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Telemarketing surveys: Important for business success?

Today’s entrepreneurs understand how critical it is to know their consumers’ preferences. Marketing trends right now indicate that it is vital to obtain this type of information in order to create new products and strategies. Precisely, a tool that allows companies to obtain this data is telemarketing surveys.

At the business level, information is power, and in fact, the success of many companies is related to their ability to know their consumers. The good news is that any marketer or entrepreneur can have a reliable source of information on their own business phone line thanks to telemarketing software.

What are telemarketing surveys?

telemarketing surveys

For several decades, companies have made the survey a reliable resource to know the opinion of their potential consumers. This is because it has been proven that the best way to know their preferences is to ask them directly. Of course, having good information implies surveying large groups of people.

There are many ways to conduct these surveys for data collection. The most classic is to go out on the street and make inquiries with handout sheets. In the case of food companies, free samples are often given out and questions are asked of respondents. Of course, this is not so simple when it comes to companies that sell other types of products, or services.

Another way to conduct surveys is to call lists of people and ask them questions. However, this type of calling is often considered annoying and is one of the least recommended telemarketing practices. Therefore, companies like Neotel offer companies a better way to learn how to obtain this information: Telemarketing surveys through IVR. So what is this all about?

IVR Telemarketing Surveys: The Right Way to Query

Telemarketing software has an interactive module called IVR. This is used by companies that have customer service phone lines and basically performs at least three basic functions. These are to welcome the caller by means of an automated locution, to lead people through the menu of options and to request some information necessary for the service during the call, such as, for example, the ID card.

However, the IVR can also add an additional module to ask a voiced question to callers. This is what is known as IVR or automated telemarketing surveys. These allow to take advantage of the time the user spends before or after talking to an operator to make the survey.

In order to have this module, the text of the question is entered so that it can be voiced in the IVR. From that moment on, all customers who communicate with the companies will hear the survey and will be invited to answer it. In this way, opinion polls are conducted in a more friendly and natural way, without disturbing the clientele.

How does the client conduct telemarketing surveys?

Telemarketing surveys are listened to by customers when they communicate with the company. They can be placed at different points in the IVR interaction. After listening to the voiced question, the customer is prompted with the options they have to answer using their numeric keypad.

Questions can have several possible answers, as many as the keypad allows. Of course, the usual practice is to give four or five options for customers to answer. From this menu of answers, the user simply marks the number corresponding to the answer that seems correct.

The best thing about this tool is the simplicity with which the surveys are executed. They usually take no more than a minute of the caller’s time. Of course, answering is very simple and only requires the customer to listen to the options and then press a number.

Telemarketing surveys are versatile

IVR telemarketing surveys allow you to work with a fairly wide range of actions. From this module, almost any type of survey can be carried out. The important thing is to adapt the numerical options to the possible answers.

For example, this system allows you to conduct market research surveys, which will be the most important for designing commercial strategies. These are the ones that allow to know what type of product the customer prefers. But at the same time, this module also gives the possibility to make inquiries about customer satisfaction with the service or products.

In addition to this, telemarketing software allows the surveys to be placed in different parts of the call. Some companies prefer to launch the question when the customer has just started contact with the company. On the contrary, others usually ask the question after the customer has been served by the operator.

What is the contribution of surveys to companies?

The ability to survey large groups of people is vital for the survival and success of companies. Growing, competing and creating new solutions often depends on the amount of information handled:

Business Strategies – The core of business growth and actions lies in business strategies. Today, most companies approach their entire strategy with 5% reliable data. Telemarketing surveys make it possible to handle better quality data.
Creation of offers and products: In order to offer impactful offers and products, companies must know consumer preferences. This is what allows them to innovate and compete effectively. If this information is unknown, companies run the risk of making risky investments and losing market positioning.
Change of business approach: Companies can survive and adapt to market changes thanks to the two aspects mentioned above. Having data and analyzing it correctly is a neuralgic step to stay on its feet.

The reinvention of companies and even their victory over the competition is largely defined by the information obtained. Those who rely on telemarketing surveys ensure a reliable source of usable data.

Three types of telemarketing surveys that every company should do

There are many types of surveys and many ways to survey for business purposes. In fact, in marketing, the most desirable thing is to have as much information as possible. However, the following queries are the most important and any company should do them:

Product surveys: One of the best utilities that telemarketing surveys have, are those that invite the customer to measure the products. It is always good to consult which product they prefer, which one they select the most and what they would like in the future.
Shopping experience surveys: This is ideal for both digital and physical stores. Companies that focus on selling products can query how the customer experience was to try to improve it.
Satisfaction survey: These are the most common in companies that have call centers. They are very useful to know if the communication is being handled in the right way. Although they may seem inconsequential, this type of information says a lot about people’s perceptions of a company and that is why it is so important to provide good customer service.

