A company’s telephone communications are more important than they seem. They hold fundamental keys to the business and customers. For this reason, many companies migrate to IP telephony and buy a virtual PBX. This is a program that allows to control all communication and this happens mainly thanks to the statistics of incoming calls.
The virtual PBX unifies the call flow and makes it analyzable. Where one trader sees a simple count of incoming calls, others see strategies, work organization and greater availability for sales. Of course, it is essential to translate the statistics in favor of the business and turn the information into benefits.
The potential of inbound call statistics
The inbound call statistics module is a set of data on the behavior of telephone communication in the company. In general, these are focused on incoming calls, although the system allows you to see the behavior of contacts leaving the company, i.e. telemarketing.
In fact, the analysis of the flow of incoming calls is the one that can give us the most clues when it comes to improving a business. This is so, because it is in the call center or in this type of contacts where some customer patterns can be verified, which are, after all, the consumers. Of course, having information about those who consume is probably the most important thing for any company.
Perhaps the data from inbound call statistics cannot be used to develop fancy commercial strategies. However, it is possible to know a lot of things that allow to give some technical touches to the management of the enterprise. It does not matter if it is large or small.
Knowing the call flow
Broadly speaking, what can be seen in the inbound call statistics is how the call flow occurs. In fact, this can be observed in detail. For example, this module allows you to see how many telephone conversations occur per hour. But, in addition, you can also see how many calls are not answered.
Better yet, you can look at the data for one month and compare it with another. Also, an entrepreneur could know at what time and on what days of the week there are more calls from potential customers. Having this data is important, because it tells the entrepreneur when to be more attentive to his phone. If he is much more detailed and strategic, he could contrast this with the number of sales he registers.
The fact is that knowing the flow of calls says a lot about one’s business and also about the customers around him. By not knowing this information, it is natural to make mistakes such as not being available at certain times when the most customers call. With a simple telephone line, it is not possible to know how many people are contacting the company while another call is in progress. But with call center software, you can know exactly how many customers are calling.
Know the real reach of your company
Knowing the statistics of incoming calls allows you to have some idea of how many customers are interested in your product. For example, if you know the number of people calling in a month, you can establish what impact your business is having. It also gives an idea of how well Internet marketing campaigns and other marketing efforts are working.
In general, these are aspects in which entrepreneurs are often lost. We could understand these statistics as something similar to social media metrics, but related to phone calls. This is a great data, because in a social network there may be many people who only enter out of curiosity. But when we talk about the phone, who contacts are people who at least have interest in the product being offered.
If you compare the statistics of one month with respect to the other, it is feasible to analyze whether the marketing campaigns are working properly. Having information when selling something is fundamental and this is an invaluable source of data. The best thing is that it allows you to organize your work to obtain more revenue.
Inbound call statistics: organizing your work
One of the greatest benefits of inbound call statistics is that they allow you to make necessary changes in customer service. For example, if a company receives more calls in the midday hours, when the managers take their break, it is possible to make some change to attend all the flow that occurs at that time. This can only be understood when this module is verified.
Knowing when and how calls occur makes it possible to adapt the work to improve service. It should be noted that improving the telephone service of any type of business results in better perception and, of course, more sales. This is the best way to turn customers into brand multipliers.
In fact, this is the way the call centers of the largest companies in the world work. Knowing the inbound call statistics of a growing business could also indicate the need to hire someone to handle orders or customers. The idea is to be able to meet demand to maximize profits.
Missed calls: A valuable piece of information
The inbound call statistics module of the virtual PBX not only lets you know how many actual inbound calls are recorded. Probably, some of the most important data of this tool are those that account for the number of unsuccessful calls. We are referring to missed calls.
Missed calls are those that the customer abandons before contacting the company. When these are many, a structural problem of customer service is evident. It doesn’t matter if they occur because the lines are busy, or for any other reason: they are always a bad reference for any commercial activity.
If a company registers a lot of missed calls, there is something wrong with telephone communication. This is tantamount to being unavailable, which is one of the things business owners should avoid projecting. It’s not just with service providers and should also be considered by online businesses. The good news is that knowing this information allows you to make the necessary adjustments.
Queued calls: they count too
Queued calls are those that come in through the IVR but are not yet answered. These usually occur because all call center agents are busy serving other customers. The problem with these is that they tend to become lost contacts.
Likewise, knowing this information allows the company to adapt its work to provide better customer service. The virtual PBX has the ability to display this information in real time, which is a great advantage. If a business has a queue of calls, the right thing to do is to adapt their work to prevent this from happening. One way to do this is to have more telemarketers on call during “peak hours”, i.e. when customers call the most.
The best thing about hiring a call center software is that it allows companies to have an IVR. This automated system that greets customers, asks them for data and leads them through the menu of options saves time. In this way, the customer has an incentive to stay on the call, while the operators attend to previous calls. In other words, a business can improve its customer service just by purchasing a virtual PBX.
Other features of the virtual PBX
Incoming call statistics allow you to explore details about the service you offer from your business. However, this module is just one of the most basic of the virtual PBX. In reality, this program has countless telephone solutions for businessmen and entrepreneurs, such as:
Call Launchers: these are ideal for increasing productivity in outbound calling departments. If a business needs to be provided in a more direct way, these systems allow for automated options.
IVR: Interactive Voice Response is the system we usually interact with when calling any call center. It fulfills many functions and also guarantees spaces for the dissemination of advertising and telemarketing surveys to each customer who calls the company.
Call recorder: The call recorder allows to keep a record of all commercial conversations that occur in the company. This is useful to know the quality of the attention offered by the telephone operators. At the same time, this tool guarantees compliance with certain legal requirements regarding data and consumer protection.
At Neotel we have one of the most innovative virtual switchboards in Spain and Latin America. Its cost is very cheap, it does not involve complicated installations or the purchase of additional equipment. We have the most competitive prices in the market and the most updated features to make your company, the one that best communicates with its customers.