Nowadays we talk about lovemarketing, email marketing, blogging and other marketing techniques. The advent of social networks has caused advertising efforts to focus on the Internet. However, there is a practice from previous decades that continues to have good results: Sending bulk SMS to cell phones.
Sending text messages for commercial or business purposes has been around for a long time. Some companies have maintained it for the last two decades precisely because of its effectiveness. Below, we will present some data that prove the scope of bulk SMS for companies, so that you can understand why it is necessary to implement it.
Open ratio of almost 100%: Its main advantage
Those who rely on commercial or advertising SMS services rely on their impressive open ratio. Sending bulk SMS to cell phones has an average open rate of around 98%. This means that, if a campaign is sent to 100 phone numbers, at least 98 people will see the message and open it to see what it says.
At a time when email marketing has become so fashionable among digital marketers themselves, text message advertising is much more effective. In fact, while SMS have a 98% open rate, promotional emails have an average open rate of only 20%.
But the open ratio is not the only statistic that demonstrates the effectiveness of sending bulk SMS to cell phones. In fact, text messages have a better link open rate with 20%. In other words, if a company sends this type of advertising, it is expected that this percentage of customers will click on the links sent through the message. This is a lot, compared to the 2% achieved by advertising emails, which are usually ignored and accumulated in inboxes.
SMS: The most read and the quickest to read
As much as email is related to the Internet, it simply cannot beat the ability to send bulk SMS to cell phones. While emails sent by companies may go unnoticed without even being opened, it is known that people tend to check a commercial SMS about 3 minutes after receipt.
In other words, text messages are not just advertising that is opened more. In reality, it is content that is opened more quickly. Even in cases where the customer takes longer to review them, they are more likely to be opened because of the format itself.
In addition, SMS marketing is believed to have a higher return on investment (ROI) than many marketing strategies. In this area, SEO is the best due to the fact that a blog is more economical and well worked, it can be seen by millions of people. However, the SMS sending platform also has good records in this field.
Sending bulk SMS to mobiles is a good format for advertising
Much of the success of sending bulk SMS for businesses has to do with the format of this messaging. To begin with, when a person receives a text message, it appears in the same notifications used by other Internet platforms. In other words, many times we might think that it is someone sending a WhatsApp message, when we are sent text messages. Therefore, we give it the same importance as other newer apps.
In addition, the way text messaging is verified makes it much more likely to be checked. With emails, it happens that most people are used to putting them aside, unless it is an important work or student matter. The reality is that human beings associate email with work or study. The worst thing is that we may leave an email for hours or days until we decide to open it, only if it is something important.
Text messaging, on the other hand, tends to have much less extensive inboxes that are easy to open, and it is even possible to see some of the key information just by checking the notification. It is much easier to go back to check an SMS than it is to check email and other formats.
Sending bulk SMS to mobiles: your best secret
In reality, sending bulk SMS to cell phones is also very effective and is well received for one key reason: it is not perceived as spam. Some studies indicate that up to 70% of consumers prefer to receive text messages from companies with which they are affiliated. According to a study conducted by the company Mobile Behaviour Report, 91% of consumers perceive this type of message as “useful”.
Similarly, it is believed that only 10% of customers perceive bulk SMS for businesses as spam. Because of this perception or belief, sending bulk SMS to cell phones continues to be so profitable, effective and positive for businesses. Moreover, this may be one of the main reasons why this medium is one of the most used when it comes to building customer loyalty.
This is also one of its advantages over social media marketing and email marketing. In general, these two practices are often seen as spam. In the case of the former, even paid advertising spaces on the platforms become annoying for users. In the case of the latter, there is no doubt that the practice is even abusive for people.
Why are consumers happy to receive SMS from companies?
In principle, the bulk SMS format for businesses is likely to facilitate good receptivity. However, it is known that customers view bulk SMS for business positively for the following reasons:
Immediacy and relevance: for many people, business SMS is positive because it is immediate. Especially if the information is relevant to customers, it is usually well received.
Reminders: One of the most common uses that companies give to their SMS sending platform are reminders. This is precisely the type of message that customers want to receive from their companies to make their lives easier. The best part is that this type of content also builds loyalty.
Source of promotions: Text messaging is one of those few formats that have the approval of users to receive new promotions and offers. As mentioned above, many people believe that this type of message is less invasive.
It is now known that sending bulk SMS to cell phones generates more leads than many other marketing mediums. In fact, if compared to other modalities, text messaging would have an advantage of up to 10% when it comes to generating sales.
SMS sending platforms: they are call center tools
The SMS sending platform is part of a large list of call center tools that exist in the market. There are specialized programs for this function, but at Neotel you can find this application as a complement to the virtual switchboard. This is much better because the tool comes integrated, being even more economical than other proposals.
Installing a virtual PBX allows all the communication of a company to be done via IP telephony. For this, you only need this software, broadband connection and small connection equipment. Undoubtedly, this is something that suits any enterprise, because this communication protocol is much cheaper, practical and of high quality.
In addition, virtual PBXs have many complementary modules that are very useful for entrepreneurs. That is to say, as well as having a platform for sending SMS, they also provide tools such as call launchers, call robots and other resources for business marketing. Undoubtedly, installing a virtual PBX is an advantage for any business, with an excellent cost-benefit ratio.
At Neotel you will find the best virtual switchboard
Neotel is a pioneer in virtual PBX services in Europe and the world. Our company has more than 20 years in the market of technological solutions. The software we offer is stable, fast, easy to use and its cost is adapted to the needs and possibilities of each entrepreneur. For this, we offer various plans with the intention that even new entrepreneurs can enjoy the advantages of this communication system. Contact us and contract this interesting service.