Advertising is an important part of any company’s business activity. Without advertising strategies and pieces, businesses basically do not exist in the eyes of consumers. Each part of the advertisements must be well thought out, since the idea is that the message arrives with aesthetics, conviction and convincing power. In this sense, the professional voice-over service is in charge of humanizing each marketing campaign.
Behind all the advertisements we see on television, radio or the Internet, there is an important background work. Part of this has to do with professional voice-over services. Behind the marketing there are experts in communicating what entrepreneurs need.
What is a professional voice-over service?
Professional voice-over services are responsible for producing the voice-over part of the advertising material. That is, what companies need professional narrators, or voice-over artists, to narrate. This includes the elaboration of dialogues and dialogues, their refinement and then their recording.
The commercials we see and hear every day are not improvised. In fact, the reach and success of those that stand out can only be explained by their planning, professionalism and the participation of professional voice-over artists, with technique and experience when it comes to voice-overs.
The professional voice-over service is essential to obtain the desired result. Sometimes, we see advertisements that have been recorded by people who have no knowledge in voice-over and recording, and inevitably it is understood that the advertising piece is of poor quality. Of course, consumers and viewers in general will not think that the problem is in the advertising.
The guarantee of a professional voiceover service
Professional voice-over services guarantee companies quality in their advertisements. This can be seen in aspects that not everyone would identify in detail:
Correction of the speech: Before recording the speech of an advertising piece, it is essential to verify how it is written or stated. It is not only about grammatical errors, but also about giving it the appropriate style according to the campaign and the product.
Good diction: Professional speakers know how to prepare voiceovers with outstanding diction. This is not something simple and, in fact, it is usually studied to achieve parliaments that, when recorded, are fully understandable.
Modulation: Speakers work with voice modulation to obtain speeches that are pleasing to the ear. All this involves conscious vocal work, techniques and sustained practice over time.
Professional recording: Recording an advertising piece involves using the appropriate equipment and spaces for recording. Robotized voices can also be used, which imply work at the level of programming and accentuation of the message.
All this cannot be achieved if you do not work with a professional and experienced voice-over service. Of course, this is not the only thing that such an engagement is about.
IVR and Call Center Calling Options
Voiceover services can work for any type of advertising piece. In fact, voiceovers are ubiquitous in a variety of company products and services. For example, voiceovers for call centers are very important, since they represent the company at all times.
When talking about switchboard voiceovers, we are talking about the voiceovers that a customer encounters when calling a company’s call center. These are the telephone options that are presented to the customer and all the advertising content that is introduced in the IVR. It is worth remembering that this is the system with which the client interacts when communicating, for example, with a bank, a clinic, or any other customer service.
The IVR and all the recordings that are transmitted from this automated system are central to forging the company’s image. It could be said that this is the face of the company and the most listened to advertisement by the clientele. Therefore, your voiceovers must be of high quality, well recorded and with excellent pronunciation. In fact, some companies invest money in hiring celebrities to do this type of work, as they understand the importance of these messages.
Voiceovers in other languages: a necessity
Businesses are becoming more and more transnational, so it is important to have IVR voiceovers translated into different languages. In Europe it is extremely necessary due to the close coexistence with customers who speak different languages. Each country is a potential market and approaching it requires adaptation and easy communication with customers.
In the case of service companies, translated voiceovers are often much more important. This has to do with the access to care that all people have as consumers. In Europe, this is an important issue with certain legal connotations. A good professional voice-over service offers to translate and record a company’s speeches in different languages.
Greetings and customer service center phone options are key issues. There are also IVRs that ask the customer what language they want to be addressed in and they simply choose their native language. From there, the user will simply listen to the menu of departmental options in their own language. This is how important it is to hire a voice-over service.
Female voiceovers: the preferred ones
Businesses that provide professional voice-over services are well aware of the preference customers have for female voices. For example, voice-operated cell phone assistants often have female voices. It is scientifically proven that both men and women prefer to listen to female voiceovers.
A good voice-over service has female voice talents to do the recordings. Of course, there is also a science to this type of work and that is why certain voices with particular characteristics are sought after, depending on the type of advertising and business. When it comes to voiceover, many aspects are handled with a great deal of precision to achieve the desired results.
It is important when using female voiceovers to use real voices and not robotized ones. This is precisely because the positive thing about women’s voices is that they are warmer. Robotized voices are very useful for other call center tools, but not for IVR or advertising campaigns.
Neotel’s professional voiceover service
Neotel’s professional voice-over service has everything companies need to get quality voice-over messages. Our experts in the field can correct the messages, record them with translation into other languages and, of course, with female voices. However, we perform additional tasks such as:
Infinite modifications: Many voice-over services do not allow so many modifications to the voice-overs. With Neotel, companies can get as many modifications as necessary, until the client is fully satisfied. For this, only a moderate surcharge is required.
Choose the number of foreign language voiceovers: At Neotel we have more than 12 languages to translate the IVR options. Russian, Mandarin, French, German, Italian and of course English. The contracting company only has to choose how many of these languages it requires for its voice locutions.
Multiple takes: Neotel’s clients can also request a service where certain aspects of the voiceovers, such as intonation and interpretation, are reviewed. In this way, the necessary corrections can be made, until the messages are truly representative of the firm.
Of course, this is in addition to the other innovative call center tools we have. The disadvantages of the virtual PBX simply do not exist, and even less so if you contract our software, which also incorporates a professional voice-over service to personalize the IVR.
How much does our voice over budget cost?
There are some proposals on the market for professional voice-over services. However, it is much better to have a company that offers the virtual switchboard, call center tools and customized voiceovers. Everything will depend on what each client requests for their recordings, although the basic service is very economical.
When contracting our virtual PBX, the basic voice recording service has a base cost of 7.50 euros. Of course, if you want more revisions, translations, languages and any particular request, the price goes up because it is really customized for the company. However, you can get a lot for an affordable surcharge and you have to remember that some of the recorded messages last over time.
At Neotel we offer you everything to improve communication for your client, so that you can listen to them and sell your services or products. Contact us to find out more about our professional voice over services.