Sending bulk SMS to cell phones is effective advertising

Much is said about social networks, Internet advertising and even telemarketing. However, there are other means of effectively publicizing a company’s image and services. One of them, which seemed to have gone out of fashion, is once again on the rise: sending bulk SMS to cell phones. With the arrival of the smartphone, it seemed that this option would be forgotten, but in the second decade of the 21st century, it has returned to the forefront.

There are technological solutions that, although old, work. And if something is effective and useful, why not take advantage of it? This is precisely the shift that several companies are experiencing with SMS marketing. Right now, the SMS sending platform has a second wind and that has its reasons demonstrated by statistics.

Sending bulk SMS to mobiles does work

Send massive SMS to mobile mass SMS for companies SMS sending platform

Texting is already older than many entrepreneurs, businessmen and advertisers. However, even in today’s times there is a statistic in favor of sending bulk SMS to mobiles as an advertising strategy. It is known that SMS has an average message opening rate of 90%. To be more precise, it is known that if 100 advertising messages are sent at the same time, about 90 people will read it within three minutes of receiving it. In the marketing world, this is simply pure gold.

However, the statistic gets even better with a little patience. In fact, sending bulk SMS to cell phones can achieve 99% message open rate, if you take into account an estimated time span of 20 minutes. What this means is that companies that incorporate this type of marketing will have a truly effective way to reach customers and users.

This does not mean that sending bulk SMS to mobiles from a VoIP PBX will sell everything. Of course, it is still necessary to study strategies to ensure that these messages can be persuasive and achieve more sales, or whatever needs to be achieved. But apart from this, it is known that advertising via text messaging is effective, has an impact and advertisements will be read more than with virtually any other means of communication.

Other advantages of bulk SMS for companies

In addition to the sufficiently decisive fact of having an open ratio of almost 100%, text messaging has other advantages. For example, sending bulk SMS to cell phones is a mechanism that is not perceived as invasive advertising by customers. In fact, this is a type of marketing that is better regarded than some direct telemarketing and email marketing practices. Most people will not feel invaded by a company sending them offers or advertisements via SMS.

One of the current benefits of bulk SMS for business has to do with today’s smartphone systems. Basically, an Internet app notification looks the same on the screen as a text message notification. On the cell phone it will look the same, which is why most people ignore this type of notification. But it could be argued that text messaging notifications might even have an advantage over the rest.

To tell the truth, the bulk of the notifications we get on our phones are usually from social networks and other apps. Therefore, when most people receive a text messaging notification, they tend to pay some attention to it, as it is usually important. People already associate this communication format with business messages or messages from their loved ones. In short, it is hard for almost everyone to ignore an SMS.

Neotel is much more than an IP voice switchboard

The SMS sending platform is usually a program that is sold separately. However, at Neotel we have incorporated it into the VoIP PBX to have everything in one place. It should be noted that this is just one of the add-ons that we have successfully added to our telephone software. In it we also incorporate progressive dialer, robot call, CRM, call recorder and other core technology solutions for business service and sales.

Neotel has one of the most advanced and inexpensive platforms for the professionalization of business communication on the market. Undoubtedly, this program is no longer only for companies with call centers and can be useful and viable for any enterprise. It doesn’t matter if it’s a store, a company, a family business or a freelance activity: Having this resource at your disposal will help your company to grow. Contact us at any time.

Sending bulk SMS to mobiles: A proven success

Nowadays we talk about lovemarketing, email marketing, blogging and other marketing techniques. The advent of social networks has caused advertising efforts to focus on the Internet. However, there is a practice from previous decades that continues to have good results: Sending bulk SMS to cell phones.

Sending text messages for commercial or business purposes has been around for a long time. Some companies have maintained it for the last two decades precisely because of its effectiveness. Below, we will present some data that prove the scope of bulk SMS for companies, so that you can understand why it is necessary to implement it.

Open ratio of almost 100%: Its main advantage

Those who rely on commercial or advertising SMS services rely on their impressive open ratio. Sending bulk SMS to cell phones has an average open rate of around 98%. This means that, if a campaign is sent to 100 phone numbers, at least 98 people will see the message and open it to see what it says.

Send massive SMS to mobile mass SMS for companies SMS sending platform

At a time when email marketing has become so fashionable among digital marketers themselves, text message advertising is much more effective. In fact, while SMS have a 98% open rate, promotional emails have an average open rate of only 20%.

