Large global corporations have toll-free numbers to receive calls. Although it may seem that this does not make sense, as it is an additional expense, it does have an explanation. In fact, it could be said that you gain much more by contracting 900 lines than you lose, or rather, invest. Historically, many companies see this as an investment, and rightly so. Everything that generates a return or a profit is an investment and that is what having this type of telephone number in a company is all about. Of course, you have to have some secrets in advertising and business communication to take good advantage of this tool that PBXs bring you. Next, we will explain one of the best kept resources of the great entrepreneurs.
What are 900 lines?
Before explaining the advantages of contracting 900 lines, it is important to know what they consist of. A line with this prefix is a special rate telephone, as it is called in Spain. They are also known as intelligent network numbers in other countries. This is because they operate differently from any other telephone number. Any traditional telephone number works by charging the caller for the call. In contrast, the virtual 900 number allows the person receiving the call to be completely responsible for the cost of the call. Many will probably ask themselves, “Why do I want to pay for my customers’ calls if I want them to spend on my products? In reality, having this type of telephone service has several benefits. By all accounts, contracting 900 lines is synonymous with greater business opportunities. That is to say, those companies that have a virtual 900 phone number in their customer service, usually generate more revenue than those that do not. For sure, by allowing users to pay nothing when calling, more advertising, commercial opportunities, data and, of course, new customers are generated.
Contracting 900 Lines allows you to obtain useful information
It is enough to say that free attracts more people to explain why 900 lines are profitable. However, it is much better to explain some ways that entrepreneurs can take advantage of the premium rate phone. One of them is to obtain valuable data from users, and what is more valuable than their telephone number? In order to do this, it is important to rely on two other call center system tools: the IVR and the CRM. The first ensures that the user interacts with a robotic operator and provides some important personal data. The second allows the telephone number from which the call arrives to be seen by the teleoperator and recorded in the interactive database, which is basically the CRM. From here, companies can collect phone numbers with basic user data and promote telemarketing as well as sales. Of course, doing this will also depend on the legislation of each country. For example, in Spain the laws are usually very strict with the use and protection of customer data. In any case, there is always a way to take advantage of caller information and if the call is free, they always call more.
Contracting 900 lines: Good advertising
Another advantage of contracting 900 lines is that they become in themselves a powerful advertising tool. Many companies play with numbers and replace them with letters. To give an illustrative example, an insurance marketing company may request the number 900-SEGUROS or something similar. In reality, using this type of resource is powerful, because of all that it means to have telephone numbers like that. Companies that have a toll-free number, well targeted for marketing, are instant advertisers. It’s powerful to have a number like 900 “BANK”, or “CLINIC”, because people will remember it very quickly. And when they require this type of service, they will be more likely to call those companies because they remember it. Added to this is the fact that calling there is free, which is another advantage that few people pass up. For all these reasons, contracting 900 lines is more than positive, especially for companies that already report profits. Here at Neotel, we offer this service, also as part of our main product which is the virtual switchboard. Those entrepreneurs who are interested in this type of number, can contact us to ask the price of hiring a 900 line …. Contact us now!