The impact of the first call on customer satisfaction

It is possible that when talking with a customer service center, we ask ourselves what is the way that companies have to evaluate the attention and work of the operators. It seems logical that after investing in sophisticated CRM, call center software or a virtual switchboard, it is necessary that a company dedicated to massive call traffic, consider some indicators when evaluating their work and that of employees. So. How do they do that?

The resolution of the first call.

Numerous investigations related to the call center market reveal that no other indicator has a greater impact on customer satisfaction than this so-called “first call resolution” or “FCR.” And it is precisely thanks to these call center software, CRM or to its virtual switchboard, as it is possible to collect enough data for its evaluation.

The resolution of the first call is neither more nor less than the ability to resolve any concern, doubt or any result assimilable to that in the first telephone contact, the final customer has achieved what he was looking for.

The same studies show that each percentage point of success in this first call directly represents a percentage point in the perception of customer satisfaction.

Additional advantages

The increase in satisfaction is not the only benefit of a call center focused on the first call resolution. In addition to this, call centers with a high success rate in this task undoubtedly achieve much lower operating costs. Since not solve initially will generate a certain number of repetitions of calls, companies will be doubling or tripling the number of operators, use of their virtual switchboard and VoIP costs or they will be losing additional customer service opportunities.

But this successful first call will also have benefits for the company’s own workers. We all know how annoying it can be to work with a dissatisfied client. By avoiding frequent calls from frustrated clients due to the initial non-resolution of their need, job satisfaction rates increase significantly, resulting in an exponential success of agents, supervisors and the entire operation.

How satisfaction is valued: adopting the right approach.

Although we have already seen that it should be taken into account to consider a call resolved, it should be noted that not all companies adopt a similar approach. Some of them program their CRMs or establish their indicators considering that the simple need of transferring that first call or subsequent follow-up work can be considered a success.

However, although it may seem like a solid approach to measuring quality, it may be incomplete by not taking into account something essential: the customer’s own satisfaction.

Post-call surveys, by phone call or email should be the icing on the cake in these situations. At the end of the day, in these technological times, it is still applicable that the customer always -or almost- is right.


The five key technologies in customer service

Long before the invention of the virtual switchboard, the Internet, the CRM or the modern call center software, there were other technologies that made the massive call service market reach its current status.

Some of them are in retreat, while others, invented 60 years ago are still topical. Let’s know them.

The tone dialing

Many still remember dial telephones, those in which a wheel had to be rotated to make them operate, however the technology that allows the operation of a virtual switchboard – tone dialing – was introduced in 1963 by Bell. A year later the Western Electric 1500 was the first phone on the market, which allowed to dial by buttons. Of course, they did not include the symbol of the pillow or star.

The toll-free numbers


In Spain known as 900 lines, without which more than one virtual switchboard would be without work, were invented in 1967 by a scientist from the company AT & T as an excellent formula to market the products. The airlines and American florists of the 1980s came to add more than 3 billion free calls annually. Soon this hit became international.

Private exchange exchanges

Nowadays, the PBX-type virtual switchboard, the private exchange exchanges -the PBXs “were one of the first computerized evolutions of the conventional switchboard. Essentially they were mini-switches that allowed to route calls to the companies in two ways: manual, which still required an operator for the exchange or automated, which already allowed the switchboard to route the call by itself without having to request the operator the connection with an extension. This latest technology became one of the secret sauces of the first call centers.

Interactive voice responses (IVR)

Perhaps, the most essential technology in the software and the operation of the modern call center, were used for the first time in the banking machines of 1970 to verify the balances of the clients. Soon they became really popular as a means to route customer service calls. Nowadays, they are able to recognize what a customer says on the phone and act according to their request. If you have ever talked to a speaker who asked you what you wanted to do when calling a customer service center, it was an IVR working in conjunction with the virtual switchboard.

