Today’s entrepreneurs understand how critical it is to know their consumers’ preferences. Marketing trends right now indicate that it is vital to obtain this type of information in order to create new products and strategies. Precisely, a tool that allows companies to obtain this data is telemarketing surveys.
At the business level, information is power, and in fact, the success of many companies is related to their ability to know their consumers. The good news is that any marketer or entrepreneur can have a reliable source of information on their own business phone line thanks to telemarketing software.
What are telemarketing surveys?
For several decades, companies have made the survey a reliable resource to know the opinion of their potential consumers. This is because it has been proven that the best way to know their preferences is to ask them directly. Of course, having good information implies surveying large groups of people.
There are many ways to conduct these surveys for data collection. The most classic is to go out on the street and make inquiries with handout sheets. In the case of food companies, free samples are often given out and questions are asked of respondents. Of course, this is not so simple when it comes to companies that sell other types of products, or services.
Another way to conduct surveys is to call lists of people and ask them questions. However, this type of calling is often considered annoying and is one of the least recommended telemarketing practices. Therefore, companies like Neotel offer companies a better way to learn how to obtain this information: Telemarketing surveys through IVR. So what is this all about?
IVR Telemarketing Surveys: The Right Way to Query
Telemarketing software has an interactive module called IVR. This is used by companies that have customer service phone lines and basically performs at least three basic functions. These are to welcome the caller by means of an automated locution, to lead people through the menu of options and to request some information necessary for the service during the call, such as, for example, the ID card.
However, the IVR can also add an additional module to ask a voiced question to callers. This is what is known as IVR or automated telemarketing surveys. These allow to take advantage of the time the user spends before or after talking to an operator to make the survey.
In order to have this module, the text of the question is entered so that it can be voiced in the IVR. From that moment on, all customers who communicate with the companies will hear the survey and will be invited to answer it. In this way, opinion polls are conducted in a more friendly and natural way, without disturbing the clientele.
How does the client conduct telemarketing surveys?
Telemarketing surveys are listened to by customers when they communicate with the company. They can be placed at different points in the IVR interaction. After listening to the voiced question, the customer is prompted with the options they have to answer using their numeric keypad.
Questions can have several possible answers, as many as the keypad allows. Of course, the usual practice is to give four or five options for customers to answer. From this menu of answers, the user simply marks the number corresponding to the answer that seems correct.
The best thing about this tool is the simplicity with which the surveys are executed. They usually take no more than a minute of the caller’s time. Of course, answering is very simple and only requires the customer to listen to the options and then press a number.
Telemarketing surveys are versatile
IVR telemarketing surveys allow you to work with a fairly wide range of actions. From this module, almost any type of survey can be carried out. The important thing is to adapt the numerical options to the possible answers.
For example, this system allows you to conduct market research surveys, which will be the most important for designing commercial strategies. These are the ones that allow to know what type of product the customer prefers. But at the same time, this module also gives the possibility to make inquiries about customer satisfaction with the service or products.
In addition to this, telemarketing software allows the surveys to be placed in different parts of the call. Some companies prefer to launch the question when the customer has just started contact with the company. On the contrary, others usually ask the question after the customer has been served by the operator.
What is the contribution of surveys to companies?
The ability to survey large groups of people is vital for the survival and success of companies. Growing, competing and creating new solutions often depends on the amount of information handled:
Business Strategies – The core of business growth and actions lies in business strategies. Today, most companies approach their entire strategy with 5% reliable data. Telemarketing surveys make it possible to handle better quality data.
Creation of offers and products: In order to offer impactful offers and products, companies must know consumer preferences. This is what allows them to innovate and compete effectively. If this information is unknown, companies run the risk of making risky investments and losing market positioning.
Change of business approach: Companies can survive and adapt to market changes thanks to the two aspects mentioned above. Having data and analyzing it correctly is a neuralgic step to stay on its feet.
The reinvention of companies and even their victory over the competition is largely defined by the information obtained. Those who rely on telemarketing surveys ensure a reliable source of usable data.
Three types of telemarketing surveys that every company should do
There are many types of surveys and many ways to survey for business purposes. In fact, in marketing, the most desirable thing is to have as much information as possible. However, the following queries are the most important and any company should do them:
Product surveys: One of the best utilities that telemarketing surveys have, are those that invite the customer to measure the products. It is always good to consult which product they prefer, which one they select the most and what they would like in the future.
Shopping experience surveys: This is ideal for both digital and physical stores. Companies that focus on selling products can query how the customer experience was to try to improve it.
Satisfaction survey: These are the most common in companies that have call centers. They are very useful to know if the communication is being handled in the right way. Although they may seem inconsequential, this type of information says a lot about people’s perceptions of a company and that is why it is so important to provide good customer service.
There are also some surveys that are a little more complex, such as brand evaluation, perception of the competition, or of the company’s advertising. In fact, you can ask consumers almost anything if you find the right way to do it. Of course, telemarketing surveys allow you to ask almost any type of question.
Virtual switchboard: IVR and telemarketing surveys
The virtual switchboard is no longer a call center program but a telemarketing software. In fact, this tool goes beyond telemarketing and encompasses other means of communication. Precisely, one of the advantages of its use is the incorporation of IVR and automated surveys.
By having an IVR (interactive voice response), companies can improve their image automatically. For sure, incorporating this system in the business line gives a lot of professionalism and formality to a business initiative. This is just as suitable for experienced companies as it is for new ventures.
Of course, with IVR, companies can also conduct telemarketing surveys. In this way, you can take much more advantage of the interactive voice response module to obtain useful business information.
Neotel Telemarketing Software: Proven Effectiveness
At Neotel we have the best virtual PBX pricing and one of the most innovative and functional programs on the market. Our plans are designed so that any type of businessman or trader can enjoy the service with costs according to their activity, budget and requirements.
The best thing is that with the acquisition of our telemarketing software the IVR and the telemarketing survey module are completely free. Customers simply pay their usual monthly fee for the type of service requested and can count on both tools that complement the virtual PBX. At Neotel, we think about the progress of your communications.