In all call center rooms, the importance of inbound call statistics is confirmed. These are usually central to each operator. However, reading them at a general level can show how the company manages customer service. Their analysis can even take the company’s image to another level.
The statistical modules of the call center software tell a lot about the company. For sure, the amount of extractable variables and data is quite wide. Some statistics are more important than others, but all of them together allow estimating the productivity of a contact center.
What can be known from inbound call statistics?
Everything that happens during, after and even before the call is in this data. Some of the most important are free time between contacts, call duration and daily, weekly and monthly flow. This is the most basic, but when you drill down into the numbers you can see a lot more.
For example, with an analysis of daily inbound contacts you can learn some customer habits. This is how call centers in large companies can forecast how many customers will be contacted on Wednesdays and compare with Fridays. It is also feasible to understand what are the times when they receive more calls.
The call center software should also allow you to break down calls by department. Two fundamental and interrelated data are the abandonment rate and the response time. Improving the latter should lower the former, which is a negative number if it is too high. The fact that many customers abandon calls implies that communication is difficult and this projects a bad image of the company.
Organizing the work of the call center
Many times we think that a call center is just about placing a group of employees and answering calls. To be sure, productivity in this type of department is only achieved through planning and strategy. Coordinators can have a more or less stable organization and create contingencies when necessary. The department has daily patterns, but also situations that can occur suddenly.
It is essential to have a virtual pbx whose statistical module is efficient and easy to read. Some programs present too little data or too much in a way that is difficult to understand. Therefore, it is key that the incoming call statistics are presented in a consistent, friendly and easy-to-approach graphical manner. The interface is often another important aspect when reading data.
Innovative companies like Neotel understand the importance of statistics. This module together with monitoring are the essential elements to improve the quality of service. It should be noted that customer satisfaction can also be measured as an objective variable. Organizing the call center so that the service is effective, fast and covers a large number of customers will be part of the good reputation of a brand.