Short Message Services (SMS)

Invented in 1992 to operate with the first mobile phones based on GSM technologies, they had to spend more than two decades compared to the previous technologies listed for their introduction. However, its appearance meant a before and after in mass call and communication systems, allowing very fast transmission of information and facilitating public attention. They also produced a fundamental change in the philosophy of customer service, from being reactive -the company communicated with the client at the request of the same- to predictive -the company requests an action from the customer-. This small big change may have gone unnoticed by many, and you may think it is not very important. The marketing experts and the business figures associated with this change between reaction and prediction say the opposite: it has exponentially increased the turnover of the companies that use this technology.


Call center software: management panel

Thanks to the management panel that is integrated in the call center software, it is possible to monitor, in real time, the work performed by the telemarketers of your company.

But when evaluating this element of the software there are other more details that you should consider to understand how useful it can become.

Call center management

You must be very clear, when talking about this element of the call center software, which is through it that you can manage the entirety of your call system. Therefore, when choosing between software and other it is essential to consider the benefits that the panel provides, but also its simplicity and clarity of interface.

marcador progresivo

Keeping this clear is the time to talk about the main advanced features that the management panel has to offer and that are certainly worth taking advantage of:

  • Adaptive predictive dialer, which handles different types of marking in such a way that can be configured to suit different situations. Thus, you can choose progressive, predictive, automatic or manual dialing.
  • Control and monitoring tools for all calls.
  • ACD for incoming call identification.
  • Recording system, which can also be adjusted as required. Thus, through the panel can set the fixed recording, by service or on demand if required. In addition, thanks to the different types of managed filtering you can easily find the recordings made.
  • In addition, although in the panel that presents the call center software there are many more functions we must finish talking about the different tools of metrics, reports as well as dashboards that allow to visualize in numbers the work of the call center and determine according to them the management Which should continue to be given.

Why you should care about cloud software for call center

By far, the cloud is more convenient for call center managers. It is flexible and scalable.

The cloud means convenience

Benefits of a Cloud Call Center


With the cloud, scalability is never a concern. In addition we will save in dptos. Of IT. This means that we are going to save very long waiting times which is what happens when you depend on these types of departments. With the cloud the infrastructure is already established in the cloud of Neotel. Adding or removing agents is really easy.

Hire more talented professionals

Because agents can work from anywhere, they can be hired all over the world. Do not just stick with the professionals in your area. Hire the best agents, no matter where you are.

Remote agents

Call center software

Cloud-based call center software makes it possible for agents to work remotely. Because it is accessed from an Internet connection, agents have all the software at your fingertips and from anywhere.

Continuous updates and new features

The applications are hosted in the cloud and updated by Neotel developers; And not by the computer personnel of your company. This means that when a new update is released this automatically arrives at all clients.

The cloud works differently. All applications are hosted outside the client’s business. The tools are housed in the Neotel data center.

The term cloud is used very frequently today. However there is still some confusion as to the meaning of it. Agents use Internet networks to access call center tools.

What does cloud for call centers mean?

If you are a call center manager, you should be concerned that he or she is staying with Neotel and in your cloud. They are all advantages.


Integration between Neotel and Google Calendar

Neotel has connected its Call Center Software with the popular Google calendar.

Integration between Neotel and Google Calendar

Integration objective: to facilitate the creation of calendars in Google Calendar from the Neotel switchboard.

Once the calendar is created you can add users with Gmail (Google) accounts so that the events appear.

In this way to the commercial street or anyone with a Gmail account, will appear the events on their mobile phones or any device from where they access your Gmail account.

The administrator of the Neotel switchboard can assign the workers’ calendars to the telemarketers, so that they can create appointments or manage the assigned calendars.

Neotel - Google Calendar Neotel - Google Calendar Neotel - Google Calendar

All this can be completely managed from the Neotel Call Center Software, guaranteeing the privacy of the events, the easy management of permission assignments in order for the PBX administrator to have total control over users and events.