There are also some surveys that are a little more complex, such as brand evaluation, perception of the competition, or of the company’s advertising. In fact, you can ask consumers almost anything if you find the right way to do it. Of course, telemarketing surveys allow you to ask almost any type of question.

Virtual switchboard: IVR and telemarketing surveys

The virtual switchboard is no longer a call center program but a telemarketing software. In fact, this tool goes beyond telemarketing and encompasses other means of communication. Precisely, one of the advantages of its use is the incorporation of IVR and automated surveys.

By having an IVR (interactive voice response), companies can improve their image automatically. For sure, incorporating this system in the business line gives a lot of professionalism and formality to a business initiative. This is just as suitable for experienced companies as it is for new ventures.

Of course, with IVR, companies can also conduct telemarketing surveys. In this way, you can take much more advantage of the interactive voice response module to obtain useful business information.

Neotel Telemarketing Software: Proven Effectiveness

At Neotel we have the best virtual PBX pricing and one of the most innovative and functional programs on the market. Our plans are designed so that any type of businessman or trader can enjoy the service with costs according to their activity, budget and requirements.

The best thing is that with the acquisition of our telemarketing software the IVR and the telemarketing survey module are completely free. Customers simply pay their usual monthly fee for the type of service requested and can count on both tools that complement the virtual PBX. At Neotel, we think about the progress of your communications.

telemarketing surveys

Telemarketing Surveys: The Strategists’ Solution

Today’s entrepreneurs understand the value of business-related metrics. The explosion of social media in the business world has led companies to pay more attention to this type of information. However, network statistics do not cover all the data needed to analyze the impact of products and services. In this sense, telemarketing surveys can be the ideal ally to finalize strategies.

Surveying customers has multiple benefits and it is much easier if it is done through call center software. It is not the same to place two surveyors in a shopping mall than to take advantage of the customer when he/she calls the company. Telemarketing surveys allow to know preferences and perspectives of users quickly and easily.

The telemarketing survey module How does it work?

 

telemarketing surveys

The telemarketing survey system works in a very similar way to ivr. The customer listens to the survey when calling or being called and simply answers by pressing a number on the keypad. This operation usually takes no more than a minute and that is why it is so effective. The company configures in its module the question to be asked and the answer options.

One of the most common surveys is one that invites the customer to rate the service. An answer from 1 to 9 can be assigned on the keypad, giving the customer a good range of options for rating. However, there are better ways to use this automated module to boost business profits.

The automated telephone survey allows you to ask customers almost anything. You can rate products, self-management systems and even ask what kind of plans or services they prefer. Surveys can also be conducted to learn about customer demographics. This is vital because it allows you to understand the profile of the regular user. Knowing the age, gender or residential area is crucial to boost service in a targeted way.

Telemarketing survey and strategy go hand-in-hand

Telemarketing surveys should be targeted according to business needs and perspectives. They allow the entrepreneur to verify whether the direction he is heading in is the right one. User queries are directly related to the next steps to be taken. This is precisely what makes them useful tools for production and sales.

An excellent strategy is to run contests to motivate the customer not to run away from the surveys. The mere possibility of winning a prize motivates people to act with a certain commitment. That way, the entrepreneur is assured that many of the answers he will get are legitimate and sincere.

The best thing about this module is that there is no need to hire a telephone interviewer. The system is an annex of the virtual pbx  and works with the voice of a recorded operator. Companies like Neotel offer innovation and upgrades in this type of add-on. It is inexpensive to obtain and pays good dividends in use.

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Telemarketing Surveys: another way to learn about customer trends

Information is power and this is something that has become very clear in recent years. There is a whole debate generated by the way in which social networks collect data on the preferences of their users. To tell the truth, there are much more honest ways of getting to know customers and one of them is telemarketing surveys.

 

telemarketing surveys

Knowing what large groups of consumers want can be key to a company’s growth. Regardless of the service or product offered, meeting the customer’s expectations as far as possible is fundamental. It is not only about what is offered, but how it is done and the image the company radiates.

Telemarketing surveys are efficient

In previous decades it could be annoying or boring for many to answer a questionnaire of questions. An example of this is the political telephone surveys of yesteryear that made many people uncomfortable. However, the nature of consumption and communication has changed a lot. Today, people want to participate and in fact giving opinions is an everyday occurrence.