But the open ratio is not the only statistic that demonstrates the effectiveness of sending bulk SMS to cell phones. In fact, text messages have a better link open rate with 20%. In other words, if a company sends this type of advertising, it is expected that this percentage of customers will click on the links sent through the message. This is a lot, compared to the 2% achieved by advertising emails, which are usually ignored and accumulated in inboxes.

SMS: The most read and the quickest to read

As much as email is related to the Internet, it simply cannot beat the ability to send bulk SMS to cell phones. While emails sent by companies may go unnoticed without even being opened, it is known that people tend to check a commercial SMS about 3 minutes after receipt.

In other words, text messages are not just advertising that is opened more. In reality, it is content that is opened more quickly. Even in cases where the customer takes longer to review them, they are more likely to be opened because of the format itself.

In addition, SMS marketing is believed to have a higher return on investment (ROI) than many marketing strategies. In this area, SEO is the best due to the fact that a blog is more economical and well worked, it can be seen by millions of people. However, the SMS sending platform also has good records in this field.

Sending bulk SMS to mobiles is a good format for advertising

Much of the success of sending bulk SMS for businesses has to do with the format of this messaging. To begin with, when a person receives a text message, it appears in the same notifications used by other Internet platforms. In other words, many times we might think that it is someone sending a WhatsApp message, when we are sent text messages. Therefore, we give it the same importance as other newer apps.

In addition, the way text messaging is verified makes it much more likely to be checked. With emails, it happens that most people are used to putting them aside, unless it is an important work or student matter. The reality is that human beings associate email with work or study. The worst thing is that we may leave an email for hours or days until we decide to open it, only if it is something important.

Text messaging, on the other hand, tends to have much less extensive inboxes that are easy to open, and it is even possible to see some of the key information just by checking the notification. It is much easier to go back to check an SMS than it is to check email and other formats.

Sending bulk SMS to mobiles: your best secret

In reality, sending bulk SMS to cell phones is also very effective and is well received for one key reason: it is not perceived as spam. Some studies indicate that up to 70% of consumers prefer to receive text messages from companies with which they are affiliated. According to a study conducted by the company Mobile Behaviour Report, 91% of consumers perceive this type of message as “useful”.

Similarly, it is believed that only 10% of customers perceive bulk SMS for businesses as spam. Because of this perception or belief, sending bulk SMS to cell phones continues to be so profitable, effective and positive for businesses. Moreover, this may be one of the main reasons why this medium is one of the most used when it comes to building customer loyalty.

This is also one of its advantages over social media marketing and email marketing. In general, these two practices are often seen as spam. In the case of the former, even paid advertising spaces on the platforms become annoying for users. In the case of the latter, there is no doubt that the practice is even abusive for people.

Why are consumers happy to receive SMS from companies?

In principle, the bulk SMS format for businesses is likely to facilitate good receptivity. However, it is known that customers view bulk SMS for business positively for the following reasons:

Immediacy and relevance: for many people, business SMS is positive because it is immediate. Especially if the information is relevant to customers, it is usually well received.
Reminders: One of the most common uses that companies give to their SMS sending platform are reminders. This is precisely the type of message that customers want to receive from their companies to make their lives easier. The best part is that this type of content also builds loyalty.
Source of promotions: Text messaging is one of those few formats that have the approval of users to receive new promotions and offers. As mentioned above, many people believe that this type of message is less invasive.

It is now known that sending bulk SMS to cell phones generates more leads than many other marketing mediums. In fact, if compared to other modalities, text messaging would have an advantage of up to 10% when it comes to generating sales.

SMS sending platforms: they are call center tools

The SMS sending platform is part of a large list of call center tools that exist in the market. There are specialized programs for this function, but at Neotel you can find this application as a complement to the virtual switchboard. This is much better because the tool comes integrated, being even more economical than other proposals.

Installing a virtual PBX allows all the communication of a company to be done via IP telephony. For this, you only need this software, broadband connection and small connection equipment. Undoubtedly, this is something that suits any enterprise, because this communication protocol is much cheaper, practical and of high quality.

In addition, virtual PBXs have many complementary modules that are very useful for entrepreneurs. That is to say, as well as having a platform for sending SMS, they also provide tools such as call launchers, call robots and other resources for business marketing. Undoubtedly, installing a virtual PBX is an advantage for any business, with an excellent cost-benefit ratio.

