Much is said about social networks, Internet advertising and even telemarketing. However, there are other means of effectively publicizing a company’s image and services. One of them, which seemed to have gone out of fashion, is once again on the rise: sending bulk SMS to cell phones. With the arrival of the smartphone, it seemed that this option would be forgotten, but in the second decade of the 21st century, it has returned to the forefront.
There are technological solutions that, although old, work. And if something is effective and useful, why not take advantage of it? This is precisely the shift that several companies are experiencing with SMS marketing. Right now, the SMS sending platform has a second wind and that has its reasons demonstrated by statistics.
Sending bulk SMS to mobiles does work
Texting is already older than many entrepreneurs, businessmen and advertisers. However, even in today’s times there is a statistic in favor of sending bulk SMS to mobiles as an advertising strategy. It is known that SMS has an average message opening rate of 90%. To be more precise, it is known that if 100 advertising messages are sent at the same time, about 90 people will read it within three minutes of receiving it. In the marketing world, this is simply pure gold.
However, the statistic gets even better with a little patience. In fact, sending bulk SMS to cell phones can achieve 99% message open rate, if you take into account an estimated time span of 20 minutes. What this means is that companies that incorporate this type of marketing will have a truly effective way to reach customers and users.
This does not mean that sending bulk SMS to mobiles from a VoIP PBX will sell everything. Of course, it is still necessary to study strategies to ensure that these messages can be persuasive and achieve more sales, or whatever needs to be achieved. But apart from this, it is known that advertising via text messaging is effective, has an impact and advertisements will be read more than with virtually any other means of communication.
Other advantages of bulk SMS for companies
In addition to the sufficiently decisive fact of having an open ratio of almost 100%, text messaging has other advantages. For example, sending bulk SMS to cell phones is a mechanism that is not perceived as invasive advertising by customers. In fact, this is a type of marketing that is better regarded than some direct telemarketing and email marketing practices. Most people will not feel invaded by a company sending them offers or advertisements via SMS.
One of the current benefits of bulk SMS for business has to do with today’s smartphone systems. Basically, an Internet app notification looks the same on the screen as a text message notification. On the cell phone it will look the same, which is why most people ignore this type of notification. But it could be argued that text messaging notifications might even have an advantage over the rest.
To tell the truth, the bulk of the notifications we get on our phones are usually from social networks and other apps. Therefore, when most people receive a text messaging notification, they tend to pay some attention to it, as it is usually important. People already associate this communication format with business messages or messages from their loved ones. In short, it is hard for almost everyone to ignore an SMS.
Neotel is much more than an IP voice switchboard
The SMS sending platform is usually a program that is sold separately. However, at Neotel we have incorporated it into the VoIP PBX to have everything in one place. It should be noted that this is just one of the add-ons that we have successfully added to our telephone software. In it we also incorporate progressive dialer, robot call, CRM, call recorder and other core technology solutions for business service and sales.
Neotel has one of the most advanced and inexpensive platforms for the professionalization of business communication on the market. Undoubtedly, this program is no longer only for companies with call centers and can be useful and viable for any enterprise. It doesn’t matter if it’s a store, a company, a family business or a freelance activity: Having this resource at your disposal will help your company to grow. Contact us at any time.