Telemarketing surveys allow the customer to express opinions that can be turned into strategies. Nowadays, there are call center software modules that incorporate the possibility of surveying a large number of users. Companies can use lists of telephone numbers to make inquiries.

Automated telemarketing surveys can ask basically anything. A company can evaluate its products, the quality of service or the level of attention of a call center. But in addition, questions can also be asked to guide campaigns and the creation of new products.

Two ways to conduct surveys

Companies that offer virtual pbx services such as Neotel also offer the telemarketing survey module. This service is quite versatile because it has two options for conducting the survey. The first one is the usual system of launching calls with surveys in an automated way.

The second allows you to conduct surveys after the customer has made a call to the call center. This method is very innovative and effective because we already have the customer’s attention. It is difficult for the person to distrust because the survey is done naturally, through official channels. The best thing is that these do not generate a feeling of discomfort in the user, understanding that they form that continue a conversation that has been initiated by himself.

Everything is automated by operator voice and the module allows any question to be configured openly. The company only configures the question and the answer options. The customer simply listens and answers using the numbers on the keypad of his smartphone or landline phone. In this way, the data is easily quantified and then analyzed through graphs.

It is not necessary to contact a social network and spy on users to know their preferences. With the realization of surveys you can have a lot of information without generating reservations in the users. Undoubtedly, a solution that will be useful in the times to come.

Neotel

Telemarketing surveys allow companies to improve

Customer services usually focus on marketing campaigns and support. However, there are alternative communication tools that can be of high value to companies. Telemarketing surveys are precisely one of these.

 

telemarketing surveys

One premise of today’s world is that information is power. That is why communication with users is so fundamental today. Today’s managers and advertisers understand that any interaction can be key to business adaptation and improvement.

Telemarketing surveys: listening to the customer

Effective contacts with the customer always give an idea of what they think about the service. However, operators cannot systematize these opinions and convert them into data. Therefore, many of the users’ impressions cannot be used to make a quality leap in what is offered.

Telemarketing surveys allow customers to be consulted and to obtain this data in order to convert it into statistics. In this way, it is known what the impression of many users is with respect to the company.

The module allows you to program the questions you want to ask the public. Then the system launches calls where people will listen to the question asked and customers will answer by pressing the buttons on the phone. For example, it is possible to ask for the evaluation of a certain service, plan or call center attention.

What are the benefits of telemarketing surveys?

The following is that the system collects all the answers that will later be counted and analyzed. Telemarketing surveys reveal much about the perception of customers, their needs and that is synonymous with opportunities.

It is not only a matter of validating whether the customer is happy with the service. In fact, an entire commercial strategy can be designed based on user opinions. It is feasible to verify which services are more accepted and use the information to generate profits.

At present, knowing what customers want is a priority issue for companies. Social networks are often used, but not all customers make use of them. The opportunities are truly exponential.

Telemarketing surveys are easy to program. Communication companies like Neotel add this module among the services they offer. All this allows the company to generate its own data and get ahead of the competition.

Neotel

Telemarketing Surveys: To get the information you need

The objectives for telemarketing surveys are varied whether you want to know the opinion of your customers, measure the level of satisfaction or monitor quality, and having the best tools to carry it out is vital to achieve the objectives set, asking customers how you can improve your services, products and more…

What do Telemarketing Surveys do?

It maintains a fluid feedback with its clients about products or services in order to achieve a self-evaluation and evolve in the market.

With the telephone survey service you will obtain valuable information related to your brand, the competition and the market situation that will help you make more accurate and effective decisions.

How does the Neotel Telemarketing Module work?

Through a simple call made from our virtual pbx, a series of questions are asked and answered using the keys on the phone.

One of the most effective ways used for telemarketing surveys is after finishing a call with one of your agents.

The questions can be about the product, service or treatment received during the call.

Advantages of the telemarketing survey module

The use of this Neotel service that is included in your monthly fee has the following advantages

  • Values the internal work
  • Improves your company’s image
  • It builds customer loyalty

What makes it possible to know these surveys?

 

Information is power, and knowing what and how the customer values the products, services and quality of care will allow the necessary changes through this information received.

In addition to achieving the highly valued objective of customer feedback, these services provide valuable information for commercial prospecting campaigns.

Importance of customer feedback

Feedback is a valuable factor for any company, thanks to the opinion of customers, users or contractors can know how to evolve the business or the platform.