At Neotel you will find the best virtual switchboard

Neotel is a pioneer in virtual PBX services in Europe and the world. Our company has more than 20 years in the market of technological solutions. The software we offer is stable, fast, easy to use and its cost is adapted to the needs and possibilities of each entrepreneur. For this, we offer various plans with the intention that even new entrepreneurs can enjoy the advantages of this communication system. Contact us and contract this interesting service.

Sending bulk SMS to cell phones is effective marketing

If you think text messaging is obsolete, you might be wrong. The rise of the Internet, apps and social networks has not necessarily meant that this communication tool has been discarded. Statistics only prove one thing: sending bulk SMS to cell phones is an effective marketing strategy and therefore, still valid.

Companies that work with an SMS sending platform do not do so because they are outdated. In fact, the idea that text messaging is an old resource does not exist in marketing. To tell the truth, this is a communication mechanism with immense all-round benefits. Companies gain a lot by sending messages to their customers via text messaging.

Text messaging is old but useful

Send massive SMS to mobile mass SMS for companies SMS sending platform

Certainly, text messaging was the biggest innovation introduced during the second generation of telephony. With the development of smartphones and the popularization of chat apps, it was thought that SMS would come to an end. Although at first, this tool registered a drop in its use, it has not been able to disappear.

Text messages may be considered old, but they are still very useful. They are still an excellent way to communicate when there is no Internet coverage. Many cell phone plans still offer a number of SMS in their plans and rates. Added to this, there are many consumers who still use the messaging service on a regular basis.

SMS usage is still being considered by the smartphone manufacturers themselves. This can be verified in the way it is included in operating systems.

Two key reasons for using SMS marketing

The most innovative phone operating systems do not rule out the use of text messaging. In fact, the SMS we receive always appear within the general notifications of the cell phone. In other words, our Smartphone notifies us in the same way when we receive an interaction on social networks as it does when we receive a text message.

Therefore, people pay the same attention to an SMS as to any other interaction that occurs in any App. This visibility is key to understanding the effectiveness of continuing to use text messages. By sending bulk SMS to customers’ cell phones, companies effectively reach them.

Another not minor fact is that people no longer delete their text messaging inboxes as regularly.  This is because today’s cell phones have a lot of storage capacity. In other words, even if we don’t pay attention to business SMS, we keep them saved and can always view them at another time.

Statistics are in favor of SMS

There is statistical data that supports the effectiveness and validity of text messaging. As of 2018, 389 billion SMS were being sent worldwide. There is no evidence that these numbers will drop too much until today. More than 6,000,000 million smartphones fall into that statistic. In other words, even users with the latest generation of cell phones continue to use this format.

There are also data that demonstrate the potential of SMS marketing. It is known that 86% of consumers worldwide receive business text messages, which is evidence of the impact of this strategy. Added to this, 30% of consumers interact with some of their contracted brands and companies via SMS.

Of course, the most favorable data for SMS marketing is its open ratio. According to some statistics, 98% of text messages received by people are opened. In addition, 64% of people are happy for companies to communicate with them using this format. In plain words, using text messaging as a mechanism for advertising is effective and that is proven.

What is the SMS sending platform like?

Of course, companies do not send their advertising text messages one by one to each customer. They have specially designed tools to send bulk SMS to cell phones. At Neotel, this is a module compatible with our contact center software.

This program can be called an SMS sending platform. The way it operates is very similar to the system of professional call launchers. Basically, the program allows you to enter large lists of customers’ phone numbers. From here the text message is composed and scheduled to be sent to each listed number.

When using this type of program, messages are sent simultaneously. In this way, companies can communicate with hundreds or thousands of customers at the same time. In fact, this makes it possible to reach large groups of people through their Smartphone. It is known that 80% of purchases are planned by consumers from the use of their cell phone.

SMS sending platform add-ons

It should be noted that the bulk SMS program for companies does not only send messages. In fact, this tool also works with other add-ons that allow you to get the most out of text messaging advertising campaigns. These are the following:

Control of SMS sent: The SMS sending platform allows to know which messages were effectively sent. This allows to have a first idea of how effective the campaign was.
Communication statistics: The module for sending bulk SMS to cell phones has its own statistics. In them you can see issues such as the open ratio of each campaign and track the receptivity of the messages sent by the company.
Api for third-party software: This has to do with the compatibility of the SMS sending platform with other software. It is important because companies usually work with different programs such as contact center software. Integration is desirable and sometimes necessary in many cases.

