offer efficient services.
Choose a good 900 number: The most successful companies choose a number that is catchy or easy to learn. For example, you can try to place the name of the company with the numeric keypad. This way, people will not have to learn numbers, but a phrase. Remember that the numeric keypad is equivalent to a few words.
Have good advertising pieces: hiring a 900 line requires some investment in advertising pieces. It does not matter if they are published on television, radio or social networks. What is crucial is that the advertisement is of quality, well thought out and that it also discloses the company’s toll-free number.
Remind your customers of the number: It is very positive that the company discloses its toll-free number in every possible space. Websites, digital media articles, social networks and any other type of official communication. If, for example, you have a massive SMS platform, robot call or outbound call department, it is always good to repeat the 900 number. Some of these tools come with Neotel’s call center software.
In conclusion, requesting 900 number is very effective to achieve a higher revenue stream, as well as to popularize your venture. Of course, it is important to strengthen this communication solution with other actions. Good advertising campaigns and optimizing the performance of the customer service center with a virtual switchboard are priority issues. At Neotel we offer the best virtual pbx and also the best prices to hire a 900 number.