Another important point of the feedback is to direct, focus and evolve services enhancing according to the user’s evaluations.

By creating survey systems, executing customer satisfaction campaigns and requesting possible improvements, you can turn this data into very useful information for your company.

Turn customers into fans

 

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A customer buys once and maybe not more, an admirer will not only buy several times, but it will be his best publicity.

By maintaining a proactive attitude with customers you will build long lasting relationships. Get first-hand feedback on the product, service or treatment received.

Knowing if this person trusts in your company or how they perceive it, will optimize the improvements of the image achieving a greater loyalty.

The opinion of your customers is the key to a safer future.

To know more about the service

 

telemarketing surveys

If you have any questions about our customer survey service, please contact us without obligation. We look forward to your comments. An agent will contact you as soon as possible.

Check the survey information using Neotel’s virtual pbx monitoring that allows you to record, register and listen to all calls entering or leaving the extensions, as well as intervene in any call that is not to your liking.

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Virtual Premium Call Recorder: Your calls recorded every time

Current call centers require the recording of calls for monitoring, control and education of agents, being fundamental for your company. Remembering that European regulations establish that recordings must have explicit authorization from the customer, Neotel offers within its call center software the option of call recording.

Importance of virtual call recorder

In order to comply with the regulations it is necessary to have the software that includes the integrated call function, allowing to save, play and delete the recordings as appropriate.

Neotel’s Virtual Call Recording is included in the Virtual PBX which allows you to save all incoming or outgoing recordings of your company for up to two months.

 

Automatic Call Recorder (A.C.R.)

Depending on your requirements you can configure the call recordings in your call center software.

The automatic call recorder will help you to have a copy of all conversations without the need of human intervention.

Agents won’t worry about recording calls, and will focus on properly attending to each of their customers or prospects.

Neotel Virtual Premium Call Recorder

One of the functions that we offer you at Neotel is the Premium Call Recorder that allows you to extend the time and storage space of the calls that are made and received in your company.

This additional function of the virtual switchboard allows you to forget about the 2 month limitation. When you activate the service, all the recordings will always be in the cloud where you can access them from any location that has internet.

This Neotel cloud offers you the capacity of 1 Terabyte.

How much is 1 Tb?

 

To understand how much is the capacity of the Neotel cloud we offer you the following comparison:

1 Gb is about 14,000 minutes (which is about 9 days)

1 Tb is about 10,000 days (About 27 years of recording)

signaling virtual pbx

What does the Virtual Premium Call Recorder service include?

The service includes access to the web where you can find your personal recording library with search filters to access the recording you need with access from anywhere in the world.

SERVICE BENEFITS

  • You will have access to all outgoing and incoming calls from your PBX that are stored in the Neotel cloud.
  • Specialized web panel for audio management functions.
  • Save your phone conversations permanently in time.
  • It does not require permanence.
  • Listen to, download or delete all the calls you have recorded, you can do it directly from the website
  • Filter recordings by date, extension or agent
  • Allows you to store your company’s/business’s telephone attention in order to optimize customer service.

 

call statistics virtual pbx

The Virtual Premium Call Recorder is an additional service that you can include in your virtual switchboard where you also have access to

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Virtual PBX: Optimization of communication and customer relations

Communications for businesses, large companies and call centers are done through telephone exchanges, with the inclusion of internet call systems the use of virtual pbx has become widespread to encourage the use of VoIP calls, Neotel offers the best possible option to save costs and increase productivity.

What is a virtual switchboard?

The virtual switchboard is an Internet-based IP telephone exchange system (called a cloud service).

The main advantage is that for the use of the service, the customer can be outside his office, does not require sophisticated equipment (except in some terminals or IP phones), and its cost is monthly, without having to make any investment.

How does a virtual switchboard work?

The virtual pbx’s are also called vPBX (Virutal Private Branch Exchange) where your software is hosted on a server that is controlled by VoIP, this is responsible for providing numbers that are used to contact the company.

The main feature is the transformation of the calls into data packets to be transmitted over the Internet to the receiver, which has the ability to decode them.

This feature reduces the cost of the call and the associated services (extensions, welcome menus, call forwarding, call recording, among others).

It eliminates the need to contract a telephone line for each operator in the company, and in turn allows interconnection with another location, a mobile or even at home.

Why choose Neotel’s virtual voip switchboard?

 

telemarketing surveys

Neotel’s Virtual pbx voip allows significant savings for companies because it does not require investment in hardware.