Of course, not all programs to send bulk SMS to cell phones have these features. Hence the importance of exploring the market options and choosing the best SMS Marketing platform. Neotel’s module has all these complements that are very useful when creating advertising campaigns.

Neotel’s SMS Sending Platform: Advantages

Neotel offers one of the best modules for sending bulk SMS to cell phones on the market. In addition to having add-ons such as statistics and the rest of the above mentioned, our program has other advantages:

Fast and fluid system: Each SMS sending platform works differently. Some tend to be a little slow when programming messages, or when working with lists of telephone numbers. Neotel’s module is very fast and proven to work.
Possibility to add links: Nowadays text messages allow you to incorporate links leading to web pages. Unfortunately, not all bulk SMS programs for businesses have this capability. Neotel’s module is up to date and allows you to add links that lead users to other sites on the Internet.
Customizable Templates: Templates are used in this type of program to make it easier to write the text and structure it the way you want it to be. Neotel has the best customizable templates to send unique, aesthetic and effective advertising SMS.
Easy to use interface: Neotel’s module for sending bulk SMS to cell phones is intuitive and easy to use. Scheduling the sending, entering the lists and adding the text is very simple.

Neotel’s SMS sending platform is a complement to our virtual PBX for SMEs and large companies. This program allows you to manage business communication with professionalism, quality and very interesting technological solutions.

Neotel’s contact center software: the best communication solution

Companies depend on their ability to contact customers and potential users. In this sense, Neotel’s contact center software has modules and functions to improve business communication substantially. This tool increases the quality of the call center and also of telemarketing tasks.

Precisely, the module to send bulk SMS to cell phones is a fundamental part of our telemarketing tools. However, this is only one of the solutions that we make available to our customers. In fact, we offer various mechanisms to amplify business communication in different ways. The aim is to increase the scope of action of enterprises.

The virtual switchboard for SMEs will allow the integration of all the telephone communication of a company. From here, the entrepreneur will be able to know how many calls come in, how they are answered, have statistics of his call center room and even monitor his tele-operators. The best thing is that we offer different plans adapted to the budget and needs of each company. There are no more excuses to professionalize customer service and sell more.


Business advertisements? Send bulk SMS to cell phones

Many companies have problems projecting their advertisements and messages in an effective and interesting way. This is a very common drawback in new ventures. Having a good database makes it possible to reach users and the Internet is not exactly the best solution in this case. In contrast, sending bulk SMS to cell phones is usually much more effective.

SMS seems like a technology from the beginning of the millennium but it is still very popular. People still pay attention to text messages. That’s why the latest virtual PBX services offer modules that support this technology. Many companies continue to send advertisements to their customers via text messaging and get good interaction and results.

Bulk SMS for businesses: reaching broad audiences


send bulk sms to cell phones

The largest telephone companies are well aware of the power of sending bulk SMS to mobiles. Consumers’ eyes are on the Internet and social networks, but also on the smartphone. Sending text messages means being literally at the customers’ fingertips. Any type of message can be spread via this channel, which is also useful for getting users where you want them to go.

It has been proven that email marketing is not as effective because not all people open business emails. In addition, call launchers, although necessary, do not allow contact with all customers. No matter how many modules are used, such as signaling that allows the use of reliable telephone prefixes for the customer, not everyone will answer the calls. Recorded messages are useful but never as effective as an SMS sending platform.

All users and consumers have their eyes on the Internet and social networks but also on the Smartphone. This is one of the factors that gives validity to text messaging as a way of communicating various business messages. Added to this, its effectiveness has motivated other companies to keep using this medium. Therefore, people have become accustomed to check the messaging understanding that they will find important information in it.

SMS sending platform: Virtual PBX module

Those who contract VoIP PBX services and use IP telephony services can request a bulk SMS module for companies. Everything is handled from the call center software and the process is usually very simple and automatic. For example, Neotel has a service that is easy to integrate with any management program used by the contracting company.

The best thing about this service is that the sending is controlled and the messages are elaborated through easy-to-use templates. The mailings are sent to large lists of cell phones and it records statistics that indicate the success of the mailing and the message. This allows in some way to improve the elaboration of future notifications.

The open rate of the SMS sending platform is very successful compared to other media. This is a statistic that measures the percentage of people who have opened the text message and read the information. Therefore, it is recommended that companies acquire this type of solution to promote better communication with their customers.