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Complement your Marketing campaigns with bulk SMS sending

If companies do not want to be left behind in the war of online marketing, they need to incorporate massive SMS sending campaigns into their strategies. SMS marketing is more alive than ever.

Neotel has a free module for its customers to send bulk SMS messages to customers where they will only pay for sending these messages only at a very low price. With the Neotel sms sending module, you as a client will have a tool where, in addition to managing the sending of the sms, it also includes reports with satisfactory shipments for control. Neotel’s mass message platform works through the same web tool that clients use to manage the rest of the tools. With a sms template system, which is very easy to configure, customers now have a very simple and inexpensive way to start working with their massive SMS sending campaigns. The goals in massive SMS shipments are 2 mainly : Sell and notify. The sending of mass sms is one of the most functional communication channels for companies for several reasons:

 

SEND MASSIVE SMS TO MOBILE MASS SMS FOR COMPANIES SMS SENDING PLATFORM

  • Integration with the email marketing strategy: although the sms and the emails are independent means of communication, the companies usually use them jointly for, according to their needs. As a general rule, emails will be used for informational and more generic communications, while sms are used for communications that are more urgent to notify.
  • The mobile as support: the sms are the most effective way to reach consumers who use mobile phones for everything related to obtaining information.
  • Rapid retention: text messages are easy to memorize and are short.
  • Speed: an SMS does not need to be adapted to a complicated format, so it does not require a long time for its configuration.
  • Deliverability: when we send an SMS we can be sure that it will be delivered and there is a very high probability that the recipient will read our message. In the absence of a spam folder as it happens with emails, short text messages (SMS) are always received without any problem.

Take advantage of the marketing sms with Neotel

Seeing all this would be a pity that companies do not take advantage of the benefits of mass SMS shipments for their marketing campaigns. Data on the habits of mobile phone use and text messages support the use of sms for campaigns. Massive sms. Maintaining constant communication with customers is essential. Thanks to sms and mass mailing this is now easier.

SMS for specific audiences

One of the main characteristics of SMS marketing is that it enters through the screen of the most consulted device at present: our smartphone.

We are entering a circle where mass SMS campaigns must be targeted at their specific audience or target, knowing how to differentiate between the different existing generations.

Importance of establishing appropriate campaigns for everyone

Do not forget that when it comes to a massive sms campaign is essential to know how to reach the heart of the recipient. The one who is going to receive our short text message. Don’t forget that ours isn’t the only sms you’re going to receive that same day.

When segmenting the database of customers who will receive our sms, it is not a bad idea to have this previously built according to criteria such as the frequency of use of our services, their methods of payment, their musical tastes, segmented groups with their styles, … And not only by age. In order to collect this information, one way is to make use of telemarketing surveys.

Among the advantages of implementing a mass marketing campaign via SMS are the following:

  • We position our website in the main search engines indirectly.
  • We become a constant companion in the lives of our users.
  • We attract new consumers.
  • We turn our leads into high fidelity customers.

 

SEND MASSIVE SMS TO MOBILE MASS SMS FOR COMPANIES SMS SENDING PLATFORM

Who are Generation Z and how should the strategy be?

To be effective with our SMS campaigns, let’s use these tips:

  • Our campaign should include the use of hashtags, invitations to digital meetings, surveys, etc.
  • It’s never a bad idea to include a direct link to our social networks in our sms campaign. Generation Z is more than used to it and feels very comfortable when it moves through the world of Social Media. You have to give them what they ask of us.

Generation Z are digital natives, who can’t be even 5 minutes without consulting their smartphone.

According to several studies, Generation Z is postmodern, enterprising and interactive.

Who the millennials are and what the strategy should look like

When we plan our SMS marketing campaign for leads entering this group, let’s write:

  • To build trust.
  • In a casual way.
  • The young people’s reading mode is scan mode and their periods of concentration are getting shorter and shorter. An excess of information that comes mainly from the Internet is to blame for this. We must be entertaining, concise and brief with sms.

Remember that the greatest ally of younger consumers is the mobile phone. We must be smart enough to know how to make a niche for ourselves in their lives. Millennials use the smartphone to buy, share and communicate absolutely everything around them.

Attempting to reach this group of users using conventional marketing techniques and strategies is, to say the least, a waste of time.