Services are controlled using a simple Control Panel that is easily integrated to mobile phones.

Our Virtual PBXs include features that allow

Advantages of Neotel’s virtual switchboards

The virtual switchboard allows 100% linkage with the services offered by mobile phones, so our customers benefit from all these advantages of this linkage.

 

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Some advantages of this type of integration:

  • Internal calls at zero cost
  • Bonuses contracted from mobile extensions.
  • One single invoice
  • Configuration adapted to your needs
  • Included at no extra cost:

 

telemarketing surveys

Why choose Neotel?

There are more benefits than you can imagine, first you do not need to buy anything, does not require permanence, you can use mobile and fixed as extensions of the virtual switchboard.

 

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The WebRTC extensions are free and have no limits on the number of minutes, all the functions you need are included, and as an option that stands out is that we offer you a new number if you do not have a number to carry.

In cases where you need to port your number it is possible that they become a virtual number and you will receive calls on your mobile or any other table number you provide and your number will be the same.

Neotel

Increased use and application of Neotel’s Telemarketing Survey module

With our quality survey service your company has a module that is integrated by default into the switchboard panel of all customers with which you get very valuable information on, for example, what your customers think about your business.

Every day that passes in Neotel we receive more and more requests, where we are asked about our “Telemarketing Surveys“. This module works through your virtual pbx.

Until now, for companies interested in conducting telemarketing survey campaigns, this was a real nightmare. And now, thanks to the Telemarketing Survey module integrated by default for all Neotel customers, more and more companies are choosing to run this type of campaign to obtain information.

 

Neotel

What is Neotel’s advanced virtual PBX?

The virtual PBX is built with the Customer Service and Telemarketing services in mind.

By contracting the Neotel virtual switchboard we guarantee a substantial improvement in the performance of our call center company and the sales campaigns / Telemarketing

With Neotel the permanences disappear. When you hire us one of our services, if you are not satisfied with the quality of the service you can leave without any inconvenience for you. Similarly, from Neotel we are sure that once you try our solutions you will not want to change operator again.

 

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With the virtual switchboard we can make calls between our offices in a much cheaper way. Besides, it does not matter where in the world your employees are. With the virtual switchboard are all savings.

Neotel’s advanced switchboard encourages call centers to achieve their goals in less time.

Save on your bill; never in the quality of service

Remember that, with the virtual switchboard, your agents may be working from their homes and as if they did from the office.

Through a username and password, Neotel gives you access to its complete telephony solutions ecosystem.

From your client panel you can perform actions such as setting up waiting calls, queues, waiting music, and a very long etcetera.

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The Neotel virtual switchboard is the only one that is updated with new improvements for customers

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The Neotel virtual switchboard presents different modules such as:

It is for all the above that the Neotel virtual switchboard does not need investment in installation by the customer.

A company is always interested in saving on the bill. This, however, does not mean losing quality of service.

Neotel

Telemarketing for satisfaction and quality surveys

Thanks to telemarketing we get companies to know more about our customers, their opinion, and what they think about our products.

Any telemarketing campaign that is expected to be successful needs a prior analysis of it. First of all, we have to segment our target audience to which the telemarketing campaign is directed and directed. From our database of clients sometimes it will be interesting to select the clients that we think will be more receptive when it comes to hearing what we have to tell you about our new product. This also applies when conducting telemarketing surveys where what you want to know is the degree of customer satisfaction about a particular product. Then another fundamental factor is to think the previous speech and that will focus towards the customers that we will call. It is important to analyze this discourse because according to the final result of it our client will be more or less likely to continue to listen to what we want to offer or not. And finally, evaluate whether the telemarketing campaign is going to be done in-house or on the contrary we want to outsource it outside.

Plan your telemarketing campaign to be successful

Being the telephone as the communication channel chosen for our telemarketing campaign, the advantage is that the contact is produced in a very direct way with the customer. In this contact the telemarketing company will try to give the best possible information to its customers about the new products to be offered. Generating telemarketing surveys we obtain a very effective way of knowing and analyzing the degree of customer satisfaction about our products.

Telemarketing Surveys

Thanks to the telemarketing campaigns, the companies obtain a series of very valuable data on the opinion of the clients about our company and our products. Once collected this data and studied the company has an extra information that did not have before, and with it is able to know the shortcomings of your product and how to improve them.

With telemarketing surveys companies get the best possible feedback from their customers.

Telemarketing is the best way of bidirectional contact between client and company, and used correctly can become a very powerful weapon for any company that wants to publicize its services or products.